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网络公司在产品研发中怎样通过收集反馈信息和提高透明度来保留和获得用户？

网络公司在产品研发中怎样通过收集反馈信息和提高透明度来保留和...

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作者： David Salczer 北京外国语大学

学位级别：硕士

Across this thesis I will try to show that there is a link between how companies succeed to acquire and retain customers through successful strategies of transparency and customers' *** idea is to show that companies that are transparent and close to their clients are more *** means that companies are more open,while feedbacks allow companies to collect metrics about customers,in order to build a product that fit the market *** drawing the emerging topic of transparency in the digital sector and the increasing use of new management and developing method thanks to *** will be explained what are two of the most important metrics in the digital sector:Acquisition and retention of customers/*** two metrics are the most important to show whether a digital company is on the right *** the methodology part through qualitative interviews which consists in questioning people who are confronted with these issues of acquisition and retention of users/customers in their digital product development,the objective is to understand how they perceive these relatively new notions of transparency and feedback collection and whether they apply them in their product *** shows that in every startup,transparency became an important topic which is related with costumer *** satisfaction is directly related to acquisition and retention *** the discussion of the findings we can say that the collecting of feedback and transparency are relatively linked together in most of digital *** helps companies to increase the confidence of users and costumers in to the *** are one of the best tool to be aware of what users/customers think about the product so that it is easier for companies to adapt their product in the right *** that fits the needs of users so that acquisition and retention of users are easier because users are getting more and more satisfied by

关键词： digital company acquisition rate retention rate company transparency

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