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Effectiveness of Subway Advertising in Hong Kong

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Journalism and Mass Communication 2013年第12期3卷 757-767页

作者： kara chan Maggie Fung Hong Kong Baptist University Hong Kong

Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey sampled 408 residents and tourists aged 16 and above. The awareness of the 16 ads. ranged from 18 to 80 percent with an average 43.5 percent. The layouts of the two subway ads. received highest awareness were focused and had a clear distinction between foreground and background. Average ad awareness was comparable to that reported in two similar studies of subway ads. conducted in the 1990s. Average ad awareness of subway ads. was higher than that of outdoor advertising measured using similar methodology in 2010s. Respondents demonstrated positive attitudes toward subway advertising, and reported that subway ads. that drew their attention were those with creative ideas, vivid colors, and large-than-life size execution.

关键词： intercept survey advertising effectiveness subway media media planning ad attitudes

Tourists＇ Awareness and Liking of Outdoor Advertising

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Journalism and Mass Communication 2014年第5期4卷 293-302页

作者： Benjamin Ka Lun Cheng kara chan Hong Kong Baptist University Hong Kong

Tourism has been a fast growing industry in the world in the past decade. However, research that investigates the effectiveness of outdoor ads targeting to tourists has far lagged behind. This study aims to assess the awareness of outdoor ads and to provide insight into effective advertising that target tourists. Pedestrians intercepted in downtown Hong Kong were surveyed using a questionnaire and quota sampling. They were presented with images of seven outdoor advertisements currently displayed in the neighborhood and their recall and impressions of the ads were surveyed. The survey sampled 465 local residents and tourists aged 15 and above. Among the tourists, the awareness of the seven ads ranged from 19 to 49 percent with an average 30 percent. They displayed more positive perceptions of outdoor advertising than the locals, but had lower awareness. Practical suggestions for outdoor advertisers targeting tourists are proposed.

关键词： intercept survey advertising effectiveness out-of-home media Hong Kong

Advances in the treatment of autism spectrum disorder:Wharton jelly mesenchymal stem cell transplantation

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World Journal of Methodology 2025年第1期15卷 72-79页

作者： Serdar Kabatas ErdinçCivelek Eyüp Can Savrunlu Umut karaaslan Özlem Yıldız Erdal karaöz Department of Neurosurgery University of Health Sciences TurkeyGaziosmanpaşa Training and Research HospitalIstanbul 34255Türkiye Department of Pediatric Allergy-Immunology Institute of Health Sciences Marmara UniversityIstanbul 34865Türkiye Center for Stem Cell&Gene Therapy Research and Practice University of Health Sciences TurkeyIstanbul 34255Türkiye Department of Child and Adolescent Psychiatry University of Health SciencesGaziosmanpaşa Training and Research HospitalIstanbul 34255Türkiye Department of Child and Adolescent Psychiatry Kocaeli University Faculty of MedicineKocaeli 41001Türkiye Center for Regenerative Medicine and Stem Cell Research&Manufacturing Liv HospitalIstanbul 34340Türkiye Department of Histology and Embryology Istinye UniversityFaculty of MedicineIstanbul 34010Türkiye Center for Stem Cell and Tissue Engineering Research and Practice Istinye UniversityIstanbul 34340Türkiye

BACKGROUND Autism spectrum disorder(ASD)is a complex neurodevelopmental disorder with multifaceted *** recent studies,neuroinflammation and immune dysregulation have come to the forefront in its *** are studies suggesting that stem cell therapy may be effective in the treatment of *** To evolve the landscape of ASD treatment,focusing on the potential benefits and safety of stem cell *** A detailed case report is presented,displaying the positive outcomes observed in a child who underwent intrathecal and intravenous Wharton’s jelly-derived mesenchymal stem cells(WJ-MSCs)transplantation combined with *** The study demonstrates a significant improvement in the child’s functional outcomes(Childhood Autism Rating Scale,Denver 2 Developmental Screening Test),especially in language and gross motor *** serious side effects were encountered during the 2-year *** The findings support the safety and effectiveness of WJ-MSC transplantation in managing ASD.

