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第24届中国控制与决策会议

作者： Fangxu Ren School of Economics and Management, ZhongYuan University of Technology, Zhengzhou 450007, China

With the development of Retailer power, the effect of Retailer on channel pricing strategy becomes stronger and stronger. the paper studies the problem of channel pricing strategy in the channel with single manufacturer and double Retailers under Retailer dominant position of difference and Retailer differentiation, considers the effect of channel power structure and differentiation on channel pricing strategy. The research results are as follows. With the increase of dominant position in the supply chain, Retailer will lower the manufacturer’s wholesale price, increase retail price in pursuit of profits, get more profits from the channel;The Retailer service or brands are more differentiated, the wholesale price and the retail prices are lower, the profits of Retailer and manufacturer are also lower.

关键词： Retailer Dominant Differentiation Pricing

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英国零售商自有品牌现象及其借鉴意义

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商贸经济 2001年第5期 48-51页

作者：马果

零售商以自有品牌销售产品，包括英国在内的欧美国家经历了从低质、廉价、包装粗劣及“我也是”产品线到产品品质、种类、性质、包装等全方位与品牌生产商产品媲美，被消费者普遍认可为“完全可以接受的质量+很值得买的价格”的过程。... 详细信息

零售商以自有品牌销售产品，包括英国在内的欧美国家经历了从低质、廉价、包装粗劣及“我也是”产品线到产品品质、种类、性质、包装等全方位与品牌生产商产品媲美，被消费者普遍认可为“完全可以接受的质量+很值得买的价格”的过程。我国零售商家可从中得到启示。

关键词：英国零售商自有品牌 the U.K. Retailer own-brand

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Incentive-based demand response model for maximizing benefits of electricity Retailers

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Journal of Modern Power Systems and Clean Energy 2019年第6期7卷 1644-1650页

作者： Yanxin CHAI Yue XIANG Junyong LIU Chenghong GU Wentao ZHANG Weiting XU College of Electrical Engineering and Information Technology Sichuan UniversityChengdu 610065China Department of Electronic and Electrical Engineering University of BathBath BA27AYUK State Grid Sichuan Economic Research Institute Chengdu 610000China

The change of customer behaviors and the fluctuation of spot prices can affect the benefits of electricity Retailers.To address this issue,an incentive-based demand response(DR)model involving the utility and elasticity of customers is proposed for maximizing the benefits of Retailers.The benefits will increase by triggering an incentive price to influence customer behaviors to change their demand consumptions.The optimal reduction of customers is obtained by their own profit optimization model with a certain incentive price.Then,the sensitivity of incentive price on Retailers’benefits is analyzed and the optimal incentive price is obtained according to the DR model.The case study verifies the effectiveness of the proposed model.

关键词： Demand response Customer utility Price elasticity of demand Retailer profit Incentive price

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Stochastic optimization for Retailers with distributed wind generation considering demand response

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Journal of Modern Power Systems and Clean Energy 2018年第4期6卷 733-748页

作者： Hessam GOLMOHAMADI Reza KEYPOUR Faculty of Electrical and Computer Engineering Semnan University

In this paper, a multi-stage stochastic model is presented for a renewable distributed generation(RDG)-owning Retailer to determine the trading strategies existing in a competitive electricity market. Uncertainties associated with wholesale electricity market price, clients' consumption and power output of wind resources are considered through auto regressive integrated moving average(ARIMA) approach. In the proposed method, three trading floors are addressed for the Retailer to hedge against the uncertainties. In the first stage, the Retailer participates in day-ahead market to supply the clients and in the second stage, intraday market is addressed to allow the Retailer to modify the schedule of its clients' consumption/RDG production. Due to unfavorable uncertainties, especially in renewable power production, real-time market is considered in the third stage to diminish the uncertainty at power delivery time. Cost function of wind resources considering capital, operation and maintenance(O&M) cost is incorporated in the objective function to increase the applicability of the mechanism. The proposed approach is formulated for risk-averse and risk-taker Retailer through conditional value at risk(CVaR) approach. In order to study the impact of retail strategies on consumption patternand consumers' electricity bills, time-of-use(TOU)demand response programs are discussed in this paper.Formulating the problem, the mixed integer non-linear programming(MILNP) problem is transformed into mixed integer linear programming(MILP) by jointly using decomposition and disjunctive constraints. Finally, a case study containing wind power resources, energy storage system and Retailer is considered to analyze the proficiency of the proposed approach.

关键词： Renewable Retailer Stochastic Uncertainty Demand response

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Differentiation and pricing power of online Retailers

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Frontiers of Business Research in China 2019年第1期13卷 101-120页

作者： Zhenjie Wang Chunling Zhu Shanwu Tian Ping Li Business School Renmin University of China Beijing 100872 China

This study aims to contribute to marketing theory by applying monopolistic competition theory to investigate how differentiation affects online Retailers7 pricing power. We examine the intermediary effect of customer loyalty on the relationship between differentiation and pricing power of online Retailers. We assume that customers have different preferences for the differentiated characteristics of online Retailers, and thus different degrees of willingness to pay premiums, which gives online Retailers pricing power. Structural equation modeling (SEM) is employed to test the hypothesized relati on ships between differentiation, customer loyalty, and pricing power. The statistical results of the empirical data indicate that some of the differentiation characteristics of online Retailers can cultivate their pricing power indirectly. Logistics quality followed by commodity assortment and transaction security produces profound effects on the buildup of pricing power with customer loyalty as an intermediary factor. Results further reveal that commodity quality is positively related to pricing power. This study expands the definition of differentiation by combining corporate strategic positioning with commodity pricing. Implications for practice and di recti ons for future research are provided.

