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How Facial Expressions of Recipients Influence Online Prosocial behaviors?-Evidence from Big Data Analysis on Tencent Gongyi Platform

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Journal of Social Computing 2023年第4期4卷 337-356页

作者： Lihan He Tianguang Meng the School of Public Policy&Management Tsinghua UniversityBeijing 100084China the School of Social Sciences Tsinghua UniversityBeijing 100084China

Cyberspace has significantly influenced people’s perceptions of social interactions and *** a result,the conventional theories of kin selection and reciprocal altruism fall short in completely elucidating online prosocial *** on the social information processing model,we propose an analytical framework to explain the donation behaviors on online *** collecting textual and visual data from Tencent Gongyi platform pertaining to disease relief projects,and employing techniques encompassing text analysis,image analysis,and propensity score matching,we investigate the impact of both internal emotional cues and external contextual cues on donation *** is found that positive emotions tend to attract a larger number of donations,while negative emotions tend to result in higher per capita donation ***,these effects manifest differently under distinct external contextual conditions.

关键词： online prosocial behavior donation behavior facial expression big data image analysis

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Charitable donation Motives of Wealthy Chinese—A Content Analysis Based on 66 Chinese Philanthropists

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Cultural and Religious Studies 2020年第8期8卷 473-491页

作者： GAO Jinghua ZHANG Pengfei Renmin University of China BeijingChina

Based on Chinese cultural psychology and multi-disciplinary theoretical system,this study establishes an analytical framework of wealthy people’s charitable donation *** takes the donation behavior of 66 philanthropists as the research object to discuss charitable donation motives of wealthy *** analyzing the content and text of 172 interviews and donation reports,this study verifies the unique influence of acquaintances’charitable motives in Chinese local culture,moral motives in Confucian culture,benevolent people’s love for others,self-promotion,collectivism and patriotism,and differential love on charitable donations of rich *** study concluded that the donation motives of wealthy Chinese mainly consist of 10 categories,such as expressing appreciation and gratitude,becoming a super representative of philanthropy cause,pursuit of the meaning and value of life,promoting social justice,inheriting the family wealth and family spirit,taking the social responsibility of Chinese entrepreneurs,driving more people to participate in philanthropy cause,improving the welfare of others,acquiring the exchange interests,and due to peer *** research enriches the connotation of“Chinese philanthropy motivation”and discusses the characteristics of philanthropy motives in Chinese context,which can provide reference for improving the donation incentive policies and charitable organization’s fundraising activities.

关键词： donation behavior philanthropy motives content analysis

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