检索结果-南通市图书馆

genre Analysis of English Abstracts in petroleum Articles

在线全文

学校读者我要写书评

暂无评论

海外英语 2010年第6X期 139-140,142页

作者：孙萍陕西延长石油(集团)有限责任公司研究院陕西西安710075

Abstract:This article endeavors to investigate the difference and similarities between English abstracts in the field of petroleum written by native academicians and Chinese scholars by means of *** is researched from two aspects:macro-genre structure and micro-linguistic features based on corpus study in order to find out the reason why some articles are good enough to be employed in the international research organization such as EI or SCI,and propose constructive instructions for informative abstract writing.

关键词： genre analysis abstract macro-genre structure micro-linguistic features

genre Analysis on Introduction of English Major Masters' Graduation Thesis

在线全文

学校读者我要写书评

暂无评论

海外英语 2014年第1X期 80-82页

作者：柴晶张俊梅北京工业大学北京100124

The introduction of the academic paper, as a type of discourse, are not only an indispensable part of the thesis, but also a kind of social behavior with communicative purpose. The introductions are the essence of academic papers, so it is particularly important for postgraduates to write English introduction. Therefore, the introduction of academic writing, as a genre, has been widely studied for many years. This study analyzes a 50-research-article corpus of English introductions chosen at random with theories relating to genre and genre analysis. These research articles from masters' graduation thesis in the field of applied linguistics(Research Article, i.e. for RA) are analyzed from macro-level and micro-level. And this study is to explore English postgraduates how to choose genre structure, language forms and the communicative purpose that the introductions should achieve. The result shows that some English introductions of the masters' graduation thesis differ from the international general pattern in frequency and quantity of moves, due to the influence of the context. To some extent, this study is significant in teaching academic paper writing.

关键词： Academic thesis introduction genre analysis move s

genre Analysis of Analytical Business Reports

在线全文

学校读者我要写书评

暂无评论

海外英语 2020年第7期 249-251页

作者：李妮安徽外国语学院

Based on the theory of genre analysis, with the employment of Swales CARS Model and Bhatia's seven-step genre analysis method this article manages to probe into the macro-structure and micro linguistic features of 6 analytical business reports (here"analytical business reports"is a narrow term and just refer to the excellent outcomes of BEC higher writing part 1). Re?ferring to the communicative purpose of this kind of discourse, the author works out the moves of such discourse and analyzes its lexical features, hoping that this research will give helps to those who are not doing well in BEC Higher Writing Part 1.

关键词： genre analysis moves analytical business reports BEC Higher Writing Part 1

genre and culture teaching in Advanced English

在线全文

学校读者我要写书评

暂无评论

Sino-US English Teaching 2007年第7期4卷 14-16页

作者： WANG Li REN Su-zhen Foreign Languages School Qingdao University of Science and Technology Qingdao 266061 China

This paper presents the basic principles of the interactive approach in reading, which is further adopted in Advanced English teaching. From the analysis, the paper concludes that it is necessary for teachers to insti... 详细信息

关键词： interactive approach culture genre Advanced English teaching

genre Analysis of Online Company Profiles from Sporting Goods Brands

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

海外英语 2015年第7期 207-210页

作者：汪斐 Shangluo University

With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or *** company profile,as a specific genre,has the dis-tinct features and functions in commercial *** study aims to do linguistic study of the constitution and the role of thesecompany profiles about sporting goods for communication on the *** realize it,six company profiles have been selectedfrom the official websites of each sports *** genre analysis of these samples is conducted from the perspective ofHasan’s Contextual Configuration(CC)and Generic Structure Potential(GSP).This thesis attempts to give the suggestions on howto compose a company profile for readers and sporting companies and the reference for the related researches in the future.

