检索结果-南通市图书馆

Language and Semiotic Studies 2019年第3期5卷 48-77页

作者： Qian Wang Dan Zhang Northwestern Polytechnical University China Hainan University China

City branding brings immense benefits for mega-cities in gaining international prestige in an increasingly competitive global arena. City publicity films, as an effective method for promoting the city through online dissemination, can reach and influence a wider audience. However, the deployment of different semiotic resources in the branding discourse in city publicity films remains under-explored, and in particular, the role of cultural attributes in the construction of meaning in the discourse of city branding through linguistic and nonverbal modalities remains unknown. This paper, drawing on theories of Systemic Functional Grammar and Visual Grammar, examines the multimodal discourse of publicity films of Beijing and London in terms of representational and interactive meanings achieved through various semiotic resources. It is found that, in verbal and visual discourse, both films share similarities regarding enhancing persuasiveness via emotional branding but exhibit differences regarding how to achieve persuasiveness through different semiotic resources that co-construct meaning. The Beijing publicity film blends functional and emotional values while the London publicity film is prone to being more functional. In addition, possible reasons for the differences observed are discussed.

关键词： city branding city publicity films cultural attributes emotional branding multimodality

Dynamic Analysis on the Main Transmission Device of Wooden Ice Cream Sticks branding Machine

维普期刊数据库

同方期刊数据库评论

在线全文

学校读者我要写书评

暂无评论

Journal of Donghua University(English Edition) 2019年第3期36卷 234-238页

作者：刘文芝黄明君李卫国马智斌 College of Aviation Inner Mongolia University of TechnologyHohhot 010051China College of Mechanical Engineering Inner Mongolia University of TechnologyHohhot 010051China Engineering Training Center Inner Mongolia University of TechnologyHohhot 010051China

In order to reduce the labor intensity,improve the production efficiency and enhance the equipment stability and the branding accuracy of the pattern,we have completed a double-row high-efficiency wooden ice cream stick branding machine structural *** rigid-flexible coupling dynamics model is established and the movement and stress of the first-stage chain drive are calculated and *** comparison of the theoretical calculation results shows that the dynamic modeling and the structural design of the equipment are reasonable and the result of dynamic calculation also provides the basis of load data for dynamic strength calculation of structural components.

关键词： ice cream branding machine rigid-flexible coupling multi-body dynamics chain drive transmission

A copy is (not a simple) copy: Role of urban Iandmarks in branding Seoul as a global city

维普期刊数据库

同方期刊数据库评论

在线全文

学校读者我要写书评

暂无评论

Frontiers of Architectural Research 2019年第1期8卷 44-54页

作者： Jieheerah Yun School of Architecture Hongik University Seoul 04066 Republic of Korea

This paper examines the role of urban landmark design in Seoul, after the structural adjustment in the late 1990s, in branding Seoul's image as a global city. The topic of urban branding through the use of works of well-k nown architects has gen erated much debate, with many argui ng that this practice involves a mere culture of the copy, or a thin veneer for a neoliberal urban redevelopment agenda. The case study sites examined in this paper-Some Sevit (Floating Island), Dongdaemun Design Plaza, and Seoullo 7017-are examples of the "free-fonn'' architecture commissioned by the Seoul city government in the hope of generating a "Bilbao Effect," and thereby promoting tourism in the area. This paper argues that although con temporary urba n lan dmarks in Seoul have the pote ntial to become bra ndscapes, they do not all stop short at becoming mere copies or a temporary fad. Rather, the conditions under which each landmark is reproduced are deeply situated, and the gap between aspiration and reality brings in dif fere nt results.

