检索结果-南通市图书馆

Dynamic model and driving strategy of corporate social responsibility

Ecological Economy 2023年第2期19卷 192-200页

作者： WANG Mao-xiang Yangtze Industrial Economic Institute Nanjing UniversityNanjing 210093CHINA China Mobile Group Jiangsu Co. LtdNanjing 210029CHINA

Corporate social responsibility is the inevitable requirement for the survival and development of enterprises in modern society,as well as the basic guarantee for the sustainable development of economy and society.In order to analyze the driving factors of corporate social responsibility from both internal and external aspects,the dynamic model of corporate social responsibility was constructed,and the driving strategies of corporate social responsibility were also suggested.The driving factors of corporate social responsibility include not only the external constraints of policies,regulations and stakeholders,but also the internal requirements of the sustainable development of enterprises.Only when the external driving force is transformed into the spontaneous and conscious responsibility behavior of the enterprise,can the enterprise achieve its due effect.Moreover,in order to better fulfill the social responsibility,enterprise should build a management system of social responsibility,enhance the awareness of social responsibility,and promote the effective implementation of social responsibility projects.The relevant department should strengthen the all-round supervision of corporate social responsibility,and further improve the policies,laws and regulations related to social responsibility.Enterprises should strengthen communication with stakeholders,actively disclose social responsibility information,and constantly improve social responsibility behavior.By implementing social responsibility,enterprise can improve its business environment,enhance corporate brand image and core competitiveness,and promote the sustainable development of economy and society.

关键词： corporate social responsibility dynamic factors driving model driving strategy

来源：

维普期刊数据库

同方期刊数据库评论

在线全文

学校读者我要写书评

暂无评论

Customer Value driving model of Network Marketing Environment 3rd

Customer Value Driving Model of Network Marketing Environmen...

引用

2011 International Conference on Information Management and Engineering(ICIME 2011)

作者： WANG Ji-lin LIU Xi-lin School of Management Northwestern Polytechnical University

ISBN: (纸本)9781612842387

The paper summarizes the research status of customer value at home and abroad, and points out the existing research deficiencies. Combining network marketing its own characteristics, the customer value driving model of network marketing environment is constructed, and the structure relation and application of the model are explained.

关键词： customer value network marketing marketing driving model

来源： cnki会议评论

在线全文

cnki会议

学校读者我要写书评

暂无评论

Effects of climate fluctuations on runoff in the headwater region of the Kaidu River in northwestern China

引用

Frontiers of Earth Science 2014年第2期8卷 309-318页

作者： Zhongsheng CHEN Yaning CHEN State key Laboratory of Geographic Information Science Ministry of Education East China Normal University Shanghai 200062 China State Key Laboratory of Desert and Oasis Ecology Xinjiang Institute of Ecology and Geography Chinese Academy of Sciences Urumqi 830011 China

The aim of this study was to analyze the effects of climate fluctuations on runoff in the headwater region of the Kaidu River in northwestern China. For this purpose, precipitation and potential evaporation （PET） data from 5 meteorological stations and the runoff depth data from the Dashankou hydrological station in the headwater region of the Kaidu River from 1960 to 2009 were collected, then the trends and abrupt changes of precipitation, PET and runoff depth were analyzed by means of Mann-Kendall test （M-K test） and Mann-Kendall-Sneyers test （M-K-S test）, respectively. The runoff model driven by precipitation and PET was developed in this work and the sensitivity of runoff to climate fluctuation was simulated under different scenarios. Results showed that the annual precipitation and runoff depth both exhibited an increasing trend over the periods 1960-2009; however, this is not the case for the annual PET. The abrupt changes for annual precipitation, PETand runoff depth all occurred in the early 1990s. The established driving model could well reflect the compli- cated nonlinear relationship among runoff depth, precipitation and PET. The sensitivity analysis indicated that the precipitation had a positive effect on the runoff depth, opposite to what were observed between PET and runoff, and the runoff depth was more sensitive to precipitation than to PET in the headwater region of the Kaidu River.

