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Research on customer satisfaction Based on 7Ps Marketing Mix Strategy:A Case Study of Suofeiya

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Management Studies 2022年第3期10卷 167-176页

作者： YANG Tongming Sutapat Kongkerd Payap University Chiang MaiThailand

Based on the situation of China’s custom home furnishing industry,this paper systematically analyzes the marketing environment and market competitiveness of China’s custom home furnishing industry.If an enterprise wants to produce in the market competition,marketing strategy is very important to the development and competition of the enterprise.Marketing strategy,based on Guangxi Suofeiya custom household customer satisfaction as the research object,based on the demographic characteristics and consumer behavior and marketing strategy,carries on the quantitative analysis of customer satisfaction,component factors affecting customer satisfaction index,set up 28 observation variables affecting customer satisfaction,uses the questionnaire survey,through the questionnaire star network distributed in the form of data collection;SPSS 22.0 descriptive statistical analysis,reliability analysis,validity analysis,correlation analysis,and regression analysis were carried out on the collected data.By studying the significance of demographic characteristics,consumer behavior,and marketing strategies,customer satisfaction,the results show that different aspects of gender,age,monthly household income,and occupations are different from customer satisfaction,but different education levels have no significant difference.According to the research conclusion,from the perspective of 7Ps marketing theory,optimization marketing suggestions are put forward for Sophia Company to improve customer satisfaction,so as to enhance its competitiveness in Guangxi home furnishing market,and provide reference for other customized home furnishing enterprises.

关键词： Suofeiya Guangxi 7Ps marketing theory customer satisfaction marketing influencing factors

The Impact of Information Technology on Service Quality,satisfaction,and customer Relationship Management(Case Study:IT Organization Individuals)

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Journal of Management Science & Engineering Research 2023年第2期6卷 24-31页

作者： Hojjat Talebi Amid Khatibi Bardsiri Department of Management Bardsir BranchIslamic Azad UniversityBardsirIran Department of Computer Engineering Bardsir BranchIslamic Azad UniversityBardsirIran

Recent research and studies have shown that Information Technology(IT)has a significant impact on service quality,customer satisfaction,and customer relationship development.With the proliferation and penetration of technology in all aspects of life,organizations are responding to the implications and opportunities that IT creates in relation to customer services.The main objective of using information technology in organizations is to increase customer satisfaction,service quality,and customer relationship management,which the authors will focus on here.Enhancing service quality,improving customer satisfaction,and establishing close and sustainable customer relationships are key advantages of leveraging information technology in this field.This article examines the impact of information technology on service quality,customer satisfaction,and customer relationship development and provides strategies and models for organizations to improve customer satisfaction and establish closer connections with them through the use of information technology.Seventy individuals from the IT field were used to evaluate the proposed model.The proposed model was compared with three models:SEM,regression,and decision tree,and the results demonstrated better performance of this approach.

关键词： Information technology Service quality customer relationship customer satisfaction Improvement and development

Design of customer satisfaction Measurement Index System of EMS Service

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The Journal of China Universities of Posts and Telecommunications 2006年第1期13卷 109-113页

作者： LIU Hong-yu LI Jian GE Yun-xian Technical Section Shijiazhuang Post and Telecommunication Technical College Shijiazhuang 050021 P.R. China

This paper discusses the design of a customer satisfaction measurement index system of erpress mail service. It presents objectives and principles of the design based on hierarchical structures. We have devised a diagram for modeling customer satisfaction, and a detailed analysis of customer satisfaction is conducted. This paper presents our customer satisfaction model and analysis results.

关键词： postal service EMS customer satisfaction index system design hierarchical structure

The customer’s satisfaction in Marketing Mix of Guangxi Wuzhou Ou Shu Liubao Tea Industry Co., Ltd.

