检索结果-南通市图书馆

Empirical Study on B/C Apparel consumption behavior Based on Data Mining Technology

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Journal of Donghua University(English Edition) 2013年第6期30卷 530-536页

作者：梁建芳梁建明王剑萍 Clothing and Art Design College Xi'an Polytechnic University School of Computing and Informatics Arizona State University

In order to accurately identify the characters associated with consumption behavior of apparel online shopping, a typical B/ C clothing enterprise in China was chosen. The target experimental database containing 2000 data records was obtained based on web service logs of sample enterprise. By means of clustering algorithm of Clementine Data Mining Software, K-means model was set up and 8 clusters of consumer were concluded. Meanwhile, the implicit information existed in consumer＇s characters and preferences for clothing was found. At last, 31 valuable association rules among casual wear, formal wear, and tie-in products were explored by using web analysis and Aprior algorithm. This finding will help to better understand the nature of online apparel consumption behavior and make a good progress in personalization and intelligent recommendation strategies.

关键词： consumption behavior online shopping apparel industry data mining

An Empirical Study on Agritainment consumption behavior of Urban Residents——A Case Study of Huangpi District of Wuhan City

维普期刊数据库

同方期刊数据库评论

在线全文

学校读者我要写书评

暂无评论

Asian Agricultural Research 2018年第3期10卷 88-95,100页

作者： Xiao XIAO College of Economics and Management Huazhong Agricultural University

Based on the theory of consumer behavior,with reference to theories of the tourism,according to EBM model in consumer behavior model,it analyzed the agritainment consumption behavior through building a three-stage model for the agritainment consumption behavior,namely decision stage before travel,travel stage,and evaluation stage after consumption. Taking the urban residents of Huangpi District of Wuhan City as the research objects,using SPSS software,it designed the questionnaire and conducted the survey of agritainment tourists,and analyzed basic characteristics of tourists and their consumption behavior characteristics. In conclusion,the age of tourists has a significant influence on their choice of destination,information channel,and entertainment activities. It is recommended that operators of agritainment can set up entertainment activities according to different age of tourists and transmit information to the right tourists in the right place.

关键词： Agritainment Rural tourism consumption behavior Huangpi District

consumption Motivation and behavior of College Students in Western-style Fast Food Restaurants on Campus

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Asian Agricultural Research 2018年第2期10卷 90-94页

作者： Xiaohong ZOU College of Economics and Management Huazhong Agricultural University

Based on the questionnaire survey data of college students in Wuhan,this paper studied the motivation of consumption behavior of college students in western-style fast food restaurants on campus,and built a relationship model for consumption motivation and behavior. The results indicate that the consumption motivation of college students in western-style fast food restaurants includes six types: social motivation,conformity motivation,show-off motivation,self-hedonic motivation,quality-pursuing motivation,and self-gift giving motivation. The overall characteristics of college students' consumption behavior in western-style fast food restaurants include six characteristics: consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. There are significant differences in the consumption behavior between different college students. Different college students are different in consumption period,consumption frequency,ways of information access,consumption amount,product preference,and consumption willingness. Based on the above results,it came up with pertinent marketing recommendations.

关键词： Western-style fast food restaurants on campus consumption motivation consumption behavior College students

Positive study on the construction of consumption online platforms in colleges ＆ universities

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Journal of Modern Accounting and Auditing 2008年第10期4卷 52-58页

作者： SHUAI Qing-hong HU Cheng-guo School of Economic Information Engineering Southwestern University of Finance and Economics Chengdu 610074 China

Currently, online shopping has become an option in people＇s daily consumption, especially for large groups of college students. Based on the practical research of consumers groups of college students, this paper analyzes the affecting factors on consumers＇ satisfaction among groups of college students, and also tests the affecting factors. Thus, the authors give their proposals on how to build the consumer online platforms in colleges and universities, and the prospects forecast on the campus online market.

关键词： consumer network platform consumption behavior online shopping

Research on Dairy consumption of Rural Residents in Yanqing District of Beijing

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Asian Agricultural Research 2020年第11期12卷 7-8,15页

作者： Huidong GAO Rao CHEN Weimin YANG Shilong ZHANG School of Economics and Management Beijing University of Agriculture/Beijing New Countryside Construction Research Base Beijing 102206 China Library of Beijing University of Agriculture Beijing 102206 China

Taking the rural residents in Yanqing District of Beijing as the research object,through field investigations and interviews,it is found that the main characteristics,income and expenditure level,preference and cognitive level of rural residents are the factors that affect the dairy consumption behavior of rural *** the bivariate regression model for empirical analysis,it is concluded that rural residents'occupation,monthly average income,purchase expenditure and attitude towards dairy safety have a significant impact on rural residents'dairy consumption behavior,and then relevant constructive suggestions are put forward to guide rural residents'balanced consumption.

