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search engine optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

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Journal of Sustainable Business and Economics 2022年第4期5卷 14-21页

作者： Annstellah Gakii Samuel Maina Elishiba Murigi Department of Business administration School of BusinessKenyatta UniversityKenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic *** to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position *** study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,***’s tourism ministry and state government work hard to improve the business climate for tour and travel *** the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous *** was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,*** study adopted a positivist *** descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were *** analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical *** results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of *** study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency *** the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of t

关键词： search engine optimization Online marketing strategies Market performance Market share Competitive advantage Tours and travel agency

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Comparison of Websites Employing search engine optimization and Live Data

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Journal of Computer Science Research 2023年第2期5卷 16-27页

作者： Subhradeep Maitra Laxminarayan Sahoo Supriyan Sen Kalishankar Tiwary Department of Computer and Information Science Raiganj UniversityRaiganj733134India Department of Mathematics Raiganj UniversityRaiganj733134India

This study compares websites that take live data into account using search engine optimization(SEO).A series of steps called search engine optimization can help a website rank highly in search engine *** websites and dynamic websites are two different types of *** websites must have the necessary expertise in programming compatible with *** in dynamic websites,one can utilize readily available plugins/*** fundamental issue of all website holders is the lower level of page rank,congestion,utilization,and exposure of the website on the search ***,the authors have studied the live data of four websites as the real-time data would indicate how the SEO strategy may be applied to website page rank,page difficulty removal,and brand query,*** is also necessary to choose relevant keywords on any *** right keyword might assist to increase the brand query while also lowering the page difficulty both on and off the *** order to calculate Off-page SEO,On-page SEO,and SEO Difficulty,the authors examined live data in this study and chose four well-known Indian university and institute websites for this study:***,***,***,and *** live data and SEO,the authors estimated the Off-page SEO,On-page SEO,and SEO *** has been shown that the Off-page SEO of *** is lower than that of ***,***,and *** by 9%,7%,and 7%,***-page SEO is,in comparison,4%,1%,and 1%*** university has continued to keep up its own brand ***,*** has slightly less SEO Difficulty compared to other *** final computed results have been displayed and compared.

关键词： search engine optimization Live data Off-page SEO On-page SEO SEO Difficulty

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Writing strategies for improving the access of medical literature

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World Journal of Experimental Medicine 2023年第3期13卷 50-58页

作者： Pratishtha B Chaudhari Akshat Banga Manager Medical Operations Amgen AsiaAmgen Asia Holding Ltd.Tokyo 1070062Japan Sawai Man Singh Medical College Jaipur 302004India

When conducting a literature review,medical authors typically search for relevant keywords in bibliographic databases or on search engines like *** selecting the most pertinent article based on the title’s relevance and the abstract’s content,they download or purchase the article and cite it in their *** major elements influence whether an article will be cited in future manuscripts:the keywords,the title,and the *** indicates that these elements are the“key dissemination tools”for research *** these three elements are not determined judiciously by authors,it may adversely affect the manuscript’s retrievability,readability,and citation index,which can negatively impact both the author and the *** this article,we share our informed perspective on writing strategies to enhance the searchability and citation of medical *** strategies are adopted from the principles of search engine optimization,but they do not aim to cheat or manipulate the search ***,they adopt a reader-centric content writing methodology that targets well-researched keywords to the readers who are searching for *** journals,such as Nature and the British Medical Journal,emphasize“online searchability”in their author *** hope that this article will encourage medical authors to approach manuscript drafting from the perspective of“looking inside-out.”In other words,they should not only draft manuscripts around what they want to convey to fellow researchers but also integrate what the readers want to *** is a call-to-action to better understand and engage search engine algorithms,so they yield information in a desired and self-learning manner because the“Cloud”is the new stakeholder.

关键词： Medical Subject Headings Key words search engine optimization Access Citation Impact factor

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基于搜索引擎优化技术与模板引擎技术的网站优化策略

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图书馆学情报学 2010年第8期

作者：蒋继娅刘彤刘宇

采用搜索引擎优化技术和模板引擎技术，对网站优化方案进行了详细设计，提出了基于策划层次、基于开发层次、基于界面层次以及基于内容维护层次的整套解决方案，并给出了该方案的应用实例，证实了方案的可行性和实效性。

关键词：搜索引擎搜索引擎优化网站优化方案 search engine search engine optimization Website optimization scheme

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搜索引擎营销研究综述及展望

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企业管理研究 2014年第12期

作者：李凯邓智文严建援

网络经济时代，搜索引擎营销作为一种新兴的营销方式，凭借其高效、低成本的优势逐渐成为网络营销的主流。在这样的背景下，搜索引擎营销成为学术界的一个重要的研究主题。本文通过对现有搜索引擎营销相关文献的分类整理，首先对搜索引... 详细信息

网络经济时代，搜索引擎营销作为一种新兴的营销方式，凭借其高效、低成本的优势逐渐成为网络营销的主流。在这样的背景下，搜索引擎营销成为学术界的一个重要的研究主题。本文通过对现有搜索引擎营销相关文献的分类整理，首先对搜索引擎营销的概念和模式进行了概述，然后从付费搜索广告和搜索引擎优化两个方面对现有研究成果进行了综述，最后在对现有研究进行评析的基础上预测并展望了搜索引擎营销研究未来的发展趋势。

关键词：搜索引擎搜索引擎营销付费搜索广告搜索引擎优化 search engine search engine marketing paid search search engine optimization

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