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成功营销 2009年第7期 64-65页

作者： eleftheria parpis

Why‘Whopper Sacrifice’was somurderously successful?One of the biggest award winners in digitalthis year is Crispin Porter+Bogusky's'Whopper Sacrifice'campaign for

关键词：信息产业发展现状经营策略营销策略

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维普期刊数据库

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Sprint's Data Control

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成功营销 2009年第6期 64-65页

作者： eleftheria parpis

It＇s been more than a decade since AI Gore bragged about inventing the ＂information superhighway,＂ and in that time the lanes havegotten crowded. Thanks to the advances in broadband and mobile technology, consumers have almost any fact or figure available at their fingertips--so much so, in fact, that wading through the deluge of data can be daunting.

关键词：信息产业发展现状消费者移动技术

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维普期刊数据库

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