关键词： online company profile sporting goods genre analysis Contextual Configuration Generic Structure Potential(GSP)

A Contrastive genre Analysis of Chinese and American University Admission Brochures

在线全文

学校读者我要写书评

暂无评论

海外英语 2015年第17期 239-246页

作者：占小海许云柯华中科技大学外国语学院广东省深圳市华润万家有限公司Ole’业务单元

This study mainly uses the move and step analysis to conduct a contrastive genre analysis on the selected 20 Chinese ad-mission brochures(CABs) and 20 American admission brochures(AABs).Differences in moves,move sequences and step arrange-ments have revealed themselves in this ***,Chinese university admission brochures cast more focus on basic infor-mation about the university,the application procedure and admission criteria,while American universities,besides offering such in-formation,also emphasize the promotional function of the admission *** use appealing and creative moves to commer-cially‘sell'advantages of the university to the potential ***,based on Kress & van Leeuwen's visual grammarsymbolic meaning,images and colors in admission brochures are also explored and analyzed as *** one thing,after count-ing the frequency of the four categories of images,namely portrait,campus scenery,campus life pictures and graphs,it is foundthat,compared with CABs,AABs have a highly more obvious tendency in using *** images are used as an effective tool toincrease the sense of credibility,identity-recognition,attract reader's attention,and help understanding,making the facts and in-formation more *** another thing,the main colors used in the brochures are yet another noticeable *** inAmerican brochures,universities tend to use their‘traditional colors' in the brochure to achieve a sense of *** Chi-nese brochures also follow this promotional strategy,yet a large percentage of them do not use any recognizable colors other thanthe printed black and *** on these differences,suggestions are put forward from perspectives including choice of movesand steps to improve the quality of CABs,hopefully raising their acceptance in the international level.

关键词： Admission brochures genre analysis Move/Step analy

在线全文

学校读者我要写书评

暂无评论

Understanding genre

浙江外国语学院学报 2018年第2期 14-27页

作者： Sune Auken Faculty of Humanities University of CopenhagenCopenhagen DK-2300Denmark

This article serves as an introduction to the state-of-the-art in contemporary genre research. It aims to mediate between genre research and scholars working with genre in other disciplines by laying out six basic tenets of genre research. The article thus describes 1) how genres are almost omnipresent in culture; 2) how they unite regulation and innovation; 3) how they combine to form larger patterns including other genres; 4) how genres are connected in time; 5) how interpretation through genre is tacit and rarely understood as generic interpretation; and finally 6) how our perception of genres tends to naturalize them, thus leading to the question whether teaching genre is a conservative measure whereby the teacher, knowingly or unknowingly, naturalizes existing ideologies and power structures to the students. Drawing on these insights, the second, and shorter, part of the article exemplifies the role of genre in a concrete social exchange between the author and the West Copenhagen police department. It shows how the participants in the exchange draw on extensive genre competencies without having to reflect upon them. The article closes by presenting some of the consequential and widereaching perspectives involved in genre research.

关键词： genre rhetoric cognition ideology communication

Evaluating genre-based teaching approach in writing class with Beaugrande and Dressler＇s theories on text linguistics

在线全文

学校读者我要写书评

暂无评论

Sino-US English Teaching 2009年第11期6卷 19-22页

作者： GUO Tie-mei Foreign Languages School Dalian Polytechnic University Liaoning 116034 China

Based on the theories on the text linguistics proposed by Beaugrande and Dressier, the paper points out that though we recognize the merits that genre-based approach deserves, it is unwise to take genre analysis as the central activity in ESL writing class. Instead, we should not give learners fish to eat, but to teach them how to fish.

关键词： genre teaching writing Beaugrande & Dressler

A Comparative genre Analysis of Chinese and American Hotel Introductions

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Sino-US English Teaching 2019年第8期18卷 346-353页

作者： HU Xuefeng Beijing International Studies University BeijingChina

With the fast development of China’s travel industry,the publicity campaign of the hotels has become a frequently discussed *** English introductions of Chinese hotels are usually the direct translation of the Chinese version ignoring the differences in the interior cognition of language and the exterior social and cultural *** of course will weaken the effect of our publicity *** purpose of this study is to identify the communicative purposes and generic structures of Chinese and English hotel introductions(CHIs/EHIs)through analysis of collected samples in order to find the similarities and differences of them and explore the underlying social cultural reasons in order to provide some meaningful suggestions for those involved in the job of composing or translating hotel introductions in China.

关键词： hotel introduction genre analysis move structure comparative study