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Factor Influencing online Fashion Purchase Intention in Bangladesh

Factor Influencing Online Fashion Purchase Intention in Bang...

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作者： Mostaria Amin Mitu 浙江理工大学

学位级别：硕士

In Bangladesh online shopping is growing beyond the *** shopping online for fashion products is gaining popularity in *** 2013,3G was introduced in Bangladesh,and its increased internet usage,and on the other hand,online market usage continues to increase incredibly because of aggressive sales and marketing of *** people are quite enthusiastic about technology and at the same time,they are also passionate about online *** the major barriers of this online shopping in Bangladesh are consumer behavior and perceptions of bangladeshi online *** paper endeavors to recognize the factor influencing customer perception on online purchase intention among the bangladeshi online fashion *** paper is primarily based on the related theory and research of online purchase intention in Bangladesh,analyze the impacts of online purchase intention and its variables on bangladeshi customer through the empirical *** combining the theories and the related research of online purchase intention perceived security,product quality,customer service quality,cost saving,and time saving is taken as independent ***’ online purchase intention is closely related to trust and perceived ***,the essay makes these 2 variables as mediator variable,the establish relation mode between the independent variables and online purchase intention and from these variables research hypothesis were *** for the final survey were distributed through online via google form to the respondent of Bangladesh who has online shopping *** results are focused 379 responses from the respondent got from the online survey and data were analyzed by SPSS 23.0 statistical ***,from the result,findings are:（1）The influence of the 5 independent variables on the online purchase intention is *** the correlation,the most influential is the product quality,followed by cost savin

关键词： bangladeshi online market Purchaseintention onlinefashion Perceived value productquality customerservice quality cost saving

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