关键词： Online Retailer Differentiation Pricing power Customer loyalty Logistics quality Commodity assortment Transaction security

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E-Commerce Pricing Strategies under Costs Structures Different with Traditional Retailers

E-Commerce Pricing Strategies under Costs Structures Differe...

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基于互联网的商业管理学术会议

作者： Yang Huang1 Ya Zhou2 Keqiang Li3 123 School of Management Beijing Normal University China 100875

With the rapid development of internet,e-commerce has experienced great progress during the last decades.It has been proved that e-commerce is different with traditional Retailers in both its sale channels and cost structure.Faced with the same demand,there exists competition between e-commerce and traditional commerce.The main concern of this thesis is to show how the completion influences the price strategies.It is found by a two-stage game model that the share of the population with internet access has influence on the competition behavior,which conforms to the reality.

关键词： electronic commerce Retailer costs pricing strategy game theory

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零售物流模式形成机理研究

物流管理

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物流管理 2011年第1期 75-85页

作者：李飞

基于学者们已有的研究成果，本文提出零售企业选择物流模式的决策主要包括主体决策、环节决策、信息流决策和配送方式决策，并分别对这几项决策的具体影响因素进行分析，发现：(1)受商品保质期要素影响大，同时受环境要素影响较小的零... 详细信息

基于学者们已有的研究成果，本文提出零售企业选择物流模式的决策主要包括主体决策、环节决策、信息流决策和配送方式决策，并分别对这几项决策的具体影响因素进行分析，发现：(1)受商品保质期要素影响大，同时受环境要素影响较小的零售企业更倾向于选择自建物流中心配送的物流模式；(2)受到商品重量要素影响大的零售企业更宜于选择供应商→顾客的物流模式；(3)受到企业对物流控制的要求影响更大的零售企业往往不会选择信函作为物流系统的主要信息传播工具；(4)受到环境要素影响较大的零售企业往往不会选择定时配送的物流模式等有价值的结论。

关键词：零售物流模式形成机理 Retailer logistic mode forming mechanism

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A game of profit division by slotting fees in supply chain

A game of profit division by slotting fees in supply chain

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2010 2nd IEEE International Conference on Advanced Management Science（IEEE ICAMS 2010）

作者： Yangpingyu School of Management Shanghai University SHU Shanghai China Lijunyang School of Economics Shanghai University SHU Shanghai China

In addition to selling through the traditional supply chain of manufacturer and Retailer,this paper discusses that manufacturer sales its product through both high-end Retailer and low-end Retailer.This paper use a Stackelberg game to explain the role of manufacturer’s paying slotting allowance to the high-end Retailers.Based on the analysis of this case,this paper finds the results that paying slotting allowance to the high-end Retailers is manufacturer’s marketing strategies for increasing its profits.And manufacturer is not intended to profit from the high-end market,but to advertise its products and give a guiding role of price.

关键词： game slotting fees supply chain manufacturer Retailer

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零售店铺环境对消费者惠顾行为的作用机理研究

市场营销（理论版）

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市场营销（理论版） 2008年第6期 56-63页

作者：汪旭晖

通过构建零售店铺环境对消费者惠顾行为作用机理的理论模型，可以看出店铺环境维度影响着消费者对店铺选择标准的感知，这些标准包括人员服务质量、购物体验成本和商品价值等，而消费者对店铺选择标准的感知又会影响消费者的店铺惠顾意... 详细信息

通过构建零售店铺环境对消费者惠顾行为作用机理的理论模型，可以看出店铺环境维度影响着消费者对店铺选择标准的感知，这些标准包括人员服务质量、购物体验成本和商品价值等，而消费者对店铺选择标准的感知又会影响消费者的店铺惠顾意向。零售企业通过对店铺环境中设计因子、社会性因子以及氛围因子的全面优化创新，可以激发消费者的购买欲望，创造独特的竞争优势。

关键词：店铺环境零售商消费者惠顾意向　　store environment Retailer consumer patronage intention

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Licensed Pharmacists in Pharmaceutical Retail Enterprises in China: Problems and Countermeasures

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Asian Journal of Social Pharmacy 2019年第3期14卷 135-143页

作者： Wang Shuling De Xianhui An Lianyu Shi Ping School of Business Administration Shenyang Pharmaceutical University Shenyang 110016 China

Objective To analyze the status and problems of licensed pharmacists in pharmaceutical retail enterprises in China, and to put forward suggestions for improving licensed pharmacists’ abilities. Methods Literature review and questionnaire survey were used to analyze the basic status of licensed pharmacists in pharmaceutical retail enterprises and fishbone diagram was used to find out the problems. Results and Conclusion Pharmaceutical retail enterprises have the following problems when they employ pharmacists, such as lack of assessment system, too general incentive policies. The causes of problems lie in four aspects, including system, environment, pharmacy and pharmacists. As to the above problems, the government should make policies to encourage and regulate enterprises to explore remote prescription service through Internet. Furthermore, pharmaceutical retail enterprises can take the advantage of Internet to develop a comprehensive performance appraisal system for licensed pharmacists. The assessment information platform will reflect the true level of pharmacists and enhance their professional value.

关键词： pharmaceutical Retailer licensed pharmacist performance fishbone diagram

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