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Computation Analysis of Brand Experience Dimensions: Indian Online Food Delivery Platforms

Computers, Materials & Continua 2021年第4期67卷 445-462页

作者： Sufyan Habib Nawaf N.Hamadneh SAl wadi ra’ed masa’deh Department of Business Administration College of Administration and FinanceSaudi Electronic UniversityRiyadh11673Saudi Arabia Department of Basic Sciences College of Science and Theoretical StudiesSaudi Electronic UniversityRiyadh11673Saudi Arabia Department of Risk Management and Insurance The University of JordanAmmanJordan Management Information Systems Department School of BusinessThe University of JordanAmmanJordan

Online Food Delivery Platforms(OFDPs)has witnessed phenomenal growth in the past few years,especially this year due to the COVID-19 *** Pandemic has forced many governments across the world to give momentum to OFD services and make their presence among the *** Presence of several multinational and national companies in this sector has enhanced the competition and companies are trying to adapt various marketing strategies and exploring the brand experience(BEX)dimension that helps in enhancing the brand equity(BE)of *** are critical for building brand loyalty(BL)and making companies *** can experience different kinds of brand experiences through feeling,emotions,affection,behavior,and *** present research work is taken up to analyze the factors affecting BEX and its impact on BL and BE of the OFDPs and analyze the mediating role of BL in the relationship between BEX and BE of the OFDPs in the Indian context.A survey of 457 Indian customers was carried out.A questionnaire was used for data collection and a mediation study was used to test hypothesized *** computational analysis reveals that BEX influences the BL and BE of *** study further indicates that BL mediates the relationship between BEX and BE of *** effective marketing and relationship management practices will help company to enhance BEX that will enable in enhancing BL and raising BE of their *** therefore provides a more thorough analysis of BEX constructs and their consequences than previous *** of the managerial implication,limitations,and scope of future research are also presented in the study.

关键词： Hypothesis tests brand experience online food delivery platform statistical tests COVID-19

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The Role of Knowledge Management Infrastructure in Enhancing Job Satisfaction at Aqaba Five Star Hotels in Jordan

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Communications and Network 2016年第4期8卷 219-240页

作者： ra’ed masa’deh Management Information Systems Department School of Business The University of Jordan Amman Jordan

The aim of this research is to explore the role of Knowledge Management (KM) infrastructure (organizational culture, organizational structure and information technology) in enhancing job satisfaction at Aqaba five star hotels located in Jordan. A total of 216 questionnaires containing 33 items were used to collect information from the respondents. Multiple regression analysis was conducted to test the research hypotheses. Results of the current study revealed that there is a significant positive impact of KM infrastructure on job satisfaction and these results are in line with the results of the previous studies mentioned in the literature, and also revealed that the dimensions of KM infrastructure that has the highest effect on job satisfaction are organizational culture followed by information technology;whereas the variable of organizational structure has not significant impact on it. Results of T-test showed that there is no significant difference in the impact of KM infrastructure towards job satisfaction in favor of gender. In addition, results of ANOVA test found that there are significant differences in the impact of KM infrastructure on job satisfaction that can be attributed to age, educational level, and personal income.

关键词： Knowledge Management Infrastructure Job Satisfaction Jordan

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The Role of Emotional Intelligence in Enhancing Organizational Effectiveness: The Case of Information Technology Managers in Jordan

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International Journal of Communications, Network and System Sciences 2016年第6期9卷 234-249页

作者： ra’ed masa’deh School of Business The University of Jordan Amman Jordan

The aim of this research is to explore the role of emotional intelligence (awareness of one’s own emotion, management of one’s own emotion, awareness of other’s emotion, and management of other’s emotion) on organizational effectiveness in Jordanian public shareholding firms. A total of 154 questionnaire containing 29 items was used to collect information from the respondents. Multiple regression analysis was conducted to test the research hypotheses. Results of the current study revealed that there were significant positive impacts of management of one’s own emotion, awareness of other’s emotion, and management of other’s emotion on organizational effectiveness, whereas awareness of one’s own emotion did not have a significant impact on organizational effectiveness. Also, the results revealed that there was no significant difference in the impact of emotional intelligence on organizational effectiveness that could be attributed to gender. On the other hand, results of ANOVA test indicated that there were significant differences in the impact of emotional intelligence on organizational effectiveness in favor of age and experience.

关键词： Emotional Intelligence Organizational Effectiveness Jordan

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Job Scheduling for Cloud Computing Using Neural Networks

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Communications and Network 2014年第3期6卷 191-200页

作者： Mahmoud Maqableh Huda Karajeh ra’ed masa’deh Computer Information Systems King Abdullah II School for Information Technology The University of Jordan Amman Jordan Management Information Systems Faculty of Business The University of Jordan Amman Jordan

Cloud computing aims to maximize the benefit of distributed resources and aggregate them to achieve higher throughput to solve large scale computation problems. In this technology, the customers rent the resources and only pay per use. Job scheduling is one of the biggest issues in cloud computing. Scheduling of users’ requests means how to allocate resources to these requests to finish the tasks in minimum time. The main task of job scheduling system is to find the best resources for user’s jobs, taking into consideration some statistics and dynamic parameters restrictions of users’ jobs. In this research, we introduce cloud computing, genetic algorithm and artificial neural networks, and then review the literature of cloud job scheduling. Many researchers in the literature tried to solve the cloud job scheduling using different techniques. Most of them use artificial intelligence techniques such as genetic algorithm and ant colony to solve the problem of job scheduling and to find the optimal distribution of resources. Unfortunately, there are still some problems in this research area. Therefore, we propose implementing artificial neural networks to optimize the job scheduling results in cloud as it can find new set of classifications not only search within the available set.

