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AMachine Learning Approach to User Profiling for Data Annotation of Online Behavior

Computers, Materials & Continua 2024年第2期78卷 2419-2440页

作者： Moona Kanwal najeed akhan Aftab A.Khan Computer Science and Information Technology Department NED University of Engineering and TechnologyKarachiPakistan Computer Engineering Department Sir Syed University of Engineering and TechnologyKarachiPakistan College of Education Health and Human ServicesLongwood UniversityFarmvilleVAUSA

The user’s intent to seek online information has been an active area of research in user *** profiling considers user characteristics,behaviors,activities,and preferences to sketch user intentions,interests,and *** user characteristics can help capture implicit and explicit preferences and intentions for effective user-centric and customized content *** user’s complete online experience in seeking information is a blend of activities such as searching,verifying,and sharing it on social ***,a combination of multiple behaviors in profiling users has yet to be *** research takes a novel approach and explores user intent types based on multidimensional online behavior in information *** research explores information search,verification,and dissemination behavior and identifies diverse types of users based on their online engagement using machine *** research proposes a generic user profile template that explains the user characteristics based on the internet experience and uses it as ground truth for data *** feedback is based on online behavior and practices collected by using a survey *** participants include both males and females from different occupation sectors and different *** data collected is subject to feature engineering,and the significant features are presented to unsupervised machine learning methods to identify user intent classes or profiles and their *** techniques are evaluated,and the K-Mean clustering method successfully generates five user groups observing different user characteristics with an average silhouette of 0.36 and a distortion score of *** average is computed to identify user intent type *** user intent classes are then further generalized to create a user intent template with an Inter-Rater Reliability of 75%.This research successfully extracts different user types based on th

关键词： User intent cluster user profile online search information sharing user behavior search reasons

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