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Fudan Journal of the Humanities and social Sciences 2024年第1期17卷 51-72页

作者： Moazzam Abbas Zubair Nawaz Andeela Sahar Fatima School of Management Huazhong University of Science and TechnologyWuhanChina Leadership and Management Studies National Defence UniversityIslamabadPakistan School of Applied Psychology Social Work and PolicyUniversiti Utara MalaysiaKedahMalaysia

Despite a plethora of studies on how corporate social responsibility(CSR)generates favorable consumer outcomes,the existing literature provides limited insights about how CSR may affect inter-consumer connection and brand community engagement.Enhancing consumer engagement in the brand community is one of the key marketing objectives for strengthening the brand-consumer relationship.This study aims to explore the role of corporate social responsibility in enhancing brand community engagement and examines the dual mediating role of brand identification and community identification.Quantitative research was conducted and an adapted questionnaire was used.Survey data were collected from 405 Chinese consumers,and structural equational modeling was used to test the hypothesis.Results demonstrated that CSR motivates consumers to engage with the brand community.Further,brand identification and community identification perform the role of partial mediators.

关键词： corporate social responsibility Community engagement Chinese consumers Brand identification Community identification

corporate social responsibility and its sustainable development based on elimination of outdated industrial capacity——A case study of Hebei Town,Beijing

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China Finance and Economic Review 2014年第4期3卷 117-128页

作者： Chen Bo Yang Shizhong Huang He Capital University of Economics and Business BeijingChina Sichuan Nomal University ChengduChina

corporate social responsibility includes economic responsibility,environmental responsibility and comprehensive responsibility.Economic responsibility is the foundation and premise of the other two.Environmental responsibility and comprehensive responsibility are built on economic responsibility.At the same time,these three responsibilities are inherently related because a business or enterprise should perform them simultaneously.This principle also applies to the elimination of outdated industrial capacity.Through investigation and research of the present situation,as well as the process and result of the elimination of outdated industrial capacity in Hebei Town,Fangshan District,Beijing,this paper analyzes the existing problem,determining thereby that the local government puts more emphasis on environmental responsibility than economic responsibility and private enterprises take more environmental responsibility than state-owned enterprises.Consequently,this paper proposes that the government and enterprises should abide by the rule of enterprises’social responsibility in the elimination of outdated industrial capacity,so as to achieve sustainable development in society.

关键词： elimination of outdated industrial capacity corporate social responsibility sustainable development environmental responsibility

corporate social responsibility and employee outcomes:A moderated mediation model of organizational identification and moral identity

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Corporate social responsibility and employee outcomes:A mode...

corporate social responsibility and corporate Financial Performance in China: The Moderating Effect of Globalization

第十九届全国心理学学术会议

作者： Ying Fu Wei Wang Zhejiang University School of Management Zhejiang University Department of Psychological and Behavioral Sciences

This research explored a systematic set of employees’ attitudinal and behavioral reactions(i.***.turnover intention,in-role job performance,and helping behavior) toward perceived corporate social responsibility(CSR) via organizational identification,as well as the conditions of CSR impacts by employees’ moral identity.Hypotheses derived from social identity theory were tested relying on data obtained from 340 Chinese manufacturing employee-supervisor dyads.This study found support for a first-stage moderated indirect effects of employees’ perceived CSR on the following:(i) turnover intention via organizational identification,and the negative relationship is stronger when employees are with high moral identity;(ii) in-role job performance and(iii) helping behavior via organizational identification,and the positive relationships are also amplified by moral identity.

关键词： corporate social responsibility employee outcomes organizational identification moral identity

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Corporate Social Responsibility and Corporate Financial Perf...

corporate social responsibility and Green Innovation-The Mediating Effect of Financing Constraints

第九届（2014）中国管理学年会——组织与战略分会场

作者： Song Zhu Sunyoung Byun Business School Beijing Normal University School of Business Pusan National University

