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The Impact of celebrity Endorsement on the Youth of Pakistan

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The Impact of Celebrity Endorsement on the Youth of Pakistan

Tourists’ Perception of celebrity Memorial Hall Under Red Tourism Back-ground:A Case Study of Wu Lanfu Memorial Hall

2011 International Conference on Business and Economics Research（ICBER 2011）

作者： Usman Ghani Tatara Kakakhel Institute of Management Sciences Peshawar（Pakistan）

The use of celebrity endorsement has become an ever-present feature in modern *** like movie actors,television stars,and famous athletes are widely used in television advertisements to influence consumers’brand choice *** try to establish a link between their brands and a desirable image or lifestyle of a *** other parts of the world,celebrity endorsements have become a commonly used technique of promotion in *** study attempted to examine the perceptions of youth towards the use of celebrities in advertisements in Pakistan to get an insight about its *** was collected through a questionnaire from 150 students residing in Peshawar and *** show that celebrity endorsement has the potential of being noticed and liked by the viewers but it does not influence the purchase *** purchase decision has been found to be influenced by other factors like quality and price of the product.

关键词： celebrity Endorsement Pakistan Advertising Creativity

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Journal of Landscape Research 2019年第4期11卷 93-97,101页

作者： HAN Dong LI Meng HAO Xiaoyuan HAN Li College of History and Tourism Culture Inner Mongolia University Huhhot Inner Mongolia 010070 China Foreign Languages College Inner Mongolia University Huhhot Inner Mongolia 010070 China

Wu Lanfu Memorial Hall is taken as research object. By combining web text analysis with questionnaire research, comprehensive analysis of tourist experience information (thematic background, scenic area services and hardware infrastructure) of research object is conducted under red tourism perspective. Via further correlation analysis, the dimensions that influence visitors’perception and experience of celebrity memorial hall are found, which attempts to contribute to the more comprehensive promotion of the tourism experience of red tourist attractions. Research results are as below. First, visitors are generally satisfied with the overall perception of celebrity memorial hall, and celebrity memorial hall occupies an indispensable position in the red tourism system. Second, visitors’ potential perception of memorial hall is quite different from their actual perception, and the quality of scenic spots does not match its potential perception. Third, celebrity effect plays a prominent role in red tourism attractions. Fourth, celebrity memorial hall play an important role in the inheritance and dissemination of red culture. Corresponding improvement suggestions are put forward in this paper based on above conclusions, and it aims to provide the reference for the development of red tourism and the spread of red culture in ethnic regions.

关键词： Red tourism celebrity memorial hall Tourists' perception Wu Lanfu Memorial Hall

Impact of Consumer Characteristics on Perceptual celebrity/product Match-up Evaluation

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Impact of Consumer Characteristics on Perceptual Celebrity/p...

Study on the Expression of Historic celebrity Theme Landscapes:A Case Study of Wangxian Park in Yongchuan,China

第三届教学管理与课程建设学术会议

作者： Lei Zhang 1 , Qiuqin Wu 2 , Luping Zhang 2 , Jiali Xiong 2 1 School of Economics and Management,University of Electronic Science and Technology of China,610054 Chendu, China 2 School of Business, Sichuan Normal University,610101 Chendu, China

The previous studies have demonstrated the effect of celebrity/product match-up on endorsement effectiveness, but how consumers perceive the match-up effect is still unknown. Based on several classic theories, this article proposed that some consumer characteristics would impact consumer’s perception of celebrity/product match-up and endorsement effectiveness. In contrast with analytic thinkers and male consumer, holistic thinkers and female consumer would perceive higher degree of match-up between celebrity and product, and then give more favorable ratings on attitude toward brand and purchasing intention.

关键词： celebrity endorsement effectiveness match-up hypothesis consumer characteristic

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Journal of Landscape Research 2012年第7期4卷 35-38页

作者： DONG Lili(Department of Architecture,College of Civil Engineering,Chongqing Jiaotong University,Chongqing 400074,China)

Against the background of rapid economic development of cities in China,high-grade and diversified construction of spiritual civilization,development conditions of urban theme park were *** was proposed that exploring cultural differences of cities and diversity of landscape taste are important factors for constructing characteristic urban theme *** celebrities are spiritual connotations of the local areas because of their special regional backgrounds,so the construction of urban theme park is to explore achievements and stories of local historical celebrities,and demonstrate these achievements and stories in *** is a new approach for breaking through the standard image of urban parks,creating a leisure space with regional characteristics,and building a park that can reflect continuity of time and strike a chord in the heart of *** this sense,historic celebrities are excellent materials and standing points for designing urban ***,positive spiritual pursuits are integrated in designing spaces for cultivating tourists' temperament,providing a vivid educational mode of cultivating quality of the *** attempt is to offer an innovative approach to the construction of urban theme park.