关键词： Rural residents Dairy consumption consumption behavior Influencing factors

Research on the Impact of Population Aging on consumption Growth

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Research on the Impact of Population Aging on Consumption Gr...

第四届人文科学与社会发展国际学术会议

作者： Yun Tao Nie Institute of political science and law University of Jinan

On the fortieth year of Chinese reform and opening up, the economy continued to grow at a high speed during this period, and the age structure of the population also changed rapidly. This was manifested by a continuous decline in fertility, stagnation of the growth of the working-age population and a shift to negative growth, and rapid development of population *** the same time, the economic development has fallen into the dilemma of insufficient domestic consumption demand and weak consumption growth. Therefore, studying the relationship between population aging and consumption behavior and understanding the positive and negative effects of population aging on consumption demand and consumption structure can not only give us a clear theoretical understanding of the relationship between them, but also provide corresponding reference for current countermeasures to smoothly survive the aging of the population and adjust the consumption structure.

关键词： Age structure of population Ageing of population consumption behavior

来源： cnki会议评论

在线全文

cnki会议

学校读者我要写书评

暂无评论

孤独感对消费行为的影响及其理论解释

消费升级下在线信任及其对在线消费行为的影响研究

市场营销(理论版) 2023年第10期

作者：李婷孔祥博王风华

孤独感已成为一种日益普遍的社会现象。近年来，孤独感影响消费行为的研究成果为消费者行为领域做出了重要贡献。个体的孤独感会对补偿性消费行为、回避性消费行为、非理性消费行为及独特性消费行为产生影响。同时，这些影响会受到消费... 详细信息

孤独感已成为一种日益普遍的社会现象。近年来，孤独感影响消费行为的研究成果为消费者行为领域做出了重要贡献。个体的孤独感会对补偿性消费行为、回避性消费行为、非理性消费行为及独特性消费行为产生影响。同时，这些影响会受到消费者亲密关系状态、营销策略、产品属性及消费情境等因素的影响。社交替代理论、控制感理论、补偿性消费行为理论、自我调节理论和人格特质理论可用来解释孤独感对消费行为的影响。未来研究应当关注孤独感对利他型消费行为的影响、孤独感类型和程度对消费行为的影响、孤独感影响消费行为的调节因素、孤独感影响消费行为的内在机制、消费行为对孤独感的反向影响等方向。

关键词：孤独感消费行为补偿性消费行为理论自我调节理论人格特质理论 loneliness consumption behavior compensatory consumption behavior theory self-regulation theory personality trait theory

来源：人大复印报刊资料评论

在线全文

人大复印报刊资料

学校读者我要写书评

暂无评论

市场营销（理论版） 2022年第1期

作者：邓维斌谭春莉袁野

以消费者购买决策理论为基础，探讨消费升级下在线信任及其对在线消费行为的影响，选取商家声誉、物流服务质量、平台功能和促销活动四个维度进行分析。研究表明：在线信任、物流服务质量、平台功能以及促销活动对在线购买意愿的正向影... 详细信息

以消费者购买决策理论为基础，探讨消费升级下在线信任及其对在线消费行为的影响，选取商家声誉、物流服务质量、平台功能和促销活动四个维度进行分析。研究表明：在线信任、物流服务质量、平台功能以及促销活动对在线购买意愿的正向影响显著；此外，在线信任在物流服务质量、平台功能以及促销活动对在线购买意愿的影响中起到部分中介作用，在商家声誉对在线购买意愿的影响中起到完全中介作用。当前，在消费升级环境下，线上零售商应注重声誉的打造，通过提高在线信任来降低减轻消费者风险，同时在运营中优化线上购买流程和商品陈列设置，精准匹配促销信息，保持顾客感知优势。

关键词：消费升级在线信任消费行为线上零售商 consumption upgrading online trust consumption behavior online retailer

来源：人大复印报刊资料评论

在线全文

人大复印报刊资料

学校读者我要写书评

暂无评论

信息生态视域下移动健康信息消费行为分析