关键词： Landmark Urban branding Seoul Globalization Architecture

The City Next Door;branding Alexandria, Egypt

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Journal of Tourism and Hospitality Management 2020年第6期8卷 225-234页

作者： Dina M.Weheba Mohamed A.Nassar Alexandria University AlexandriaEgypt

Destination branding is a process of branding a place,a product,or a city,to attract investment,people,and *** growing role,significance and importance of destination branding and image in tourism is being widely *** is a growing body of research in destination branding and specifically with relation to tourism products and brands around the world and how they can use certain elements(element mix)to develop a sense of identity to a *** has become very important in travel and tourism industry since it influences tourists’decisions to visit a place or a city and therefore it affects their level of *** main aim of destination branding is to create value and enable destination marketers to successfully use the unique characteristics and attributes associated with the city(e.g.,products,services,arts,technology,location,culture,etc.)to differentiate,position their destinations and sustain a competitive advantage over other tourism brands around the *** paper,using case-study methodology,aims to report on a wider project with the aim to develop“Alexandria—the city next door”brand to be available for tourists’choices when selecting a destination to visit.

关键词： destination branding branding destination image attributes Alexandria case study Egypt

An Analysis about branding of the “Third Emblem” within the ICRC Movement from Cultural Perspective

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

大众文艺 2009年第19期 4-4页

作者：韩松立华中农业大学外国语学院

The paper endeavors to explore how ICRC Movement,a nonprofit organization,meets the global challenges of implementing branding strategies in for-profit marketing when adopting the third emblem.

关键词： branding third emblem nonprofit organization

Destination branding by the Brand of Hotel

同方期刊数据库评论

在线全文

同方期刊数据库

学校读者我要写书评

暂无评论

Journal of Tourism and Hospitality Management 2020年第3期8卷 100-107页

作者： Elizabeth Abiola-Oke Redeemer’s University Osun SateNigeria

Most destinations around the world are alike in the services delivered to the ***,it is becoming difficult for tourists to differentiate one destination from the other due to the similarity of resources,activities,and other *** destination,just like any other product,requires a distinguishing factor and that is where branding comes into *** the aim of the study is to critically examine the impact of hotel brands on the branding of a destination.

关键词： destination branding

Palestinian Nation branding via Public Diplomacy

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

International Relations and Diplomacy 2019年第5期7卷 202-216页

作者： Dalal Iriqat Arab American University RamallahPalestine

The term“branding”is still contested when linked to nations;colleagues in Palestine would argue that the term“promotion”could be of a more positive impact;in fact,this paper will examine this issue as scholars automatically link“branding”to products,business,and *** is not easy to imagine the nation as a brand;a nation cannot re-make itself,like a company launching a new *** a nation is inspired by its national identity which started to evolve with the evolution of the nation states;it heavily relies on people’s attachment to a shared land,shared history,shared language,shared culture,religion,clothing,behaviours,values,attitudes,or positions in dealing with internal and external *** is crucial to distinguish the identity for a nation which is usually done through studying the elements depending on which a nation promotes itself using public *** diplomacy is a soft power’s key instrument which we cannot ignore;in soft power,the narrative and the reality have to reflect each other.A nation’s identity is partly inherited from history and partly a continuing construction;there are aspects of national reputation which can be altered,for better or worse,by choice of actions,words,and *** the inherited parts of national reputation are open to revision as time goes by,states have gun a long way in their nation branding and Palestine cannot remain *** paper aims to address the importance of Palestinian national branding and to further shed light on how this could be *** on examples of other successful countries―case studies,the paper shall introduce a number of elements that shape a national identity;those elements are expected to inspire scholars and policy-makers in determining what is worth promoting in Palestine that would lead to successful branding of Palestine as a *** branding for Portugal,Cristiano Ronaldo,the soccer player was determined to be a national brand;the Portuguese chose to brand t

关键词： Diplomacy Nation branding Public Diplomacy Palestine Soft Power National Identity Narrative

Towards a Holistic Place branding Model:A Conceptual Model Proposal

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Chinese Business Review 2018年第5期17卷 223-237页

作者： Mohamed Berrada Lumière University Lyon 2 LyonFrance Hassan 1st University SettatMorocco