关键词： Historical celebrity Landscaping Modern expression

Name-Face Association in Web Videos: A Large-Scale Dataset,Baselines, and Open Issues

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Journal of Computer Science & Technology 2014年第5期29卷 785-798页

作者：陈智能杨宗桦张炜曹娟姜育刚 Institute of Automation Chinese Academy of Sciences Department of Computer Science City University of Hong Kong Institute of Computing Technology Chinese Academy of Sciences School of Computer Science Fudan University

Associating faces appearing in Web videos with names presented in the surrounding context is an important task in many applications. However, the problem is not well investigated particularly under large-scale realistic scenario,mainly due to the scarcity of dataset constructed in such circumstance. In this paper, we introduce a Web video dataset of celebrities, named WebV-Cele, for name-face association. The dataset consists of 75 073 Internet videos of over 4 000 hours,covering 2 427 celebrities and 649 001 faces. This is, to our knowledge, the most comprehensive dataset for this *** describe the details of dataset construction, discuss several interesting findings by analyzing this dataset like celebrity community discovery, and provide experimental results of name-face association using five existing techniques. We also outline important and challenging research problems that could be investigated in the future.

关键词： Web video celebrity name-face association dataset construction community analysis

Celebrities Acting up: A Speech Act Analysis in Tweets of Famous People

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Social Networking 2016年第1期5卷 1-10页

作者： David Nemer School of Information Science University of Kentucky Lexington KY USA

Twitter has become very popular among celebrities. It is the main platform used by them to publish press releases and, especially, to reach out to their fans. Given the pervasiveness of celebrities on the site, people with related interests may be especially likely to start using the service due to the perception of direct access to a famous person. As for the celebrities, it is a way of being close to the public and giving them an insight in to the life of a celebrity. Although most celebrity Twitter accounts are only used for promotion purposes, many celebrities use their personal accounts for the purpose of communicating with their fans, friends and other celebrities. These celebrities tweet personal photos and share their inner thoughts for various reasons and to different audiences. Thus in this study I ask: What are celebrity speech patterns on Twitter? Are they talking mostly to fans, and if not, who are they talking to? How are they talking to these different audiences? I address these questions by analyzing the tweets publicly available on four active celebrities’ Twitter timelines. The findings support that these celebrities indeed address different audiences on Twitter, including fans, friends, family and other celebrities. The findings further reveal that celebrities tend to communicate using different speech acts when talking to these different audiences. In light of this evidence, I attempt to highlight patterns that may be relevant with regards to the celebrities’ gender.

关键词： Speech Act Analysis Twitter celebrity Computer Mediated Communication

Shooting for Immortality

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Journal of Philosophy Study 2013年第4期3卷 263-281页

作者： Geoffrey Karabin Neumann University

Some people kill others as well as themselves in the hope of achieving fame. Even more, some people seek spectacular displays of carnage. This danger is the focus of my essay. I argue that the pursuit of fame is able to generate mass killings because of a hope for personal immortality underlying the pursuit. Primarily through the work of Miguel de Unamuno and Ernest Becker, I argue that the hope for immortality is a powerful yet amoral impulse that is able to generate a lethal pursuit of fame. I argue that linking fame to one＇s social immortalization exacerbates the conflict already present in the pursuit of fame as well as enables the fame seeker to reduce all others to a means. Following my theoretical analysis, I turn to the iconic shootings at Columbine High School. The shootings offer a practical exemplification of how the pursuit of social immortalization can generate mass carnage. I argue that understanding the tragedy of Columbine as predicated upon a hope for social immortalization offers a template for destruction that ought to be considered when examining other, and all too frequent, instances of mass violence.

关键词： fame celebrity Columbine Unamuno Becker Cowen school shootings