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PRELIMINARY ANALYSIS OF THE VARIATIONS OF SURFACE OZONE AND NITRIC OXIDES IN lin'AN

Acta meteorologica Sinica 1993年第3期7卷 287-294页

作者：周秀骥罗超丁国安汤洁刘奇俊 Chinese Academy of Meteorological Sciences Beijing 100081

The observational results in lin'an show the elevated average concentrations of surface ozone and Nitric Oxides (NO_x)in the rural area in the eastern mid-latitudes of *** mechanism of its variations was explained by the theo- retical *** the case of breeze,the photochemical reactions controlled by solar radiation is the determined factors affecting the variations of the surface O_3 and NO_x.A study of the correlation between NO_x and SO_2 demonstrates that the biomass burning is an important local emission source of NO_x.

关键词： ozone Nitric Oxides(NO?) lin’an

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Analysis on the Regional Brand Operation Mode for Carya Cathayensis——A Case Study of lin'an in Zhejiang

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Asian Agricultural Research 2013年第11期5卷 28-32,37页

作者： Xiaoling TU Yueli ZHANG School of Economics & Management Zhejiang A&F University

lin'an City has a long history of growing,processing and selling Carya Cathayensis,a traditional special local product for which the city is well *** recent years,lin'an Carya Cathayensis gives full play to the industry cluster advantages and gains the reputation of"regional name brand of Zhejiang".However,it faces the predicament of regional brand operation,so industry transformation and upgrading as well as intensive farming for this brand are inevitable and *** paper analyzes the current regional brand operation mode of Carya Cathayensis in lin'an to find out that the growth of this brand is constrained by messy business entities,weak brand protection effect,significant lemon market effect,insufficient industry association efforts and wanting brand culture construction,thus it puts forward the conception of a business alliance based regional brand operation mode for the Carya Cathayensis in lin'*** results of this study shall provide theoretical guidance and empirical basis for the marketing practice of the regional brand of Carya Cathayensis in lin'an.

关键词： Carya Cathayensis of lin’an Regional brand Operati

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Means-End Chain Based Brand Positioning Strategy for lin'an Carya Cathayensis Sarg

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Asian Agricultural Research 2014年第10期6卷 53-56,60页

作者： lingyan GAO Yueli ZHANG College of Economics and Management Zhejiang A&F University

Based on the theory of Means-End Chain,this paper surveyed value cognition structure of 36 member consumers through the laddering interview. According to the survey,it made an in-depth analysis on brand positioning strategy for lin'an Carya Cathayensis Sarg,and obtained the existing brand operating model. It is hoped to explore effective strategy of brand positioning for agricultural product enterprises in Zhejiang Province,and accordingly lift core competitiveness of agricultural products of Zhejiang Province.

关键词： lin’an Carya Cathayensis Sarg Means-End Chain Agri

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