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Consideration of green intelligent steel processes and narrow window stability control technology on steel quality

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International Journal of Minerals,Metallurgy and Materials 2021年第8期28卷 1264-1273页

作者： Lu Lin Jia-qing Zeng Metallurgical Technology Institute Central Iron and Steel Research InstituteBeijing 100081China

In order to promote the intelligent transformation and upgrading of the steel industry, intelligent technology features based on the current situation and challenges of the steel industry are discussed in this paper. Based on both domestic and global research, functional analysis, reasonable positioning, and process optimization of each aspect of steel making are expounded. The current state of molten steel quality and implementation under narrow window control is analyzed. A method for maintaining stability in the narrow window control technology of steel quality is proposed, controlled by factors including composition, temperature, time, cleanliness, and consumption(raw material). Important guidance is provided for the future development of a green and intelligent steel manufacturing process.

关键词： steel manufacturing process steelmaking narrow window brand value green and intelligence process function

Valuation of debris flow mitigation measures in tourist towns:a case study on Hongchun gully in southwest China

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Journal of Mountain Science 2016年第10期13卷 1867-1879页

作者： CHEN Ming-li HU Gui-sheng CHEN Ning-sheng ZHAO Cun-yao ZHAO Song-jiang HAN Da-wei State Key Laboratory of Hydraulics and Mountain River Engineering Sichuan UniversityChengdu 610065China Key Lab of Mountain Hazards and Surface Processes Institute of Mountain Hazards and EnvironmentChinese Academy of SciencesChengdu 610041China Chengdu University of Technology Chengdu 610059China Sichuan Huadi Geological Engineering Company Chengdu 610081China Department of Civil Engineering University of BristolBristol BS81TRUnited Kingdom

The estimation of the value on the engineering project in tourist towns is usually very challenging and controversial. In this study, an attempt has been made to evaluate the economic value of the debris flow control engineering in tourist towns by integrating both welfare and disaster economics. The total value of debris flow prevention and control engineering in tourist towns(VDFE) includes investment cost(IC), disaster mitigation benefit(DMB), and loss of brand value(LBV). Here DMB is assessed by the cost-benefit method. The LBV is estimated by incorporating brand equity and costbenefit methods. The engineering for debris flow control in the Hongchun Gully of southwest China was built to protect Yingxiu tourist town and was assessed as an example. The IC for the engineering is180 million RMB, however, the VDFE reaches as high as 3401 million RMB, of which the LBV is 169 million RMB, and the input-output ratio is 1:18. Thus, the LBV cannot be neglected in case of VDFE estimation process. The more developed the tourism in one town or city is, the greater the LBV and the higher the VDFE are.

关键词： Tourist towns Economic value Debris flow Disaster mitigation benefit brand value brand equity Yingxiu town

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日本的品牌价值评价模型评介

市场营销（理论版） 2009年第2期 37-42页

作者：星亮

进入21世纪以来，日本国内掀起了第二次品牌评介热潮，开发了一些新的品牌价值评价模型，主要包括日本经济产业省模型、日本电通广告公司模型、伊藤—日经模型，以及博报堂模型。文章以上述模型为对象，对其进行介绍和评价。

关键词：日本品牌价值评价模型 Japan brand value evaluation model

Impact of Customer Satisfaction on brand Loyalty-an Empirical Analysis of Automobile Luxury and Security Products in Pakistan

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Impact of Customer Satisfaction on Brand Loyalty-an Empirica...

作者： Manzar Rehman 河北地质大学

学位级别：硕士

Background and Significance: The main aim of the study was to determine the impact of customer satisfaction on brand loyalty in case of safety luxury products in automobile industry of *** firms selected were Toyota Indus,Honda and *** study holds significance because it will help to know why customer satisfaction is important and how it helps brands to grow and become more customer ***,the findings can be applied on the automobile industry of Pakistan which has not worked or designed any particular strategies for increasing brand *** Content: The method adopted by researcher was quantitative.275 questionnaires were received from ***,regression,descriptive statistics,customer satisfaction index and brand value analysis was *** findings revealed that customer expectation,customer perceived quality and customer perceived value had strong relationship with brand *** satisfaction index revealed that despite being large firms of Pakistan,still they are not able to make loyal customers due to their poor quality,high prices and poor ***: It was investigated that the automobile sector has played an important role in the development of the country for generating the revenue,creation of employment,transfer of technology,and foreign *** is recommended that loyalty of the customers mainly relies over the effective strategy to develop the customer communication in the journey with the *** dealers should provide excellent customer experience as they can use CRM data which would allow the customers to know the needs of the customer service.

