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基于患者群市场细分的医疗市场营销策略

现代医院 2012年第12期12卷 65-66页

作者：王萱玲陈保莲重庆医科大学附属儿童医院重庆400014

随着医疗市场竞争日益剧烈,医疗服务需求日趋多样化,越来越多的市场营销理念和策略被引入到医疗行业。笔者以患者到医院就诊的状态为标准对医院患者群进行细分,并针对各细分市场,采取不同的营销策略。

关键词：患者群市场细分营销策略

MAYO诊所1998-2000年接触性皮炎患者群斑贴试验结果

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世界核心医学期刊文摘（皮肤病学分册） 2005年第12期1卷 8-9页

作者： Wetter D.A. Davis M.D.P. Yiannias J.A. 刘芯 Dr. Department of Dermatology Mayo Clinic 200 First St SW Rochester MN 55905 United States

Background: Patch testing is a diagnostic tool for the evaluation of patients with suspected allergic contact dermatitis. A standard series of allergens similar to that used by the North American Contact Dermatitis Group (NACDG) is used at Mayo Clinic. Objective: Our aim was to report the results of patch testing with a standard series at Mayo Clinic from July 1, 1998, to Dec 31, 2000 and to compare our findings with those of the NACDG during the same period. Methods: The results of patch testing with the standard series at Mayo Clinic were examined. Positive reaction rates were compared between Mayo Clinic and the NACDG. Results: During the 30- month period, 1324 Mayo Clinic patients were patch tested with a standard series of allergens (mean, 60 allergens), whereas the NACDG standard series during this period included 50 allergens. Overall, 917 patients (69.3% ) had at least one positive reaction and 606 patients (45.8% ) had two or more positive reactions. The 10 allergens used both by Mayo Clinic and by the NACDG that most frequently caused positive reactions were nickel sulfate hexahydrate, balsam of Peru (Myroxylon pereirae), neomycin sulfate, cobalt chloride, fragrance mix, potassium dichromate (0.25% ), thimerosal, bacitracin, formaldehyde, and glutaraldehyde. Statistically significant differences in positive reaction rates (P < .05) were observed for 12 of the 43 allergens common to both Mayo Clinic and the NACDG. Conclusion: With large standard patch test series, one can identify commonly encountered and potentially relevant contact allergens.

关键词：斑贴试验 MAYO 患者群阳性反应诊断工具秘鲁香脂硫酸镍氯化钴使用标准硫酸新霉素

护士主体初级护理NHS方便门诊患者群的皮肤护理情况分析

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世界核心医学期刊文摘（皮肤病学分册） 2006年第2期2卷 34-35页

作者： Ersser S.J. Lattimer V. Surridge H. Brooke S. 焦婷 School of Nursing and Midwifery Faculty of Medicine Health and Life SciencesUniversity of SouthamptonHighfield Southampton SO17 1BJ United Kingdom

Background: NHS Walk- in Centres (WiCs) are a new and expanding point of nurse- led primary care access for patients requiring skin care. Little is known about the dermatology case profile of such patients. Objectives: To investigate the skin care patient mix attending a WiC and the feasibility and usefulness of retrieving data from the NHS Clinical Assessment System (CAS), as used by NHS Direct. Methods: Patients over 2 years of age presenting to a WiC in southern England with a nurseassessed skin condition were recruited over a 12- week period (n = 233). A data set was extracted from CAS and analysed using Excel. Results: Of the total 31 591 patients attending the WiC in the first 2 years, 21% had a skin- related problem. During the 12- week study period, 88 of 233 eligible patients (38% ) consented to participate. The typical patient profile was of female patients, 17- 35 years (27% ) attending during theweek before 9 a.m. (35% ) or after 5 p.m. (27% ) from the locality (72% ). CAS employs generic algorithms to specify clinical problems (e.g. rash) rather than medical diagnoses. Most patients presented with a rash (89% ). No physical treatment was required in 77% of patients, although this was advised for 46% ; 49% were advised to seek help but not return to the WiC; 16% were recommended to contact their general practitioner. There were practical difficulties accessing data from CAS software for research due to research governance requirements. Conclusions: A significant number of patients with dermatological conditions could be seeking primary care through new NHS WiCs. Detailed dermatological appraisal of the patient mix is difficult due to the system of clinical categorization. There is scope to investigate further the nature of dermatological need and the patient education given. CAS is a cumbersome data extraction tool for research.

关键词：患者群 NHS 情况分析护理站医学教育诊疗程序临床评估数据集软件获取研究管理

NOD2/CARD15基因突变与克罗恩病的发病及其表型的关系:在以色列阿拉伯裔克罗恩病患者群中的发现

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世界核心医学期刊文摘（胃肠病学分册） 2006年第1期2卷 11-11页

作者： Kar-ban A. Atia O. Leitersdorf E. 程欣 GastroenterologyDepartment RambamMedical Center Haifa Israel Dr.

