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Optimal Pricing Strategies for a Manufacturer and a value-adding Retailer in a Dual-Channel Environment

Journal of Systems Science and Systems Engineering 2020年第3期29卷 273-290页

作者： Yongwu Zhou Lifang Yang Bin Cao Xiaogang Lin Jinsen Guo School of Business Administration South China University of TechnologyGuangzhou 510641China School of Management Guangdong University of TechnologyGuangzhou 510520China Business School Henan Normal UniversityHenan 453007China

In this paper,we study a supply chain that consists of a manufacturer and a value-adding retailer that sell a product to customers through dual channels,i.e.a traditional channel(TC)and an online channel(OC).Observing that in practice,the manufacturer may or may not offer an OC guide price to the retailer and/or act as the leader in the supply chain,we discuss and compare two practical pricing strategies,with and without an OC guide price,under two different power configurations based on which member of the supply chain acts as the *** results show that if the manufacturer does not provide a guide price,the retailer might/might not set a higher TC price than the two OC prices,depending on the level of migration effectiveness and the potential market ***,if the manufacturer does provide a guide price,the retailer will always charge a higher TC price than the guide price(or the two OC prices)when the retailer acts as the ***,we show that the two players in the supply chain might or might not prefer the pricing strategies with an OC guide *** results also indicate that migration effectiveness harms the retailer's profit,and the manufacturer may benefit from mild competition between the two ***,we show that regardless of whether the manufacturer chooses to offer an OC guide price or not,both the manufacturer and the retailer prefer to act as the follower for high migration effectiveness and the profit of the supply chain will increase when the retailer acts as the leader for low migration effectiveness.

关键词： Supply chain management pricing strategy Stackelberg game dual-channel value-adding

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Servitization in Construction and its Transformation Pathway: A value-adding Perspective

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Engineering 2022年第12期19卷 166-179页

作者： Dian Liu Hongwei Wang Botao Zhong Lieyun Ding SILC Business School Shanghai UniversityShanghai 201899China School of Management Huazhong University of Science and TechnologyWuhan 430074China School of Civil and Hydraulic Engineering Huazhong University of Science and TechnologyWuhan 430074China

Against the current social and technological background dominated by services and technology,new opportunities are opening up for the industrial transformation and upgrading of the construction *** the successful transformation and upgrading of the manufacturing industry through servitization,scholars and practitioners have begun to explore the possibility of servitization in the construction *** practices and theory show that different understandings of servitization in the construction sector exist;however,they are still in their infancy and lack a deep and systematic awareness,which does not benefit the transformation and upgrading of construction through ***,this paper systematically analyzes the motivation,definition,and implications of servitization in construction based on the value-adding nature of servitization and considers the problems confronting the construction *** facilitate this development,transformation pathways for servitization in construction are analyzed from multiple angles,including value co-creation,service innovation,and networked operation,which are in line with the new trends in digital *** addition,based on the supporting elements of construction,which include finance,human resources,technology,materials,and equipment,this paper examines the impact of servitization on the construction industry’s *** short,we expect that this systematic analysis and exposition can provide a holistic view of servitization in construction from the inside out for scholars and practitioners and can help to promote servitization in construction.

关键词： Servitization in construction value-adding Service innovation Platform sharing

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