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2011 International Conference on Information Management and Engineering(ICIME 2011)

作者： LU Xinjun ZHOU Yaolie ZHUO Xiaowei School of Management Zhejiang University

ISBN: (纸本)9781612842387

In this paper, we explore the influence mechanism among service quality, consumer satisfaction and consumer loyalty in the context of C2C e-commence in china. Data for this study were collected through modified SERVQUALquestionnaire survey from consumer with C2C purchasing *** results shows thatthe service quality based on C2C e-store can still be divided into five dimensions. The study suggests that, in the context of C2C e-store, service quality has strong direct positive effect on consumer loyalty, meanwhile has indirect positive effect via consumer satisfaction, and consumer satisfaction have direct positive effect on consumer loyalty.

关键词： C2C e-commerce service quality consumer satisfaction consumer loyalty influence mechanism

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Factors That Influence the Young Adult consumer's Decision in Choosing Coffee Shops in Bangkok, Thailand

Factors That Influence the Young Adult Consumer's Decision i...

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作者： BENJAPHOL JIRAKUNSOMBAT 上海交通大学

学位级别：硕士

Coffee shops are a very common business entity in Thailand, with countless self-owned coffee shops in every corner. Coffee consumption in Thailand is comparatively high. An average individual who consumes up to 1.1kg of coffee per year, or equivalent to 70,000 tons of coffee for the whole country(Bangkok Post, 2012). This is also equivalent to 200 cups per year per individual. Coffee consumption is gradually increasing by 10% each year, however production is dropping by 25% resulted by the increasing demand for imported coffee and branded coffee shops such as Starbucks(Euromonitor, 2014). Thai people has been found to have a strong affinity towards coffee-drinking lifestyle, although it might not actually be the coffee that they are interested in, but rather the lifestyle of meeting friends, working and engaging in conversations while having a drink of their choice. This is why the study is being conducted, to figure out why people in Thailand are interested to go to certain coffee shops compared to others and how the influence of the peers have a role in the decision making process. Is it the location-based convenience? Perks provided in the coffee shop(e.g. Free Wi-Fi, Free water, Free parking and etc.)? Or is other factors, such as the coffee quality and the availability of various types of drinks? The significance of this study is primarily applied to business owners who are interested in opening their own coffee shops. What factors are played in improving the customer level in a certain coffee shops and what should be done in order to retain them? Peer pressure is a major factor, however it is crucial to understand that each individual prefers a certain place for set of reasons, which is vital for a coffee-shop business owner to understand. By understanding how peer pressure plays a role in the decision making of individuals, it would be possible to detect the factors that are essential in the decision making process of which coffee shops to go to. With more co

关键词： PEER-PRESSURE COMSUMER DECISION consumer loyalty SOCIAL INFLUENCE COFFEE BRAND CHOICE BRAND loyalty

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考虑顾客忠诚度的竞争性企业以旧换新策略

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管理科学 2024年第10期

作者：唐飞代颖马祖军

针对两竞争性企业均可提供品牌内以旧换新或多品牌以旧换新时，考虑再次消费者品牌忠诚度的影响，研究了双方的以旧换新策略选择问题。基于Hotelling模型构建了两企业采用不同以旧换新策略时的产品定价和以旧换新折扣决策模型，分析了... 详细信息

针对两竞争性企业均可提供品牌内以旧换新或多品牌以旧换新时，考虑再次消费者品牌忠诚度的影响，研究了双方的以旧换新策略选择问题。基于Hotelling模型构建了两企业采用不同以旧换新策略时的产品定价和以旧换新折扣决策模型，分析了顾客忠诚度对不同以旧换新策略下企业最优决策和利润的影响。结果表明，当以旧换新市场为部分覆盖时，不论两企业采用何种以旧换新策略，新产品价格、品牌内以旧换新折扣和品牌忠诚消费者数量都不受影响，且多品牌以旧换新是双方的纯策略均衡。当两企业都采用多品牌以旧换新策略时，若以旧换新市场为完全覆盖，随着顾客忠诚度的增强，品牌内以旧换新的折扣会降低，品牌忠诚消费者会增加；不论以旧换新市场为部分覆盖还是完全覆盖，本企业再次消费者的忠诚度越强，越有利于企业留住自己的品牌忠诚消费者和吸引竞争对手的品牌转换者，从而获得更多的利润。

关键词：以旧换新顾客忠诚度竞争 Hotelling模型 trade-ins consumer loyalty competition Hotelling model

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