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Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece

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Journal of Mountain Science 2020年第6期17卷 1475-1490页

作者： Stella GIANNAKOPOULOU dimitris kaliamp akos Department of Rural and Surveying Engineering Aristotle University of Thessaloniki(AUTH)University Campus54124ThessalonikiGreece School of Mining and Metallurgical Engineering National Technical University of Athens(NTUA)9 Heroon Polytechnioustr.15780ZografouAthensGreece

The concept of benefaction,as shaped in the pre-industrial society,has been altered and replaced by the modern term of *** verbal transformation emerges from a deep cultural *** on the dipole of benefactionsponsoring,we examine the cultural transition from the traditional communities of long duration to the modern societies of consumption,taking the Greek mountainous regions as an *** investigate the cultural shift that generates the metastasis from the communities of benefaction to the modern brandplaces that consume their own cultural heritage,mainly,at the altar of the tourism *** society has adopted the concept of sponsoring,for the grace of which,culture has to prove evidence of economic value,in order to *** the extremely competitive frame of the free-market economy,mountain regions appear *** selling and buying of their culture are tempting and attractive under a constantly shrinking welfare-state and narrowing development *** depends on local and national society to rediscover and regenerate those social mechanisms able to create culture or let the modern consumption-oriented forces ***,authentic principles of benefaction may form an alternative perspective for social reorganization.

关键词： Benefaction Sponsoring Cultural heritage Mountain regions Place branding Place identity

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