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第十二届工业工程和工程管理国际会议

作者： GUAN Jiancheng School of Management Beijing University of Aeronautics and Astronautics Beijing 100083 China Research Center for Technological Innovation Tsinghua University Beijing 100084 China

＜正＞The purpose of this research is to explore the relationship between marketing capability and innovative performance as well as product competitiveness at firms’level, particularly focused on the linkage between marketing and product innovation. Empirical data were acquired through a recent study of innovative firms from Beijing, China. Different statistic instruments are employed to identify the relationship between marketing capability and innovative performance among these firms. The findings reveal that most components of which marketing capability consists play a vital role in enhancing the firms’product innovative performance and product competitiveness. chinese manufacturers are increasingly aware of the importance of marketing capability for the survival and development of the manufacturing firms. Having strong marketing capability could significantly improve their innovative performance in these chinese firms. The empirical evidences confirm that the marketing capability is indeed an important inherent ability basis,on which enterprise can acquire its competitive advantage.

关键词： Product Innovation Marketing Capability chinese manufacturing firms

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LINKING PRODUCT INNOVATION AND MARKETING:EMPIRICAL STUDY OF chinese manufacturing firms

LINKING PRODUCT INNOVATION AND MARKETING:EMPIRICAL STUDY OF ...

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2005年中国机械工程学会年会

作者： GUANJiancheng (School of Management, Beijing University of Aeronautics and Astronautics, Beijing, 100083, China Research Center for Technological Innovation, Tsinghua University, Beijing, 100084, China)

＜正＞The purpose of this research is to explore the relationship between marketing capability and innovative performance as well as product competitiveness at firms’ level, particularly focuses on the linkage between marketing and product innovation. Empirical data are acquired through a recent study of innovative firms from Beijing, China. Different statistic instruments are employed to identify the relationship between marketing capability and innovative performance among these firms. The findings reveal that most components of which marketing capability consists play a vital role in enhancing the firms’ product innovative performance and product competitiveness. chinese manufacturers are increasingly aware of the importance of marketing capability for the survival and development of the manufacturing firms. Having strong marketing capability could significantly improve their innovative performance in these chinese firms. The empirical evidences confirm that the marketing capability is indeed an important inherent ability basis, on which enterprise can acquire its competitive advantage.

关键词： product innovation marketing capability chinese manufacturing firms

来源： cnki会议评论

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Determinants of Intangible Investment and Its Impacts on firms＇ Productivity： Evidence from chinese Private manufacturing firms

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China & World Economy 2018年第6期26卷 1-26页

作者： Shenglang Yang Yixiao Zhou Ligang Song Crawford School of Public Policy Australian National University Australia School of Economics and Finance Curtin University Australia

Using data from the 2012 China Enterprise Survey conducted by the World Bank, this study examines the determinants of intangible investment by private manufacturing firms and its impacts on firms ＇productivity in China, thus shedding light on the recent development of intangibles in one of the largest emerging economies in the world. Higher human capital, larger firm size and better institutional quality are found to increase the propensity and the amount of intangible investment, yet fiercer market competition generally decreases both the propensity and the amount invested in intangibles. We provide evidence that the disaggregated components of intangibles are positively correlated with firm productivity and there is complementarity between software and organization investment. Implications for policies to enhance investment in intangibles are identified from the empirical results.

关键词： chinese manufacturing firms firm-level data firm productivity intangible investment

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