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Psychology Research 2022年第6期12卷 410-423页

作者： LU Boyang Punnuch Chaipinchana Payap University Chiang MaiThailand

Liubao tea has a long history in Wuzhou,Guangxi.With its unique process and high quality,Liubao tea has become a favorite commodity of Wuzhou people.At present,Guangxi Wuzhou Ou Shu Liubao Tea Co.,Ltd.into the Nanning market has many problems;based on the analysis and research of the Liubao tea market,a sample of customer satisfaction of Liubao tea marketing was analyzed according to the current situation of market research.Through comprehensive data analysis,it provides theoretical data and data support for Ou Shu Liubao Tea Co.,Ltd.and provides data reference for the development of Nanning marketing system.The research object selected in this study is the customers who have purchased Guangxi Wuzhou Ou Shu Liubao Tea in Nanning,China in 2020.Firstly,it studies and analyzes the factors that affect employee satisfaction,and comprehensively uses the relevant theories of consumer behavior(6W1H)and marketing mix(4P).Then,taking 350 consumers of Guangxi Wuzhou Ou Shu Liubao Tea in Nanning,China as the survey object,a set of scale to measure consumer satisfaction is designed.SPSS reliability and validity analysis,descriptive analysis,and other analysis methods were used to analyze the results,and hypothesis test was carried out.At the same time,on the basis of this conclusion,it provides reference for Guangxi Wuzhou Ou Shu Liubao Tea Co.,Ltd.and puts forward specific countermeasures and suggestions.

关键词： Liubao tea customer satisfaction recommendation marketing mix

Multi-Objective Cold Chain Path Optimization Based on customer satisfaction

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Journal of Applied Mathematics and Physics 2023年第6期11卷 1806-1815页

作者： Jing Zhang Baocheng Ding School of Business Administration Liaoning Technical University Huludao China

To improve customer satisfaction of cold chain logistics of fresh agricultural goods enterprises and reduce the comprehensive distribution cost composed of fixed cost, transportation cost, cargo damage cost, refrigeration cost, and time penalty cost, a multi-objective path optimization model of fresh agricultural products distribution considering client satisfaction is constructed. The model is solved using an enhanced Elitist Non-dominated Sorting Genetic Algorithm (NSGA-II), and differential evolution is incorporated to the evolution operator. The algorithm produced by the revised algorithm produces a better Pareto optimum solution set, efficiently balances the relationship between customer pleasure and cost, and serves as a reference for the long-term growth of organizations. .

关键词： Cold Chain Logistics customer satisfaction Elitist Non-Dominated Sorting Genetic Algorithm Multi-Objective Optimization

Correlating customer satisfaction and customer Loyalty:The Case of International Tourists in Cretan Resort Hotels

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Journal of Tourism and Hospitality Management 2020年第2期8卷 43-59页

作者： Vasiliki Avgeli Dimitris Smarianakis Marios Sotiriades MBS College of Crete CreteGreece Ningbo University NingboChina

customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.

关键词： customer satisfaction customer loyalty correlations international tourists resort hotels

Factors Affecting customer Online Shopping satisfaction under B2C Mode

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校园英语 2019年第10期 245-248页

作者： LIN XIN Kansan National University

For the purpose of strengthening the quality of online service, the factors affecting customers’ online shopping satisfaction in B2 C model are investigated. Considering of intermediate variables based on online shopping intention and quality of service for online shopping, this article carries out a questionnaire survey among 278 long-term online shopping clients. The Structural Equation Model is designed to analyze the association between the online shopping services influencing factors and purchase satisfaction in B2 C models. This article has indicated that the website safety and the quality level of the product are two dimensions that positively influence the online shopping satisfaction. Due to the improvement of online shopping intention, the website design functions and the website expediency indirectly influence the online shopping satisfaction. Customized services and network interplay indirectly influence the online shopping satisfaction.

关键词： online shopping customer satisfaction

Research on Cold Chain Logistics Distribution Routing Algorithm Model Based on customer satisfaction

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Research on Cold Chain Logistics Distribution Routing Algori...

Dynamic Vehicle Routing Problem Considering customer satisfaction

作者： Cun-hui DENG You-shi HE Jin-hai LI Jiangsu University Taizhou University

In view of the characteristics of cold chain logistics different from ordinary products and the competition within the industry, the distribution of chilled and frozen foods requires the use of refrigerated vehicles, and the cost of transportation and distribution is high. In the study of cold chain logistics, in order to more fully reflect customer satisfaction, this paper establishes a multi-objective optimization model with the lowest distribution cost and the shortest time;then introduces the customer satisfaction index and establishes a multi-objective optimization model of customer satisfaction. Linear processing transforms multiple goals into single-objective optimization problems.

关键词： customer satisfaction Cold chain logistics Vehicle path Genetic algorithm

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Dynamic Vehicle Routing Problem Considering Customer Satisfa...