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2011 International Conference on Management Science and Intelligent Control(ICMSIC 2011)

作者： Qing Zhang School of Economics and Management Wuhan University Wuhan ChinaLiwen Tan School of Economics and Management Wuhan University Wuhan China

The failure of *** companies in China deeply proved that market potential and cultural distances are two important contributors in international market *** ensure proper selection,positioning and development of target market,a deliberate analysis of market potential and cultural distance is *** this paper,a culture-market decision model is proposed for multinationals to analyze risks and returns in target market and how to identify the types of target market and barriers to develop existing target market to oasis for a certain company has been discussed.A comparison of Google China and Baidu in Chinese search engine market is presented to demonstrate the model in detail.

关键词： cultural distance market potential competitive strategy

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Study on Impacts of Equity Structure and cultural distance upon Performance of Joint Ventures

Study on Impacts of Equity Structure and Cultural Distance u...

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2007战略管理国际会议

作者： ZHANG Yuan JING Run-tian WAN Bing School of Management University of Electronic Science and Technology of China

Previous study indicates that,equity structure and cultural differences are important factors that influence the performance of joint ventures(JVs).Based on the JVs contract database and Import/Export ranking database collected by us,our analysis indicates that the performance of monopoly controlled JVs is better than those under the context of domestic ***,cultural difference is not the hindering factor to performance;in fact,cultural heterogeneity has provided JVs better *** on grouped data samples,it is proposed that,the higher ratio of Chinese equity in JVs,the better export performance will be ***,the relation between foreign equity and import orientation is not significant.

关键词： Joint Ventures Equity Structure cultural distance Performance

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The Effect of Internationalization on Firm Performance and the Role of cultural,Institutional and Geographical distance ——A Study on Chinese Firms

The Effect of Internationalization on Firm Performance and t...

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作者： Marin Hagemans 上海交通大学

学位级别：硕士

Due to the globalization trend,the effects of internationalization are in high interest of many *** research has primarily focused on a linear relationship which has led to contradictive findings in the effect of internationalization on firm ***,the importance of the location of subsidiaries has been underestimated in previous *** study answers the question “How does the degree of internationalization affect firm performance?”,in addition it considered the moderating effect of cultural,institutional and geographical distance on this *** study examined 2174 Chinese firms active in 81 different industries,in an unbalanced dataset between *** on moderating variables was collected via different publicly available *** hypotheses were tested based on 15 statistical models using a fixed-effects *** results show that the relation between degree of internationalization and firm performance is an S-shaped *** negative impact of geographical distance was partially supported while the cultural distance had a reversed effect as *** findings support that different levels of internationalization affect the firm performance in different *** attention should be paid to the diversity in distance between cultures and geographic locations of subsidiaries.

关键词： degree of internationalization firm performance cultural distance geographical distance institutional distance Chinese business diversity S-shape

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Bilateral Relations and Exports:Evidence from Google Big Data

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China & World Economy 2023年第1期31卷 182-210页

作者： Jing Li Hongkui Liu Qian Xie School of International Trade and Economics University of International Business and EconomicsChina Institute of Economics Chinese Academy of Social SciencesChina

This paper investigates the effect of bilateral relations on exports using data from Google Global *** finds that bilateral relations significantly reduced the negative effect of cultural distance on exports,indicating that they can promote exports by reducing trade *** paper finds that higher average Goldstein scores of events correlated with more exports and that bilateral relations had a larger effect on trust-intensive products,indicating that positive relations built trust and decreased the emotional distance between trading *** results also show that bilateral relations promoted exports at both the intensive and extensive margins but with a greater effect on the ***,bilateral relations had a greater positive effect on developing countries than on developed *** results were qualitatively unchanged when endogeneity issues and robustness concerns were considered.

关键词： bilateral relations cultural distance export Google big data

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Does distance matter in foreign direct investment sub-national location choice?Evidence from China

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Frontiers of Business Research in China 2020年第2期14卷 237-255页

作者： Yibo Bi Zhiyi Ren Kun Bao Business School Renmin University of ChinaBeijing 100872China Business School University of NottinghamNottinghamUK

Multinational enterprises(MNEs)make investment decisions according to the distance factors at a sub-national *** paper made estimates using the gravity model with provincial foreign direct investment(FDI)data from 2000 to 2012 and employed three concepts of *** emprical results indicate that geographic distance and cultural distance have significant negative effects on FDI flow,whereas economic distance has a significant positive *** suggests that FDI prefers to locate in regions that are geographically and culturally close but economically distant from the home country,which further implies that FDI in China is dominated by vertical *** findings suggest that Chinese provincial governments should place emphasis on attracting FDI from culturally close countries and provide institutional support to encourage and promote horizontal FDI.

