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Study on the Influencing Factors of the aquatic products consumption in China

International Journal of Technology Management 2013年第4期 72-75页

作者： Yiyang LIU Jian GAO College of Economics and Management Shanghai Ocean University 201306

In this paper, an econometric model for the aquatic products consumption of urban residents was established, aiming at investigating the different effects of seven factors （urban residents＇ annual disposable income, annual consumption quantity of pork and poultry and related byproducts, family structure, aging level, educational background, having meals out of home, and the number of retail chains stores） on the aquatic products consumption quantity of urban residents. The result of the model showed urban residents＇ annual disposable income and having meals out of home play the greatest effect on the consumption of aquatic products, followed by the number of retail chains stores; family structure plays a negative effect on the consumption of aquatic products. Also, the analysis shows not only the prices of the aquatic products as well as substitutes should be considered and also the quantity of the meals consumed by residents out of home and the number of retail chains stores should be used as important associated factors in studying the change trend of aquatic products consumption, and simultaneously the effect of family structure on the consumption quantity of aquatic products should be taken seriously, so that the aquatic products consumption of Chinese residents should be further promoted and also the aquatic products market can attain a development.

关键词： the consumption of aquatic products Influencing Factors Econometrics

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