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Food-delivery behavior under crowd sourcing mobility services

Journal of Traffic and Transportation Engineering(English Edition) 2022年第4期9卷 676-691页

作者： Jianqiang Fan Xiaoxia Yao Luhao Zhou Jacob Wood Chao Wang School of Economics and Management Chang'an UniversityXi'an 710064China The Youth Innovation Team of Shaanxi Universities Chang’an UniversityXi’an 710064China Department of Business James Cook University SingaporeSingapore 387380Singapore

The rapid development of the online food-delivery industry,has led to not only increases in the number of the crowd-sourced shared food-delivery service drivers on our roads,but also growing urban traffic safety management *** study investigates the decision-making behaviors that exist between delivery drivers,their food-delivery platform and their potential impact on traffic *** the evolutionary game theory,stakeholder decision-making behaviors involving traffic safety within the food-delivery industry were *** our analysis,several behavioral influencers were identified,including penalties for traffic violations,the opportunity cost of delivery drivers complying with traffic rules,the costs associated with risk and strict management approaches,reputation incentives,costs related to the delivery platform being punished,the probability of compliance with traffic rules,and the probability of adopting a strict management approach by the delivery *** study demonstrates that stabilization strategies used by the food service industry differ when the types of government control measures also *** the government takes a more aggressive approach to regulation and control,compliance with the traffic rules and the adoption of strict enforcement measures by management are the only evolutionary stability strategies available to food-delivery *** part of a strict management strategy,appropriate compensation or incentive measures should be provided by the distribution ***,the fines given for traffic violations should be increased to create a safer road environment that has fewer traffic accidents involving food-delivery drivers.

关键词： crowd sourcing mobility services Shared food-delivery Evolutionary game Behavior analysis Traffic safety

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