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Research on Consumers' WeChat Shopping Behavior Based on tam model

经济管理学刊（中英文版） 2021年第2期10卷 62-70页

作者： Minghui Ma Huajian Niu Pengbin Gao Zhou Zhang School of Economics and Management Harbin Institute of Technology at WeihaiShandong Weihai 264209China

In the era when online shopping economy and online economy increasingly dominate social consumption,WeChat shopping has increasingly become a way that everyone accepts and is willing to *** study applied Technology Acceptance model commonly used in the field of information technology and rational behavior theory to the field of consumer behavior,and used the perceived ease of use and perceived usefulness in the technology acceptance model to explain consumers'willingness to use WeChat *** the same time,the moderating effect of consumer innovativeness was also *** empirical results show that the main effect of perceived ease of use and usefulness is significant,and the moderating effect of consumer innovativeness is not *** on the research results,the study puts forward the corresponding countermeasures and suggestions.

关键词： WeChat Shopping Behavior tam model Consumer Innovativeness

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Analysis of Reasons for Drop-out from MOOCs for adult students:A Case Study form tam model

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海外英语 2017年第9期 218-220页

作者：朱琼琼 Tianjin Foreign Studies University

One of the most recent developments in the field of learning with digital technologies is Massive Open Online Courses(MOOCs). This study aims to explore the factors, because of which, the two participants in this study all dropped out from MOOCs,as well as the factors that influence their using intention. The present research approaches the analysis of reasons, based on Technology Acceptance model(tam), factors in which are hypothesized to be fundamental determinants of user acceptance. The findings indicate that perceived usefulness and perceived ease of use coherent with the dropout motives of the two participants in this study.

关键词： MOOCs tam model drop out drop out reason analysis case studies

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Study on Employees' Adoption of Artificial Intelligence in Pakistan Banking Sector

Study on Employees' Adoption of Artificial Intelligence in P...

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作者： Uddin Ihsan 山东财经大学

学位级别：硕士

The rapid pace of technological evolution is reshaping the landscape of business operations,prompting organizations to invest substantially in digital innovations such as artificial intelligence(AI)to maintain ***,the banking sector has emerged as an early adopter of AI technologies,reflecting its proactive stance toward technological *** the banking industry navigates through accelerated technological shifts,this research endeavors to explore the intention of employees within the Pakistan banking sector to embrace *** upon qualitative interviews with banking personnel,grounded theory approach was employed to identify five critical factors shaping AI adoption: perceived usefulness,perceived ease of use,personal well-being concern,personal development concern,and top management ***,a conceptual model was proposed by extending the Technology Acceptance model(tam)*** a quantitative approach,Structural Equation modeling(SEM)was applied to analyze data collected from a sample of 255 employees across multiple banks in *** findings underscore the direct impact of all identified factors on AI adoption,albeit with varying degrees of ***,personal development concern and personal well-being concern were found to exert a negative influence on employees' intention to adopt AI,aligning with the formulated *** findings hold significant implications for organizations seeking to assess their workforce's readiness for AI *** illuminating the key factors influencing AI adoption,this study provides valuable insights for organizations striving to navigate the evolving technological landscape effectively.

关键词： Artificial Intelligence AI Adoption tam model Banking sector AI Technologies

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Factors Influencing the Attitude to Mobile Payment Usage ——The Significance of Culture

Factors Influencing the Attitude to Mobile Payment Usage —...

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作者： Alexandra Ochs 上海交通大学

学位级别：硕士

In recent years,the importance of mobile payment has risen across the globe,showcasing fast-growing profit and user *** payment describes all payments fulfilled by using internet-enabled equipment such as phones and has started primarily as a payment method for online purchases before developing into both online and physical *** penetration rates of mobile payment still differ significantly between markets *** China has been dubbed as a mobile payment nation with mobile payment being the preferred payment method,while many western countries such as Germany still lack behind in the development with cash being the primary payment *** from this development,there is a growing need to understand the factors influencing the usage behavior of *** on the topic of mobile payment acceptance often uses the tam model from Davis as a ground work that was developed to explain information technology *** the tam model,consisting of the independent variables perceived ease of use and perceived usefulness,and the two additional independent variables subjective norm and perceived security which have been introduced by other researcher,this paper tries to understand the moderating effect of the factor culture in the mobile payment usage *** do so,the paper utilizes the dependent variable attitude towards *** is a difficult concept to measure but is nevertheless one of the crucial factors when explaining a person's behavior as they are heavily influenced by the culture,they find themselves *** measurement model introduced for culture are Hofstede's *** dimensions of Collectivism and Uncertainty Avoidance are especially interesting to this thesis,that will be utilized when analyzing the moderating effect of *** a deductive approach,this paper utilizes data from a survey distributed in China and Germany to test the moderating *** survey contains measurement items introd

关键词： Mobile payment culture Hofstede's dimensions tam model

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