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Value co-creation in service marketing: A critical (re)view

International Journal of Innovation Studies 2019年第4期3卷 73-83页

作者： Anne Vorre Hansen Department of Social Sciences and Business Roskilde University4000RoskildeDenmark

The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant *** is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and *** findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing ***,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer *** dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor *** on value co-creation acknowledges that the meaning of the concept is *** present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further ***,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.

关键词： value co-creation service dominant logic service logic Customer dominant logic Critical hermeneutics

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