Businesses have been acting not only as interest groups, but have also exercising their influence on society, in other words corporate social responsibility（CSR）, which will allow long-term continuous growth for the company. However, many companies do not regard CSR to be a part of corporate strategy, especially under the trend of globalization and current dramatic competitions. This paper empirically investigates the relationship between CSR and CFP（corporate financial performance） as the rapid globalization of Chinese firms. Furthermore, this paper explores the moderating effect of globalization on the relationship between CSR and CFP. By using 1,798 Chinese listed firms from 2008 to 2011 and the CSR score evaluated by a professional firm that is focusing on the CSR scoring for Chinese listed firms, we find that there is no relationship between CSR and CFP. However, when globalization（proxy by dual listed abroad） was used as a moderating effect and was incorporated into our analysis, a positive relationship exists between CSR and CFP, which suggests that the relationship between CSR and CFP is more complex than the simple linear relationship. Moreover, although the globalization of Chinese firms may bring some pressure on their performance, globalization is indeed helpful for their efforts of CSR being accepted by the market and investors, thus leading to better performance. Our results are robust for consideration of the endogeneity of CSR and the sample selection problem of globalization. Our findings suggest that if a learning effect takes place through a company’s active globalization and if Chinese companies put in the effort to match international regulation and standard, then eventually a positive relationship will develop between CSR and CFP. We believe that this study can be helpful to multinational enterprises in the Chinese market that utilize CSR as a strategy to enhance company performance.

关键词： corporate social responsibility globalization moderating effect

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Journal of Modern Accounting and Auditing 2023年第2期19卷 36-52页

作者： SONG Xiaowen YANG Cunbo ZHAO Mengqi Henan University of Technology ZhengzhouChina Zhengzhou Shengda University ZhengzhouChina

Green innovation has become a strategic direction for the country and enterprises,and it is an important facet in achieving high-quality economic development.Whether corporate social responsibility(CSR),as a key competitive strategy for achieving sustainable economic development,can promote corporate green innovation and the path of evolution has become a hot topic of current research.This paper takes Chinese manufacturing A share listed companies as its sample and uses Stata sofware to conduct regression analysis to test the relationship between CSR,financing constraints,and green innovation,respectively.It further distinguishes the sample into different technological properties and different regions to study the degree of differentiation of the mediating effect on financing constraints.The results show that CSR can not only directly promote corporate green innovation,but that it also can further positively influence corporate green innovation by alleviating financing constraints.Financing constraints play a mediating role in the relationship between CSR and green innovation,especially in enterprises with strong innovation demand and in regions with high levels of regional economic development.The findings enrich the research perspective on the relationship between CSR and green innovation and provide realistic data support for subsequent studies.

关键词： corporate social responsibility fnancing constraints green inovation stakeholder theory signaling theory

corporate social responsibility and Consumers’ Reaction: An Experiment

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Journal of Sustainable Business and Economics 2022年第3期5卷 1-11页

作者： Adriana C.Ribeiro Margarida Catalão-Lopes Ana S.Costa Instituto Superior Técnico Universidade de LisboaPortugal CEG-IST Instituto Superior TécnicoUniversidade de LisboaLisbonPortugal

Companies differ in their motivation to corporate social responsibility(CSR)practices,with some companies taking a genuine,altruistic approach and others preferring an opportunistic approach(and attempting to mimic the former).If consumers can distinguish them,they will eventually reward the altruistic(being willing to pay more)and penalize the opportunistic ones.This paper performs an experimental study to assess whether differences in consumers’willingness to pay are statistically significant for different classifications of CSR activities:(i)proactive or reactive,(ii)environment,employees,or social,(iii)involving more or less expensive products,(iv)being performed by firms facing competition or not.Results show that consumers are willing to reward CSR initiatives that follow a reactive approach;consumers’decisions are more moderate when rewarding initiatives associated with more expensive products;the rewards provided depend on the CSR dimension;a relationship between market structure and consumers’reaction to CSR was not found.

关键词： corporate social responsibility Genuine versus opportunistic approach Experiment Consumers’reaction Reward versus penalty

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旅游供应链企业社会责任传导效应与决策优化

旅游管理

Do common owners influence corporate social responsibility? Firm-level evidence from China

旅游管理 2022年第2期

作者：廉吉全

旅游企业社会责任（CSR）关乎优质旅游产品供给、旅游体验质量和可持续旅游发展。CSR缺失带来各种危机风险和压力沿供应链交互传导，而当前旅游CSR研究缺乏旅游供应链层级企业互动博弈策略的考量，使其无法匹配实践诉求并导致CSR履行低... 详细信息

