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The Strength of Structural Diversity in Online Social Networks

Research 2021年第1期2021卷 1203-1212页

作者： Yafei Zhang Lin Wang jonathan jhzhu Xiaofan Wang Alex‘Sandy’Pentland Department of Automation Shanghai Jiao Tong University and Key Laboratory of System Control and Information ProcessingMinistry of Education of ChinaShanghai 200240China Department of Media and Communication and School of Data Science City University of Hong KongHong Kong S.A.R.China Department of Automation Shanghai UniversityShanghai 200444China Media Lab Massachusetts Institute of TechnologyCambridgeMA 02139USA

Understanding the way individuals are interconnected in social networks is of prime significance to predict their collective *** a large-scale dataset from a knowledge-sharing website,this paper presents an exploratory investigation of the way to depict structural diversity in directed networks and how it can be utilized to predict one’s online social *** capture the structural diversity of an individual,we first consider the number of weakly and strongly connected components in one’s contact neighborhood and further take the coexposure network of social neighbors into *** show empirical evidence that the structural diversity of an individual is able to provide valuable insights to predict personal online social reputation,and the inclusion of a coexposure network provides an additional ingredient to achieve that *** synthetically controlling several possible confounding factors through matching experiments,structural diversity still plays a nonnegligible role in the prediction of personal online social *** work constitutes one of the first attempts to empirically study structural diversity in directed networks and has practical implications for a range of domains,such as social influence and collective intelligence studies.

关键词： collective networks founding

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