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In-Game Ads Put Brands in Play——How disappearing demographics can be recovered through their video game consoles

成功营销 2008年第8期 46-48页

作者： Grant Jenman stephanie becker

Your audience will continue to ***'s that ***'ve already lost young men to digital *** demographics disappear from traditional media every *** the problem gets worse:Married women are spending more time playing online... 详细信息

关键词：营销策略广告企业管理品牌

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游戏内置广告的营销机会——如何通过游戏找回丢失的受众

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成功营销 2008年第8期 48-48页

作者： Grant Jenman stephanie becker 张淼

微软的Xbox360、任天堂Wii和索尼PlayStation3这些单机游戏会越来越多地从传统媒体那里将受众偷过来。在Wii上多花费一个小时就意味着在电视广播上少花一个小时。而且,游戏商野心勃勃地想要掌握消费者的家庭娱乐体验。PlayStation3可以... 详细信息

微软的Xbox360、任天堂Wii和索尼PlayStation3这些单机游戏会越来越多地从传统媒体那里将受众偷过来。在Wii上多花费一个小时就意味着在电视广播上少花一个小时。而且,游戏商野心勃勃地想要掌握消费者的家庭娱乐体验。PlayStation3可以作为主

关键词：动态广告内置广告主游戏营销机会游戏内置广告电视广告电视节目受众

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Very early family-based intervention for anxiety:two case studies with toddlers

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General Psychiatry 2019年第6期32卷 349-355页

作者： Dina R Hirshfeld-becker Aude Henin stephanie J Rapoport Timothy E Wilens Alice S Carter Child CBT Program Department of PsychiatryMassachusetts General HospitalBostonMassachusettsUSA Department of Psychiatry Harvard Medical SchoolBostonMassachusettsUSA Division of Child and Adolescent Psychiatry Department of PsychiatryMassachusetts General HospitalBostonMassachusettsUSA Department of Psychology University of Massachusetts BostonBostonMassachusettsUSA

Anxiety disorders represent the most common categor of psychiatric disorder in children and adolescents and contribute to distress,impairment and *** Anxiety disorders or their temperamental precursors are often evident in early childhood,and anxiety can impair functioning,even during preschool age and in toddlerh A growing number of investigators have shown that anxiety in preschoolers can be treated efficaciously using cognitive-behavioural therapy(CBT)administere either by training the parents to apply CBT strategies with their children or through direct intervention with parents and *** date,most investigators have drawn the line at offering direct CBT to children under the age of ***,since toddlers can also present with impairing symptoms,and since behaviour strategi can be applied in older preschoolers with poor languag ability successfully,it ought to be possible to apply CBT anxiety to younger children as *** therefore prese two cases of very young children with impairing anxiet(ages 26 and 35 months)and illustrate the combinatio parent-only and parent-child CBT sessions that compri their *** treatment was well tolerated by parents and children and showed promise for reducing anxiety symptoms and improving coping skills.

关键词： distress behaviour apply

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Assessment of multi-modality evaluations of obscure gastrointestinal bleeding

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World Journal of Gastroenterology 2017年第4期23卷 614-621页

作者： Ryan Law Jithinraj E Varayil Louis M Wong Kee Song Jeff Fidler Joel G Fletcher John Barlow Jeffrey Alexander Elizabeth Rajan stephanie Hansel Brenda becker Joseph J Larson Felicity T Enders David H Bruining Nayantara Coelho-Prabhu Division of Gastroenterology and Hepatology Mayo Clinic Division of Radiology Mayo Clinic Division of Health Sciences Research Mayo Clinic

AIMTo determine the frequency of bleeding source detection in patients with obscure gastrointestinal bleeding (OGIB) who underwent double balloon enteroscopy (DBE) after pre-procedure imaging [multiphase computed tomography enterography (MPCTE), video capsule endoscopy (VCE), or both] and assess the impact of imaging on DBE diagnostic *** cohort study using a prospectively maintained database of all adult patients presenting with OGIB who underwent DBE from September 1st, 2002 to June 30th, 2013 at a single tertiary *** hundred and ninety five patients (52% females; median age 68 years) underwent DBE for OGIB. AVCE and/or MPCTE performed within 1 year prior to DBE (in 441 patients) increased the diagnostic yield of DBE (67.1% with preceding imaging vs 59.5% without). Using DBE as the gold standard, VCE and MPCTE had a diagnostic yield of 72.7% and 32.5% respectively. There were no increased odds of finding a bleeding site at DBE compared to VCE (OR = 1.3, P = 0.150). There were increased odds of finding a bleeding site at DBE compared to MPCTE (OR = 5.9, P < 0.001). In inpatients with overt OGIB, diagnostic yield of DBE was not affected by preceding *** is a safe and well-tolerated procedure for the diagnosis and treatment of OGIB, with a diagnostic yield that may be increased after obtaining a preceding VCE or MPCTE. However, inpatients with active ongoing bleeding may benefit from proceeding directly to antegrade DBE.

关键词： Double balloon enteroscopy Computed tomography enterography Video capsule enteroscopy Obscure gastrointestinal bleeding

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