旅游企业社会责任（CSR）关乎优质旅游产品供给、旅游体验质量和可持续旅游发展。CSR缺失带来各种危机风险和压力沿供应链交互传导，而当前旅游CSR研究缺乏旅游供应链层级企业互动博弈策略的考量，使其无法匹配实践诉求并导致CSR履行低效。本文构建一个考虑CSR的景区和旅行社构成的两级旅游供应链，基于不同权力结构，分别求解了景区主导的主从（Stackelberg）博弈、旅行社主导的Stackelberg博弈、景区和旅行社间存在的纳什（Nash）均衡，以及集中式决策情境下的最优均衡策略。分析发现各权力结构下的旅游产品定价、需求量、景区CSR承担水平、旅行社及供应链的利润、非Nash均衡下的景区利润均随CSR效应的提升而增加，Nash均衡下景区利润随CSR效应的提升呈先增后减的动态变化；景区CSR承担水平在集中决策下最高，在景区主导下最低；当CSR效应因子超过某一临界值时，旅行社主导下的批发价将高于景区主导；集中决策优于分散决策，在分散决策下，景区主导的旅游供应链系统利润最低；旅行社处于主导地位对其自身最优，若CSR效应较高，则对旅游供应链系统也最为有利，而景区处于主导地位对其自身不一定最优，应视CSR效应的大小而定。通过建模优化研究，本文开拓了旅游CSR的研究视角和方法，为不同权力结构下旅游供给侧的CSR实践提供一定的决策支持。

关键词：旅游供应链企业社会责任权力结构博弈论旅游可持续发展　　tourism supply chain corporate social responsibility authority structure game theory sustainable tourism development

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China Journal of Accounting Research 2021年第3期14卷 314-338页

作者： Suyan Yan School of Accounting Jiangxi University of Finance and EconomicsNo.169Shuanggang East StreetChangbei National Economic and Technological Development ZoneNanchang 330013JiangxiChina

Using a sample of Chinese A-share listed companies from 2007 to 2018,this article explores the influence of common owners on corporate social responsibility(CSR).The results show that common owners significantly promote CSR investment,indicating that increased CSR represents a bright side to common owners,in contrast to their anticompetitive effect.Further analysis shows that the nature of state ownership significantly weakens the positive relationship between common owners and CSR investment.Prospector firms strengthen the positive influence of common owners on CSR investment,whereas defender firms weaken the effect.Moreover,common owners benefit from increasing CSR investment,and co-owned firms benefit by easing their financial constraints when they invest or increase their investment in social responsibility.The findings enhance the outstanding of how common owners affect corporate behavior and enrich the literature on common ownership and CSR investment.

关键词： Common owners corporate social responsibility State-owned enterprises corporate strategy Stock returns Financial constraints

Dynamic model and driving strategy of corporate social responsibility

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Ecological Economy 2023年第2期19卷 192-200页

作者： WANG Mao-xiang Yangtze Industrial Economic Institute Nanjing UniversityNanjing 210093CHINA China Mobile Group Jiangsu Co. LtdNanjing 210029CHINA

corporate social responsibility is the inevitable requirement for the survival and development of enterprises in modern society,as well as the basic guarantee for the sustainable development of economy and society.In order to analyze the driving factors of corporate social responsibility from both internal and external aspects,the dynamic model of corporate social responsibility was constructed,and the driving strategies of corporate social responsibility were also suggested.The driving factors of corporate social responsibility include not only the external constraints of policies,regulations and stakeholders,but also the internal requirements of the sustainable development of enterprises.Only when the external driving force is transformed into the spontaneous and conscious responsibility behavior of the enterprise,can the enterprise achieve its due effect.Moreover,in order to better fulfill the social responsibility,enterprise should build a management system of social responsibility,enhance the awareness of social responsibility,and promote the effective implementation of social responsibility projects.The relevant department should strengthen the all-round supervision of corporate social responsibility,and further improve the policies,laws and regulations related to social responsibility.Enterprises should strengthen communication with stakeholders,actively disclose social responsibility information,and constantly improve social responsibility behavior.By implementing social responsibility,enterprise can improve its business environment,enhance corporate brand image and core competitiveness,and promote the sustainable development of economy and society.

关键词： corporate social responsibility dynamic factors driving model driving strategy

corporate social responsibility in the hospitality industry

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校园英语 2019年第13期 256-256页

作者：杨贤敏西安欧亚学院

The global economy is booming, many big corporations aware their obligation about build up a good business and natural environment. This duty is call corporate social responsibility. Hospitality industry as a huge tertiary industry always dedicate to take own responsibility. Starwood group is a typical hotel management group, which to carry forward this concept and make practice.

关键词： corporate social responsibility Hospitality industry