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Explore Regional characteristics and design to Enhance New Elements of Brand Packaging--Taking Moutai as an Example

Journal of Sustainable Business and Economics 2024年第2期7卷 62-68页

作者： Zongshe Kang Dahlan Bin Abdul Ghani Faculty Of Creative Industries City University MalaysiaTaman KemacahayaBatu 943200 CherasSelangorMalaysia

Taking ethnic minority culture as the starting point,this paper explores the possibility of artistic expression of elements in different regions,and explores how regional brands can combine regional culture to create market effects and public *** field research,literature research,and market case comparison,the aesthetic symbols of different cultural and artistic forms of the Dong ethnic group are refined and expressed,and their application in the development of local brand design is *** expression elements such as patterns,colors,and materials are extracted from the architectural culture,ethnic art,and daily food customs of the Dong ethnic group,and used in the design of regional wine products,deeply connecting regional culture and regional *** the design,we should pay attention to national characteristics and brand effects,and carry out the design from a multi-dimensional design perspective,which will help to enhance brand competitiveness and achieve a win-win situation under the long-term goal of promoting national self-confidence and inheriting the essence of national culture.

关键词： Moutai liquor Dongsu brand characteristic design Competitiveness enhancement

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Study about anti-request design of transmission mechanism in job device of colliery sump cleaner

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Journal of Coal Science & Engineering(China) 2001年第2期7卷 73-77页

作者：宋德玉王汉军步秀军 Dept.of Mechanical Engineering Hebei Architectural Science and Techno logy CollegeHandan 056038China

The paper takes reversal hexagon connecting bar mechanism which uses in colliery sump cleaner as research object, takes main performance of reversal hexagon connecting bar in loader as target and uses the idea of anti request project and modern design, raises a new method of engineering design. It has proved that the method is feasibility and correct by practice.

关键词： anti request design transmission mechanism characteristic design

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