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Identifying the Geography and Determinants of O2O Online Retailers in Megacity in Central China:A Case Study of Zhengzhou City

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Chinese Geographical Science 2021年第5期31卷 931-950页

作者： QI Jinghui NIU Shuwen YE Chenxi WANG Luojia wel yongna WEN Yuzhao ZHAO Shuling College of Civil Engineering and ArchitecturelCollaborative Imnovation Center for Aviation Economy Development Zhengzhou University of AeronauticsZhengzhou 450046China College of Earth and Environmental Sciences Lanzhou UniversityLanzhou 730000China School of Business Zhengzhou University of AeronauticsZhengzhou 450046China School of Economics Lanzhou University of Finance and EconomicsLanzhou 730101China College of Environment and Planning Henan UniversityKaifeng 475004China College of Resource and Environment Henan University of Economics and LawZhengzhou 450046China

In recent years,O2O e-commerce,represented by online group-buying,has developed vigorously,which had significant impacts on urban commercial space.Zhengzhou City is a rising national central city in China,and its e-commerce development level is ahead,but relevant researches are rare.Therefore,the data of online retailers of *** was collected and combined with Baidu map and Baidu heat map data.Then,we adopted the methods such as spatial statistics and geodetector to explore the geography and determinants of O2O online retailers in Zhengzhou urban area.The main conclusions are 1)The spatial development of O2O online retailers is characterized by significant global high-value agglomeration.2)The agglomeration areas of different types of O2O online retailers are different.Most of them are concentrated in the old urban area within the Third Ring Road of Zhengzhou City,forming five comprehensive agglomeration areas.3)The areas with the high e-commerce development level are mainly concentrated in the northeast and southwest of the x-shaped region formed by the intersection of Lianyungang-Lanzhou and Beijing-Guangzhou railways.Erqi Square and Guomao 360 Plaza are at the highest development level,followed by Zhongyuan Wanda Plaza and Daxue Middle Road.The development level at other areas is relatively low.4)Zhengzhou’s O2O commercial pattern is highly dependent on physical business.The population distribution,especially the population distribution during the nightlife period,plays a vital role in its spatial development,followed by accessibility.The influences of physical distance are slightly larger than that of time cost,but the difference between them is little.In addition,travelling costs have the least impact.This paper could provide certain references for urban commercial planning.

关键词： O2O online retailers geodetector kernel density spatial development Zhengzhou City China

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