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检索条件"作者=XIE Zhibin 1,SHI Lei 1,2 1.faculty of mechanical engineering and Mechanics,Ningbo university,Ningbo 315211,P.R.china2.faculty of Art Design,Beijing Institute of technology,Beijing 10086,P.R.china"

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research for Humanity technology and physiology Influence Factors in product Styling design

Research for Humanity Technology and Physiology Influence Fa...

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第二十九届中国控制会议

作者： xie zhibin 1,shi lei 1,2 1.faculty of mechanical engineering and mechanics,ningbo university,ningbo 315211,p.r.china2.faculty of art design,beijing institute of technology,beijing 10086,p.r.china

This paper uses method of multi-subject synthetic *** of limited conditions to product styling design were *** discovered product had made lots of relationships of observation,using,sentimental exchange,research,collection with *** also made relationships with politic social environment,economical environment,market environment,natural resource environment,technical environment,cultural *** styling design is based on human vision rule and product intrinsic special function,observes principle of vision and psychological of gestalt and Berlyne rules,limited by technical manufacture level,facing request of ergonomics and product semantics,examined by fashion symbol in business environment,needs cultural connotation to promote product value,and needs product identity design to carry on standard operation to product system.

关键词： product Styling design Vision rule Gestalt rules BErlyne rules

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research for methods of pursuing product identity strategy

Research for methods of pursuing product identity strategy

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2010 Chinese Control and Decision Conference

作者： xie zhibin~1,shi lei~(1,2) 1.faculty of mechanical engineering and mechanics,ningbo university,ningbo,315211 2.faculty of art design,beijing institute of technology,beijing,10086

＜正＞This paper adopts the methods of product unity identity design and refinement of brand image foundation strategy to research strategy of uniformly designing for brand image of product,external vivid marking image of product,internal nominal quality image and image characteristic of social symbolic *** reveals that product unity identity design has the characteristics of symbolic,commonality,freshness and *** using this design method in practical designing,it is found that model beginning with single product image to making characteristic summary and concluding so as to be popularized to peripheral product system is benefit to implementing product unity identity *** result shows internal quality image of product,external marking image and social symbol image should be uniformly planed and designed so as to keep function correspondence relation of unifying internal and external,which is benefit to founding and constantly keeping vitality of product.

关键词： product image unity identity design brand strategy

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