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Optimal Dual-Channel Dynamic Pricing of Perishable Items under Different attenuation coefficients of demands

Journal of Systems Science and Systems Engineering 2021年第1期30卷 44-58页

作者： Zhenkai Lou Fujun Hou Xuming Lou School of Management and Economics Beijing Institute of TechnologyBeijing100081China School of Economics and Management Xi’an University of Posts and TelecommunicationsXi’an710061China

This paper discusses optimal dual-channel dynamic pricing of a retailer who sells perishable products in a finite *** type of product which is equipped with different attenuation coefficients of demands on different sales channels is *** demand functions for the two channels are proposed according to attenuation coefficients of demands,and then a decision model is constructed,which can be handled *** is shown that the sales price and the sales quantity of the channel which possesses more market shares are both higher than the ones of the other channel at each sales *** importantly,by analyzing the reasonability of the obtained solution,a necessary and sufficient condition is proposed to guarantee that both of the two channels will not stop selling through the entire *** also propose an approach by the elimination method to deal with cases in which some channel stops ***,we demonstrate that the channel which possesses more market shares is the optimal option when only one channel ***,numerical examples are presented to investigate the change of sales prices of the two channels under different market potential demands.

关键词： Dual-channel pricing multi-stage pricing attenuation coefficients of demands stop selling

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