The prevalence of Crohn’ s disease depends on geographic location and racial background. Arg702Trp, Gly908Arg, and Leu1007fsinsC mutations in the NOD2/CARD15 gene are associated with Crohn’ s disease in Caucasians. The mutation rate among Israeli Jewish patients is 27% - 41% . The prevalence of Crohn’ s disease is much lower in the Israeli Arab compared to the Israeli Jewish population. We studied the NOD2/CARD15 mutation rate and disease phenotype (according to the Vienna classification) among the Israeli Arabs and compared them with those in an Israeli Jewish cohort. We recruited 66 Israeli Arab patients and 122 ethnically matched controls. Five patients (8.2% ) and three controls (2.3% ) carried one NOD2/CARD15 mutation. The phenotypic characteristics of the Arab and Jewish patients were very similar. We conclude that NOD2/CARD15 mutations do not contribute to Crohn’ s susceptibility in the Israeli Arab population and suggest that NOD2/CARD15 mutations have an important effect on Crohn’ s prevalence within a specific population but not on the phenotype.

关键词：克罗恩病 NOD2/CARD15 患者群基因突变伯裔 CARD 高加索人易患性犹太裔人群分

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致敬肿瘤医生

新民周刊 2022年第31期 8-15页

作者：黄祺不详

“痛并快乐着”——肿瘤医生们不约而同地提起这句话。“患者群人数要满了,准备开第二个。”每天,周清医生的微信里,患者群一定是最热闹的一个,这个群里,全部是确诊的肺癌患者。二十年前刚刚入行时,周清的老师们告诉她“肿瘤医生没有朋... 详细信息

“痛并快乐着”——肿瘤医生们不约而同地提起这句话。“患者群人数要满了,准备开第二个。”每天,周清医生的微信里,患者群一定是最热闹的一个,这个群里,全部是确诊的肺癌患者。二十年前刚刚入行时,周清的老师们告诉她“肿瘤医生没有朋友”,因为患者在确诊时大多数已是晚期,治疗手段有限、效果不佳,患者存活时间短,没有机会成为医生的朋友。

关键词：患者存活时间周清患者群治疗手段医生肺癌患者效果不佳朋友

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沈秀伟,用小小银针托起人间大爱

团结 2023年第5期 8-10页

作者：钟美芬潘闻起民革宁波市委会调研联络处民革宁波市委会办公室

2023年9月15日傍晚,正在家里休息的沈秀伟收到了余姚张先生儿子的微信:“家父胃镜病理报告出来了,显示无异常病变,癌细胞消失了。谢谢沈医生一年来对家父的中药、针灸治疗!”沈秀伟当即在微信患者群里和大家分享了这一好消息,500人的微... 详细信息

2023年9月15日傍晚,正在家里休息的沈秀伟收到了余姚张先生儿子的微信:“家父胃镜病理报告出来了,显示无异常病变,癌细胞消失了。谢谢沈医生一年来对家父的中药、针灸治疗!”沈秀伟当即在微信患者群里和大家分享了这一好消息,500人的微信群一片欢呼,都说:“厉害了,沈医生!”

关键词：异常病变胃镜病理微信沈秀针灸治疗癌细胞医生患者群

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预防痛风从娃娃抓起

江苏卫生保健 2022年第8期10卷 20-21页

作者：张艺金不详

说起痛风大家都不陌生,不光因为它的患者群人数众多,还因为它那让人忘怀的痛。痛风发作起来有多么令人难以忍受,有一种说法是,痛风之所以叫痛风,就是因为发作时被风吹到都会痛。有人这样形容痛风的痛,“比崴脚还要疼上10倍”“能让一个... 详细信息

说起痛风大家都不陌生,不光因为它的患者群人数众多,还因为它那让人忘怀的痛。痛风发作起来有多么令人难以忍受,有一种说法是,痛风之所以叫痛风,就是因为发作时被风吹到都会痛。有人这样形容痛风的痛,“比崴脚还要疼上10倍”“能让一个堂堂七尺男儿流泪不止”“恨不得把脚打断”。

关键词：痛风患者群令人

IgA肾病进展的风险评估和中西医结合分级治疗

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中国中西医结合杂志 2016年第4期36卷 504-509页

作者：王丽饶向荣张改华戴希文中国中医科学院广安门医院肾病科北京100053

原发性IgA肾病（IgA nephropathy,IgAN）是经病理确诊的最常见的肾小球疾病,其预估的年发生率至少为2.5/10万[1]。实际上IgAN发展到得到临床关注的只是这一庞大患者群的冰山一角。尸检和肾移植时即刻肾活检显示无临床症状的IgAN的发病... 详细信息

原发性IgA肾病（IgA nephropathy,IgAN）是经病理确诊的最常见的肾小球疾病,其预估的年发生率至少为2.5/10万[1]。实际上IgAN发展到得到临床关注的只是这一庞大患者群的冰山一角。尸检和肾移植时即刻肾活检显示无临床症状的IgAN的发病率可能高达1.6%[2,3],绝大部分原发性IgAN并未得到肾活检证实和临床关注。在对于仅有尿检异常的患者的研究中,通常孤立的镜下血尿,经肾活检明确IgAN,

关键词：肾活检肾病进展 IgA肾病新月体患者群镜下血尿风险评估临床症状肾功能损害肾小球

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攻邪、补益两大学派学术分歧的原因探讨

南京中医药大学学报 2009年第6期25卷 412-414页

作者：刘庆帮南京中医药大学基础医学院江苏南京210046

以张从正为代表的攻邪派与以薛己为代表的补益派是中医学术发展史上的两大派别,这两大派别的学术主张针锋相对,但在中医学中均有着重要的地位和影响。认为造成这两大派别学术分歧的根本原因之一是攻、补两派医家所诊治患者群的不同。

关键词：攻邪补益学派患者群体质