关键词： climate fluctuation driving model runoffdepth sensitivity analysis

来源：

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Climate change and its driving effect on the runoff in the ＂Three-River Headwaters＂ region

引用

Journal of Geographical Sciences 2011年第6期21卷 963-978页

作者： ZHANG Shifeng HUA Dong MENG Xiujing ZHANG Yongyong Institute of Geographic Sciences and Natural Resources Research CAS Beijing 100101 China Graduate University of Chinese Academy of Sciences Beijing 100049 China Key Lab. of Water Cycle ＆ Related Surface Processes CAS Beijing 100101 China

Based on the precipitation and temperature data of the 12 meteorological stations in the ＂Three-River Headwaters＂ region and the observed runoff data of Zhimenda in the headwater sub-region of the Yangtze River, Tangnaihai in the headwater sub-region of the Yellow River and Changdu in the headwater sub-region of the Lancang River during the period 1965-2004, this paper analyses the trends of precipitation, temperature, runoff depth and carries out significance tests by means of Mann-KendalI-Sneyers sequential trend test. Mak- kink model is applied to calculate the potential evaporation. The runoff model driven by pre- cipitation and potential evaporation is developed and the influence on runoff by climate change is simulated under different scenarios. Results show that during the period 1965-2004 the temperature of the ＂Three-River Headwaters＂ region is increasing, the runoff of the three hydrological stations is decreasing and both of them had abrupt changes in 1994, while no significant trend changes happen to the precipitation. The runoff model suggests that the precipitation has a positive effect on the runoff depth, while the potential evaporation plays a negative role. The influence of the potential evaporation on the runoff depth of the Lancang River is found to be the significant in the three rivers; and that of the Yellow River is the least. The result of the scenarios analysis indicates that although the precipitation and the potential evaporation have positive and negative effects on runoff relatively, fluctuated characteristics of individual effect on the runoff depth in specific situations are represented.

关键词： the ＂Three-River Headwaters＂ region climate change Makkink model driving model scenariosanalysis

来源：

维普期刊数据库

同方期刊数据库评论

在线全文

学校读者我要写书评

暂无评论

基于关系视角的品牌资产驱动模型研究

市场营销（理论版）

引用

市场营销（理论版） 2012年第1期 109-118页

作者：许正良古安伟

新时期中国企业的强势品牌资产建设需要提供理论指导。本研究依照消费者品牌关系的研究范式，从品牌认知、品牌情感和品牌行为三个层级提取出品牌功能、品牌体验、品牌象征、品牌信任、品牌依恋和品牌忠诚六个品牌资产要素，构建了关系... 详细信息

新时期中国企业的强势品牌资产建设需要提供理论指导。本研究依照消费者品牌关系的研究范式，从品牌认知、品牌情感和品牌行为三个层级提取出品牌功能、品牌体验、品牌象征、品牌信任、品牌依恋和品牌忠诚六个品牌资产要素，构建了关系视角的品牌资产驱动模型，并通过中国消费者调研数据进行了实证检验。研究发现：企业建设强势品牌资产存在三条路径：一是以卓越的品牌功能获取消费者的品牌信任，形成品牌忠诚，建立品牌资产；二是设计优异的品牌体验，在直接驱动品牌忠诚的同时，促使消费者形成品牌信任和品牌依恋，产生忠诚行为，提升品牌资产；三是创造独特的品牌象征，激发消费者的品牌依恋，强化忠诚关系，优化品牌资产。这一研究结论为国内企业创建优质品牌资产提供了管理借鉴。

关键词：品牌关系品牌资产驱动模型　　brand relationship brand equity driving model

来源：人大复印报刊资料评论

在线全文

人大复印报刊资料

学校读者我要写书评

暂无评论

欢迎您,

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

在线全文

在线全文

请选择保存的检索档案：

请选择收藏分类：

通借通还

欢迎您,

建议与咨询 留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

在线全文

在线全文

请选择保存的检索档案： 新增检索档案 确定 取消

请选择收藏分类： 新增自定义分类 确定 取消

通借通还

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

请选择保存的检索档案：

请选择收藏分类：