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Research on the Selection of Supply Chain marketing models Based on E-commerce Service Levels

Proceedings of Business and Economic Studies 2021年第4期4卷 197-207页

作者： Weijia Ding Liyun Wu School of Energy Science and Engineering Henan Polytechnic University Jiaozuo 454000China

Based on the game theory,the service sensitivity coefficient is introduced to construct four marketing game models,which include a single flagship store,a single self-operated store,a direct sales-flagship store,and a direct sales-self-operated store,in combination with numerical analysis methods to analyze manufacturers and e-commerce platforms in different *** study found that the service levels affected the profit of each entity in the supply *** service levels of self-operated stores were higher than those of the flagship stores,and the opening of direct sales channels had a stimulating effect on the service levels of e-commerce platforms to a certain *** consideration of the service levels and the ability to build direct sales channels,the direct sales-flagship store marketing model is the best choice for manufacturers whereas e-commerce platforms are more inclined to open self-operated ***,the opening of manufacturers'direct sales channels is not necessarily beneficial to e-commerce platforms.

关键词： E-commerce marketing mode Service level Game theory

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Research on mode and Tendency of Web2.0-based Online Advertising

Research on Mode and Tendency of Web2.0-based Online Adverti...

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2011 International Conference on Computer Science and Information Technology(ICCSIT 2011)

作者： Fu Dan Liao Bingyi School of Humanities Huazhong University of Science and Technology School of Journalism and Communication Wuhan University

ISBN: (纸本)9781612848334

This paper focuses on the differences of marketing environment in the context of new network technology, and the changes of online advertising marketing mode under the different marketing environment. The authors propose the trends of online advertising in the age of Web2.0, which are the accurate marketing, viral marketing, word of mouth marketing in the internet community and database marketing of online advertising.

关键词： Web2.0 Online advertising Advertising marketing mode E-business

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