关键词： brand satisfaction customer loyalty customer expectations customer perceived quality brand value customer satisfaction

基于消费者视角的中国自主品牌价值指数模型及其应用研究

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市场营销（理论版） 2018年第12期 47-56页

作者：李桂华李园园李楠

本研究立足中国消费者的视角，运用文献分析、焦点座谈、深入访谈和关键事件分析等方法开发了消费者视角的中国自主品牌价值测评量表，并采用探索性因子分析和验证性因子分析的方法验证了量表具有良好的信度和效度。运用以上定性分析及... 详细信息

本研究立足中国消费者的视角，运用文献分析、焦点座谈、深入访谈和关键事件分析等方法开发了消费者视角的中国自主品牌价值测评量表，并采用探索性因子分析和验证性因子分析的方法验证了量表具有良好的信度和效度。运用以上定性分析及定量分析方法，确定了消费者视角品牌价值的6个构成维度并赋予了各指标的权重，以指数的形式反应了消费者视角的中国企业品牌价值的高低，最后以两个行业6家公司为例对以上结论进行实证验证。该模型具有一定的应用价值。

关键词：品牌价值指数模型自主品牌 brand value index model independent brand

How Do Companies Achieve Their Marketing Goals With Social Networks？

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Chinese Business Review 2012年第11期11卷 970-980页

作者： Marcello Sansone Andrea Moretta Tartaglione Roberto Bruni University of Cassino and Southem Lazio Cassino (FR) Italy

This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrument to improve the company fame by strengthening the affection of customers to the brand. For this reason, some companies use these tools to build relations and contacts with customers all over the world. The population of social networks users is made, for the most parts, of youngsters （people belonging to the 13-30 years old cluster）. In the last years, with the social web networking, social communication lost the exclusive social meaning and social network sites become strategic instruments for the construction of powerful relations that connect people with people and people with firms. This work is aimed at clarifying the genesis and the evolution of the relations between companies and potential customers, focusing on the tools used by the firm to achieve their marketing goals through social network sites （SNSs）. First of all, the work proposes the recognition of some studies about the origin of web social network and their links with marketing strategies. Secondly, it considers marketing goals achieved from any companies through social networking with a particular focus on advertising through web social networking.

关键词： Social network sites (SNSs) marketing youngers brand value relationship with customers

The Impact of value of Trade Mark on the value of Company

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Management Studies 2020年第2期8卷 172-180页

作者： Bozo Vukoja Antonio Vukoja Universiti Vitez TravnikBosnia&Herzegovina UHY REVIDENT MOSTAR MostarBosnia&Herzegovina

The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different *** of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is *** brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long *** can say that brand has been existing since the beginning of *** are different definitions of *** most widely used one in literature is the one given by the AMA(American Association of Marketing):brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.

关键词： brand product consumer strategic tool brand value company value

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微博口碑营销特征对企业品牌价值的影响

市场营销（理论版） 2016年第11期

作者：郑亚琴王晓宇郑文生

探讨微博口碑的“视觉性”、“专业性”、“交互性”特征通过“关系强度”的中介作用，对企业品牌价值中品牌忠诚度、购买及再传播意愿产生的影响，构建微博口碑营销特征对企业品牌价值影响的测度模型，并利用结构方程模型进行实证研究... 详细信息

探讨微博口碑的“视觉性”、“专业性”、“交互性”特征通过“关系强度”的中介作用，对企业品牌价值中品牌忠诚度、购买及再传播意愿产生的影响，构建微博口碑营销特征对企业品牌价值影响的测度模型，并利用结构方程模型进行实证研究。结果表明，视觉性、专业性、交互性等微博口碑营销特征对中介变量关系强度具有显著的正向影响；关系强度对品牌忠诚度、购买及再传播意愿具有显著的正向影响；品牌忠诚度对购买及再传播意愿具有显著的正向影响。

关键词：微博口碑营销品牌价值品牌忠诚度关系强度 microblog word-of-mouth marketing brand value brand loyalty relation intensity

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通道费的生产及其对生产商利润影响

贸易经济 2012年第9期

作者：陶金国胡文佳

通道费的收取引起了渠道冲突和零供关系紧张，“效率促进论”和“市场势力论”两大阵营从自己的领域进行了研究，但对于通道费对生产商利润影响没有一致的结论。文章尝试从品牌价值的视角重新研究通道费的生产，解释了通道费的存在基础... 详细信息

通道费的收取引起了渠道冲突和零供关系紧张，“效率促进论”和“市场势力论”两大阵营从自己的领域进行了研究，但对于通道费对生产商利润影响没有一致的结论。文章尝试从品牌价值的视角重新研究通道费的生产，解释了通道费的存在基础——零售商市场势力及其来源，并在此基础上研究了零售商品牌价值对零售数量和生产商利润的影响，最后通过我国制造业的数据说明通道费没有降低生产商利润的结论，这一研究不但具有理论研究的重要意义，更具有指导政策方向的现实价值。

关键词：通道费市场势力品牌价值利润 slotting allowance market power brand value profit