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Factors That Motivate Undergraduate Students： An Analysis at a University in Mexico

Journal of Modern Accounting and Auditing 2016年第1期12卷 52-59页

作者： Selene Viridiana Perez ramirez Paula Ponce Lazaro Silvia Cartujano escobar Crisoforo Alvarez Violante Roque Lopez Tarango enrique pineda.figueroa.ma. isa.el mora.es ra.gel Autonomous University of Morelos State Morelos Mexico Mexican Distance Education University Mexico

The objective of this research was to analyze (or characterize) what motivational factors are involved in the continuity of the academic development of students in the Graduate School of Jojutla. The study is quantitative, descriptive, and transversal. The population is composed of 346 students who entered college in 2014. A sample of 52 students out of this population was selected, from the majors of Business management, Accounting, Law, Environmental Sciences, Psychology, and Computer Science. The data collection instrument was developed by esquivel and Arjona (2003), which measured the dimensions of security, affiliation or affection, self-fulfillment, achievement, power, recognition, and knowledge. The results showed that 72.7% of new students place a very high value on the knowledge dimension: learning new things, improve study skills, do research, better overall job training, and interest in learning. However, in other dimensions, such as affiliation or affection, the percentage given by students is 9.1%. While the study consists of a small sample, the results provide important information on motivation as a factor that must be considered and evaluated throughout the academic record of the student in order to prevent dropouts and increase terminal efficiency.

关键词：会计审计方法技术

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