This paper proposes a comprehensive and integrative model which will contribute to a successful place *** new model is proposed based on the analysis of 30 previous place branding models and enriched by the literature *** result of this work is the conceptual model that offers a more global perspective of place branding and consists of the following 11 interrelated elements:place,brand leadership,community stakeholders engagement,brand vision,brand architecture,brand identity,brand communications,brand image,brand experience,brand actions and brand evaluation,which must be incorporated into any place branding model as they prove to be relevant and play a strategic role in the branding *** are essential for place brand development and management,and represent key success factors of place *** research implications are to give researchers a guide for literature development,theory building,and future *** practical implications are to offer practitioners,professionals,local officials,and even governments a model that explains the place branding process to effectively create and manage a place *** previous models which take different perspectives on the branding process,this one is holistic as it encompasses(almost)all of *** new model highlights also new elements that do not appear in the previous ones.

关键词： pace branding conceptual holistic model branding process place brand development success factors

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

中国观众观影行为“新变”四论

A Review on Sustainable Product Design, Marketing Strategies and Conscious Consumption of Bamboo Lifestyle Products

影视艺术 2024年第1期

作者：李建强

近年来中国观众观影行为的变化可以归纳为：更加关注电影话题性；更加喜欢国产片；更加青睐科幻大片；更加看重电影的口碑和品牌。这些变化的背后，每一个都包孕深刻的社会、历史内容，是世界大势、中国特色、产业格局、市场发展综合作... 详细信息

近年来中国观众观影行为的变化可以归纳为：更加关注电影话题性；更加喜欢国产片；更加青睐科幻大片；更加看重电影的口碑和品牌。这些变化的背后，每一个都包孕深刻的社会、历史内容，是世界大势、中国特色、产业格局、市场发展综合作用的结果。“新变”只是一种相对的考量，它和历史行为传承无法完全分割，又为未来走向提供对应坐标，实际处在一个中间的位置上、一个持续变量的行程中。这也就意味着对观众观影行为的观测和研究是没有止境的。

关键词：观众观影行为话题性科幻大片口碑品牌 audience movie-viewing behaviors theme science fiction blockbusters movie public reputation branding

来源：人大复印报刊资料评论

在线全文

人大复印报刊资料

学校读者我要写书评

暂无评论

Intelligent Information Management 2023年第3期15卷 67-99页

作者： Prasad Neha Muthusamy Aravendan National Institute of Fashion Technology Chennai India Department of Leather Design National Institute of Fashion Technology Chennai India

Conscious consumption is a trend that is here to stay since consumers are becoming more aware of their purchasing decision and its impact on their health & environment. To sustain in the market on the move towards sustainability and meet the demands, companies need to re-examine their footprints and incorporate green practices in their products and organization. Using eco-friendly material & processes is one of the remedies to come up with this, and bamboo is one of the most versatile, green and renewable natural resources on planet earth. Traditionally bamboo has been exploited to a large extent but cutting-edge options available for bamboo are still limited and have a scope of indulging fully in the lifestyle of people in India. The global market size of bamboo was valued at UED 53.28 billion in 2020, and it is expected to grow at compound annual growth rate of 5.7% from 2022 to 2028. There is increasing demand for sustainable construction, and furniture and handicraft products also have considerable weightage. Manny brands and craft clusters of bamboo are realizing and promoting this green quotient of bamboo to the market to attract the eco-conscious audience and trying to cope up with the advancement of sustainability, like certifications of being a green organisation. Despite the exceptional qualities of bamboo, it is considered as a marginalized material due to low production rate, high competition with the non-eco-friendly or cheaper alternatives, aesthetics and marketing gaps. There is a gap between willingness to purchase and an actual purchase when it comes to the sustainable products and marketing plays a major role in conversions. The main purpose of the research is to study and understand the product, craft, design, production processes and marketing practices of bamboo lifestyle products and how conscious consumption patterns influence the bamboo products and the industry in relevance to the sustainability. Exploratory research method was applied with

关键词： Bamboo branding Conscious Consumption Home Furnishing Interior Design Lifestyle Products Marketing Product Design Sustainability