关键词： Autism spectrum disorder Neurorehabilitation Stem cell transplantation Wharton jelly mesenchymal stem cells Inflammation

Dynamic response of an alluvial valley consists of three types of soil

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Earthquake Engineering and Engineering Vibration 2020年第2期19卷 289-305页

作者： Hasan Faik kara Civil Engineering Department Trakya UniversityTurkey

Dynamic response of an alluvial valley consisting of three different types of soil was *** the twodimensional model,the alluvial valley was assumed to have half-cylindrical *** alluvial valley contained three different types of soil with different *** valley was surrounded by a *** of the soil types and the half-space were assumed to be isotropic,homogeneous and linear *** half-space was excited by simple harmonic SH-waves radiated from a strike-slip *** fault was assumed to have circular-arc shape in the mathematical *** governing equations were solved by using wave function expansion method where boundary conditions were relatively *** the regions where boundary conditions were more complex,finite difference method was ***,the wave propagation problem was solved *** obtained numerical results showed that surface displacement amplitudes are significantly affected by the material properties of the different soil types of the alluvial *** was also observed that the shapes of the soil types in the alluvial valley played a considerable role in surface displacements.

关键词： cylindrical SH-waves alluvial valley strike-slip fault

Tribological and Electrochemical Corrosion Properties of CNT-Incorporated Plasma Electrolytic Oxidation(PEO)Coatings on AZ80 Magnesium Alloy

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Acta Metallurgica Sinica(English Letters) 2022年第7期35卷 1195-1206页

作者： Rabia kara Huseyin Zengin Department of Metallurgical and Materials Engineering Karabuk University78050 KarabukTurkey

Plasma electrolytic oxidation(PEO)coatings were carried out in silicate-based electrolyte embedded with various amounts of carbon nanotube(CNT)additives(0,0.5,1,2 and 4 g/L)on AZ80 magnesium alloy ***,tribological and electrochemical corrosion properties of the coated specimens were *** results demonstrated that the increasing CNT additions into the electrolyte resulted in a gradual increase in the thickness of PEO-coating *** CNT addition to the electrolyte by 0.5 g/L resulted in a slight decrease in the roughness of PEO-coating above which it continually *** resistance of the PEO-coated specimens showed a gradual improvement with increasing CNT-incorporation within the *** electrochemical corrosion tests revealed that the best corrosion resistance was found after the CNT addition into the electrolyte by 0.5 g/L due to the better roughness values,more homogenous coating layers and less pore formation.

关键词： Coating Electrochemical corrosion Magnesium alloy Plasma electrolytic oxidation(PEO) Wear

Active surveillance for prostate cancer： when to recommend delayed intervention

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Asian Journal of Andrology 2015年第6期17卷 885-887,I0006,I0007页

作者： kara N Babaian Department of Urology University of California IrvineOrange CA USA

There are no agreed upon guidelines for placing patients on active surveillance （AS）. Therefore, there are no absolute criteria for taking patients offAS and when to recommend treatment. The criteria used to define progression are currently based on prostate specific antigen （PSA） kinetics, biopsy reclassification, and change in clinical stage. Multiple studies have evaluated predictors of progression such as PSA, PSA density （PSAD）, prostate volume, core positivity, and visible lesion on multiparametric magnetic resonance imaging （mpMRI）. Furthermore, published nomograms designed to predict indolent prostate cancer do not perform well when used to predict progression. Newer biomarkers have also not performed well to predict progression. These findings highlight that clinical and pathologic variables are not enough to identify patients that will progress while on AS. In the future, with the use of imaging, biomarkers, and gene expression assays, we should be better equipped to diagnose/stage prostate cancer and to distinguish between insignificant and significant disease.

