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现代情报 2008年第10期28卷 82-84,94页

作者：牛继舜北京服装学院商学院北京100029

从未经许可通过网络传播版权作品、破坏版权管理信息和技术保护措施、恶意使用等方面阐述了电子信息资源的侵权形式,从公有领域信息和受版权保护信息两方面探讨了电子信息资源合法利用的方法。

关键词：电子信息资源版权知识产权保护

Zoo Fashion Wholesale Market; Doota Fashion Wholesale Market; Beijing; Seoul

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经济管理学刊（中英文版） 2015年第4期4卷 67-74页

作者： jishun niu Business School Beijing Institute of Fashion Technology Number A2 of Yinghua East Street Chaoyang District Beijing100029 P.R. China

Taking two nation-wide famous fashion wholesale markets for case study, i.e. Zoo Market in Beijing and Doota Market in Seoul,a comparative study is carried out on the fashion wholesale markets of Beijing and Seoul. The history, general situation,surrounding environments and characteristics of the markets in the two cities are introduced and analyzed. The sameness anddifferences are compared. Suggestions are put forward to Beijing fashion wholesale market according to the disadvantagescompared with Seoul.

关键词： Zoo Fashion Wholesale Market Doota Fashion Wholesale Market Beijing Seoul

The Effect of Other Customer Perceptions onStore Attitude and Behavioral Response in Fashion Store

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经济管理学刊（中英文版） 2017年第1期6卷 27-31页

作者： Yuhua Cui jishun niu Academy of Fine Arts Yanbian University 133000 China School of Business Beijing Institute of Fashion Technology 100020 China

Influence of Regret on Dissatisfaction andRepurchase Intention after Purchasing Fashion Goods

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经济管理学刊（中英文版） 2017年第1期6卷 32-38页

作者： Yuhua Cui jishun niu Academy of Fine Arts Yanbian University 133000 China School of Business Beijing Institute of Fashion Technology 100020 China

Study on the Impact of Online Reviews on the Purchase Intention of Young Female Customers

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经济管理学刊（中英文版） 2017年第2期6卷 76-84页

作者： Li Manli niu jishun School of business Beijing Institute of Fashion Technology Beijing 100029 China

Empirical Study on Online Travel Products

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经济管理学刊（中英文版） 2015年第4期4卷 57-66页

作者： Yuhua Cui jishun niu Jing Lu School of Business Beijing Institute of Fashion Technology 100020 China

As the Economic Reform and Opening Up processes continue to develop intensively in China, the tourism industry has attained aconsiderable scale and has developed rapidly after nearly 20 years of progress. In recent years, leisure tourism has become arapidly growing sunrise industry as a result of the gradual increase in Chinese income. Such increase became evident in the 80sand 90s, when consumption attitudes changed. Furthermore, the Internet and e-commerce have also grown very ***, the natural integration of tourism and e-commerce occurred. From 2004 to 2014, e-commerce websites devoted toChinese tourism emerged continuously, and the industry scale expanded unceasingly. Gradually, e-commerce captured thetraditional offline travel agency＇s market share. The pattern of industrial upgrading in tourism has become the current ***, some problems and contradictions also exist in the development of e-commerce in the tourism industry, and manytourism websites that once flourished had their ups and downs and even declined amidst the competition. This decline has beenbrought about by the failure of some tourism enterprises to grasp the purchase intention of customers and to enhance their corecompetitiveness according to the actual demands of their users. Thus, this empirical study aims to provide a better marketingstrategy policy for online travel managers. To attain this aim, questionnaire survey methods were used in combination with theanalysis of the related characteristics of online travel products.

关键词： On-Line Shopping On-Line Travel Products Tourism

Influence of Emotions on Consumers’ purchaseintention

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经济管理学刊（中英文版） 2017年第1期6卷 21-26页

作者： Yuling BAI Yushuo HOU jishun niu School of business Beijing Institute of Fashion Technology Beijing 100029 China

Effects of Negative Online Reviews on Consumers＇ Attitudes and Behavioral Intentionstoward Online Products

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经济管理学刊（中英文版） 2015年第4期4卷 75-83页

作者： Yuhua Cui jishun niu Rui Guo School of Business Beijing Institute of Fashion Technology 100020 China

Online shopping has become an important new channel because of its rapid development and broad application of the Internettechnology. As consumer information search and release gradually shift from offline to online, online reviews of products havebecome more valuable. Research shows that most online shoppers view online reviews from product users before purchasing. Asone of the most important forms of spreading awareness, online product reviews has an increasing impact on customer purchasedecisions and has gradually become an urgent issue in network marketing research. This phenomenon impels businesses to realizethat online reviews significantly affect trading volume. Businesses have attempted to manipulate online reviews by providing asignificant number of positive comments that could lead to consumer confidence and purchase of products. Internet users inChina are more interested in reading negative comments compared with the rest of the global Internet users. Thus, the effects ofstructural characteristics of potential customers, negative attitudes, and behavioral intentions have not yet aroused global concernbecause this phenomenon has been limited to the local *** on literature, the main objective of negative online reviews is the positioning of fashion products. The perception ofnegative online reviews, purchase attitudes, and behaviors are the factors considered in the present study. Negative online reviewsof clothing and accessories sold online and their influence on consumer purchase intention and attitudes are analyzed. The studyaims to confirm that negative online reviews have an effect on consumer purchase intention, attitudes, and behaviors. Moreover,buying attitudes influence behavior intention.

关键词： Online reviews Purchase attitudes Behavioral intention

Effect of relationship benefits on satisfaction with an e-commerce communication tool

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经济管理学刊（中英文版） 2016年第1期5卷 1-8页

作者： Yuhua Cui jishun niu Mengqi Yu School of Business Beijing Institute of Fashion Technology 100020 China

基于产业竞争优势理论的伦敦文化创意产业竞争优势研究

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山东纺织经济 2012年第10期29卷 14-16页

作者：王立丽牛继舜北京服装学院北京100029

在全球经济增长缓慢背景下,创意经济表现出巨大活力。世界已进入创意经济的时代,伦敦作为创意之都,其文化创意产业发展模式的研究对其他国家地区的文化创意产业发展具有借鉴作用。从产业竞争优势理论出发,通过归纳影响伦敦文化创意产业... 详细信息

在全球经济增长缓慢背景下,创意经济表现出巨大活力。世界已进入创意经济的时代,伦敦作为创意之都,其文化创意产业发展模式的研究对其他国家地区的文化创意产业发展具有借鉴作用。从产业竞争优势理论出发,通过归纳影响伦敦文化创意产业因素,对伦敦文化创意产业的竞争优势进行分析。

关键词：伦敦文化创意竞争优势