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The NOTHING ELSE Brand: A Case Study

Food and Nutrition Sciences 2015年第3期6卷 332-338页

作者： Dave Brown Bruce Donaldson Andrew Parsons Deborah Macrae John Kelleher Mary Yan Elaine Rush School of Communications (Advertising Creativity) Auckland University of Technology Auckland New Zealand School of Sport and Recreation (Nutrition) Auckland University of Technology Auckland New Zealand Department of Retailing Auckland University of Technology Auckland New Zealand Culinary Arts Department School of Hospitality and Tourism Auckland University of Technology Auckland New Zealand

The NOTHING ELSE food label, created at the Auckland University of Technology, lists the eight or less easily recognized ingredients on the front-of-pack within a circular band. This report describes the evolution of the label into a stand-alone brand for products including nuts, dried fruit, biscuits and water sold in four cafes at the university. In partnership with an established food manufacturer a NOTHING ELSE healthier snackbar was developed and sold through the university fitness centres with sales being tracked electronically by time, day and quantity. consumers/purchasers of this NOTHING ELSE bar were asked why they bought the bar and when they would eat it as well as if they would buy the bar again and why/why not. Two thirds of the 43 respondents said that they would buy the bar again. Three key reasons for repurchase were identified: taste (n = 12), “healthy” (n = 11) and “natural ingredients” (n = 10). Positive comments about the ingredients included: no additives or preservative, the low/no added sugar, and the presence of fibre demonstrating that this unique brand concept was meeting a consumer need for transparent product information. The next steps are commercial production of the snackbar and market expansion within the university.

关键词： consumer-driven Product Development Food Labelling Nutrition Ingredients Brand Transparency

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A Multi-case Study of Community Supported Agriculture (CSA) Operation Model in Beijing

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Journal of Landscape Research 2021年第4期13卷 89-93,99页

作者： CHEN Yingying School of Urban Planning and Design Peking UniversityShenzhenGuangdong 518055China

As one of the ways to localize foods,community supported agriculture can strengthen food safety and should be reasonably guided and *** on the analysis of the spatial layout of the community supported agriculture organizations in Beijing,this paper described the development framework and course of community supported agriculture in *** 3 differentiated cases with the consumer's participation in community supported agriculture and the trust mechanism,it was found that the drive type has a very significant impact on the characteristics of these organizations.

关键词： Community Supported Agriculture Operation Model consumer participation Trust mechanism consumer-driven Producer-driven

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转型经济中的流通与流通经济学的转型

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贸易经济 2009年第12期 13-18页

作者：石明明张小军

世界产业发展形式正在进行着由“生产驱动型”向“消费驱动型”转换的深刻变革，流通过程处于价值创造与信息传递的核心，与此同时，中国长期赶超战略导致了流通产业与生产和消费体系不匹配，随着产业结构升级与经济战略转型，“流通重... 详细信息

世界产业发展形式正在进行着由“生产驱动型”向“消费驱动型”转换的深刻变革，流通过程处于价值创造与信息传递的核心，与此同时，中国长期赶超战略导致了流通产业与生产和消费体系不匹配，随着产业结构升级与经济战略转型，“流通重要”也日益成为一个关键命题。因此，传统流通经济学需要从更宏大的视角上吸收新产业组织理论、新经济地理学、新制度经济学等成果，开拓流通机制设计、业态动态演化建模、商业规制评价、市场分层等新理论和新思路，实现研究范式硬核与保护带的关键转换。

关键词：转型经济流通经济消费驱动范式转换 transition economy distribution system consumer-driven paradigm shift

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