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The influencing mechanism of pro-environmental behaviors in the private domain on those in the public domain

Chinese Journal of Population,Resources and Environment 2023年第4期21卷 212-218页

作者： Jianguo Wang Yanyan Kong School of Management Zhejiang University of Finance and EconomicsHangzhou310018China China Research Institute of Regulation and public Policy Hangzhou310018China School of Information Science and Engineering Zhejiang Sci-Tech UniversityHangzhou310018China

From the perspective of regulatory focus theory,the influencing mechanism of pro-environmental behaviors(pebs)in the private domain on behaviors in the public domain were analyzed by revealing the mediating ef‐fect of the status quo maintenance and the moderating effect of the prevention focus *** study re‐sults show that pebs in the private domain significantly promote individuals’pebs in the public *** status quo maintenance partially mediates the relationship between pebs in the private and public ***,individuals with a high-level prevention focus orientation strengthen the relationship between the pebs in the private domain and the status quo maintenance,and that of the pebs in the public ***‐fore,individuals with a high-level prevention focus will more likely engage in subsequent pebs in the public domain after their initial pebs in the private domain due to their increased status quo maintenance *** and practitioners should pay attention to the prevention-repetition effect and use the pebs in the private domain to promote those in the public domain.

关键词： Regulatory focus theory Pro-environmental behaviors pebs in the private domain pebs in the public domain Status quo maintenance

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