关键词： Active surveillance intervention

The relationship between gunshot-residue particle size and Boltzmann distribution

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Forensic Sciences Research 2022年第1期7卷 47-52页

作者： Ìlker kara Department of Medical Services and Technique Eldivan C¸ankırıKaratekin UniversityC¸ankırıTurkey

Gunshot-residue(GSR)particles usually form spherical structures,have special dimensions,and a composition that consists of burned and partially unburned matter with a 0.5–50-mm diameter(sometimes larger).The GSR particle-size distributions have been argued to be caused by the effects of equilibrium-surface distributions during formation and have not yet been correlated with a theoretical analysis or probability *** study proposes a model to explain the GSR particle-size distribution *** on the data,and,as predicted by our model,the number of GSR particles decreases proportionally to the inverse square of the GSR particle size as the particle size *** result occurs because of the abundance of microstructures that are encountered in the GSR particles.

关键词： Forensic sciences gunshotresidue size distribution MATLAB SEM-EDS examination

Fault tolerant control based on neural network interval type-2 fuzzy sliding mode controller for octorotor UAV

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Frontiers of Computer Science 2016年第4期10卷 657-672页

作者： Samir ZEGHLACHE Djamel SAIGAA Kamel kara LASS Laboratory Departemenl: of Electronics Faculty of Technology University of MSila Msila 28000 Algeria SET Laboratory Departement of Electronics Faculty of Technology University of Blida Blida 09000 Algeria

In this paper, a robust controller for a six degrees of freedom （6 DOF） octorotor helicopter control is proposed in presence of actuator and sensor faults. Neural networks （NN）, interval type-2 fuzzy logic control （IT2FLC） approach and sliding mode control （SMC） technique are used to design a controller, named fault tolerant neural network interval type-2 fuzzy sliding mode controll,~r （FTNNIT2FSMC）, for each subsystem of the octorotor helicopter. The proposed control scheme allows avoiding difficult modeling, attenuating the chattering effect of the SMC, reducing the number of rules for the fuzzy controller, and guaranteeing the stability and the robustness of the system. The simulation results show that the FTNNIT2FSMC can greatly alleviate the chattering effect, tracking well in presence of actuator and sensor faults.

关键词： neural networks type-2 fuzzy logic sliding mode controller fault tolerant control octorotor helicopter

Immunomodulatory nanodiamond aggregate-based platform for the treatment of rheumatoid arthritis

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Regenerative Biomaterials 2019年第3期6卷 163-174页

作者： Amanda Pentecost Min Ju Kim Sangmin Jeon Young Ji Ko Ick chan Kwon Yury Gogotsi Kwangmeyung Kim kara L.Spiller Department of Materials Science and Engineering College of EngineeringDrexel UniversityPhiladelphiaPAUSA School of Biomedical Engineering Scienceand Health SystemsDrexel UniversityPhiladelphiaPAUSA KU-KIST Graduate School of Converging Science and Technology Korea UniversitySeoulSouth Korea Biomedical Research Institute Center for TheragnosisKorea Institute of Science and TechnologySeoulSouth Korea

We previously demonstrated that octadecylamine-functionalized nanodiamond(ND-ODA)and dexamethasone(Dex)-adsorbed ND-ODA(ND-ODA–Dex)promoted anti-inflammatory and proregenerative behavior in human macrophages in *** this study,we performed a pilot study to investigate if these immunomodulatory effects translate when used as a treatment for rheumatoid arthritis in *** local injection in limbs of mice with collagen type II-induced arthritis,microcomputed tomography showed that mice treated with a low dose of ND-ODA and ND-ODA–Dex did not experience bone loss to the levels observed in non-treated arthritic controls.A low dose of ND-ODA and ND-ODA–Dex also reduced macrophage infiltration and expression of proinflammatory mediators iNOS and tumor necrosis factor-a compared to the arthritic control,while a high dose of ND-ODA increased expression of these ***,these results suggest that ND-ODA may be useful as an inherently immunomodulatory platform,and support the need for an in-depth study,especially with respect to the effects of dose.

关键词： drug delivery nanobiomaterials biomaterial–cell interaction