关键词： Multinational enterprises(MNEs) Horizontal FDI Vertical FDI Gravity model Sub-national level Geographic distance cultural distance Economic distance China

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跨境网购中消费者动态信任的构建

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市场营销（理论版） 2021年第1期

作者：汪旭晖赵博

我国进口跨境电商已进入高速发展阶段，然而消费者购物风险却日益凸显，消费者信任危机加剧。传统网络购物中有关消费者信任建立的研究成果已不能满足跨境情境下的应用。因此，本文采用网络志和扎根理论的方法，对来自天猫国际、网易考... 详细信息

我国进口跨境电商已进入高速发展阶段，然而消费者购物风险却日益凸显，消费者信任危机加剧。传统网络购物中有关消费者信任建立的研究成果已不能满足跨境情境下的应用。因此，本文采用网络志和扎根理论的方法，对来自天猫国际、网易考拉和京东全球购商品评论区的消费者评论进行数据收集和分析，探索提炼跨境网购情境中跨境特征的消费者感知风险和跨境特征的消费者信任影响因素，基于理性行为理论和态度理论，构建跨境网购情境下消费者动态信任演化机制模型。研究发现：鉴于跨境网购交易中的购前、购买和购后三个阶段，消费者感知风险可划分为认知风险、交易风险和效用风险，这三个维度综合各交易阶段的信任前置影响因素，通过认知信任、情感信任和行为信任作为中介变量影响消费者做出下单付款、确认收货和好评再购的决策。同时，文化距离、地理距离和制度距离对认知风险与认知信任、交易风险与情感信任、效用风险与行为信任之间的影响关系起调节作用。随着跨境网购中购前、购买到购后交易进程的推进，消费者信任呈现“认知信任—情感信任—行为信任”的动态演化路径。最后，对进口跨境电商平台构建消费者动态信任提出了建议，包括建立以国家为商品展示和搜索主线的跨境特色电商网站，增加国家或地区特征的消费者评价体系，组建国家特色的跨境电商平台客服响应团队。

关键词：进口跨境电商消费者动态信任扎根理论文化距离地理距离制度距离 import cross-border e-commerce consumers' dynamic trust grounded theory cultural distance geographical stance institutional distance

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“一带一路”战略背景下中国体育产业的全球价值链升级研究

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体育 2018年第8期

作者：梁枢王益民

我国体育产业“海外并购潮”背后存在明显的全球价值链升级诉求。“海外并购”是中国体育企业在有限“战略窗口期”内，快速吸收先进技术资源、嵌入国际市场、提高文化影响力以及达到升级目标的可行办法，但是存在财务风险。本研究以200... 详细信息

我国体育产业“海外并购潮”背后存在明显的全球价值链升级诉求。“海外并购”是中国体育企业在有限“战略窗口期”内，快速吸收先进技术资源、嵌入国际市场、提高文化影响力以及达到升级目标的可行办法，但是存在财务风险。本研究以2009年“中国李宁”海外并购案后的兴衰沉浮为研究视角，结合国际化理论试图分析造成财务风险的潜在致因，继而发现：“一带一路”战略能够有效突破西方经济体垄断，有效降解“地理距离”“文化距离”和“制度距离”的过重成本负担，缓解财务风险压力，提高中国体育产业整体全球价值链升级成功率。最后，研究指出：劳动力密集型体育制造业、技术密集型体育制造业、人力密集型体育服务业、资源密集型体育服务业以及信息密集型体育服务业将是借助“一带一路”力量、展开海外并购、追求全球价值链升级的五大核心业态，存在各具特点的升级路径。

关键词：一带一路全球价值链文化距离制度距离地理距离海外并购新动能转化 Belt and Road global value chain cultural distance institutional distance geographic distance overseas mergers and acquisitions new kinetic energy conversion

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