关键词： Cloud Computing Job Scheduling Artificial Intelligence Artificial Neural Networks

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The Impact of Electronic Supply Chain Management Usage on Firm’s Performance

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International Journal of Communications, Network and System Sciences 2016年第6期9卷 280-293页

作者： Dmaithan Almajali Khalid Mansour ra’ed masa’deh Mahmoud Maqableh Faculty of Economics and Administrative Sciences Zarqa University Zarqa Jordan School of Business The University of Jordan Amman Jordan

This study investigates the status of e-SCM and performance among Jordanian manufacturing sector. The objective of this study is to analyze the impact of trust and communication on the e-SCM usage. Moreover, the study investigates the effect of the trust and communication on the firm’s performance while the e-SCM usage is used as a mediating factor on firm’s performance. The proposed research model was validated by distributing 250 survey questionnaires to the manufacturing sector in Jordan. Structural equation modelling (SEM) technique was used to analyze the results. One of the main limitations of this study was that the results could not be universal since the study was limited to Jordan. We discussed the implications of our results for research and practice.

关键词： Firm’s Performance Communication Trust Electronic Supply Chain Management

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The Acceptance and Use of Computer Based Assessment in Higher education

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Journal of Software Engineering and Applications 2015年第10期8卷 557-574页

作者： Mahmoud Maqableh ra’ed Moh’d Taisir masa’deh Ashraf Bany Mohammed Management Information Systems Faculty of Business The University of Jordan Amman Jordan

Computer Based Assessment (CBA) is being a very popular method to evaluate students’ performance at the university level. This research aims to examine the constructs that affect students’ intention to use the CBA. The proposed model is based on previous technology models such as Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Usage of Technology (TAUT). The proposed CBA model is based on nine variables: Goal Expectancy, Social Influence, Facilitating Conditions, Computer Self Efficacy, Content, Perceived Usefulness, Perceived Ease of Use, Perceived Playfulness, and Behavioral Intention. Data were collected using a survey questionnaire from 546 participants who had used the computer based exam system at the University of Jordan. Results indicate that Perceived Playfulness has a direct effect on CBA use. Perceived Ease of Use, Perceived Usefulness, Computer Self Efficacy, Social Influence, Facilitating Conditions, Content and Goal Expectancy have only indirect effects. The study concludes that a system is more likely to be used by students if it is playful and CBA is more likely to be playful when it is easy to use and useful. Finally, the studied acceptance model for computer based assessment explains approximately only 10% of the variance of behavioral intention to use CBA.

关键词： Computer Based Assessment Social Influence Facilitating Condition Computer Self Efficacy Behavioral Intention to Use CBA

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Assessing the Digital Divide Status of the Jordanian Telecentre

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International Journal of Communications, Network and System Sciences 2015年第11期8卷 428-439页

作者： Dmaithan Abdelkarim Almajali Mahmoud Maqableh ra’ed Moh’d Taisir masa’deh Management Information Systems Faculty of Economics and Administrative Sciences Zarqa University Zarqa Jordan Management Information Systems Faculty of Business The University of Jordan Amman Jordan

This study investigates the status of digital divide amongst Jordanian Telecentres. The objective of this study is to analyze the impact of the perceived usefulness, the perceived ease-of-use and the facilitating conditions on the behavioral intention of employees. In addition, the study investigates the effect of the three mentioned factors on the user acceptance while the behavioral intention on the user acceptance is used as a mediating factor. The proposed research model was validated by distributing 150 survey questionnaires to the Telecentres in Jordan. Structural equation modeling (SEM) technique was used to analyze the results. One of the main limitations of this study is that the results cannot be universal since the study was limited to Jordan. Similar study needs to be conducted in different courtiers to either support or negate our results.

关键词： Digital Divide User Acceptance Information and Communication Technology Telecentre

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Perceived Trust and Payment Methods: An Empirical Study of MarkaVIP Company

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International Journal of Communications, Network and System Sciences 2015年第11期8卷 409-427页

作者： Mahmoud Maqableh ra’ed Moh’d Taisir masa’deh Rifat O. Shannak Khalid M. Nahar Management Information Systems Faculty of Business The University of Jordan Amman Jordan Computer Science Faculty of Information Technology and Computer Science Yarmouk University Irbid Jordan

This empirical study focused on investigating the perceived trust surrogated by a number of hy-pothesized factors and its effect on the choice of method of payment. The data were collected using a questionnaire, as the instrument for the primary data collection, with total collected back responses of 214 from customers of MarkaVIP. Structural equation modeling technique was used to fully analyze the data in order to determine what level of the relationship between the constituting factors of the perceived trust and the method of payment. The main findings were related to confirming the seven main hypotheses of the research that were related to testing if some factors were important to forming perceived trust by customers. Four factors (reputation, security, familiarity, and ease of use) were found to have a positive effect and the remaining three were not (privacy, size and usefulness). In addition, having perceived trust meant no preference to any method of payment by the customers.

关键词： E-Payment Perceived Trust EPS E-Commerce Security Structural Equation Modeling

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The Impact of Social Media Networks Websites Usage on Students’ Academic Performance

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Communications and Network 2015年第4期7卷 159-171页

作者： Mahmoud Maqableh Lama rajab Walaa Quteshat ra’ed Moh’d Taisir masa’deh Tahani Khatib Huda Karajeh Management Information Systems Faculty of Business The University of Jordan Amman Jordan Computer Information Systems King Abdullah II School for Information Technology University of Jordan Amman Jordan

Social Networks Sites (SNSs) are dominating all internet users’ generations, especially the students’ communities. Consequently, academic institutions are increasingly using SNSs which leads to emerge a crucial question regarding the impact of SNSs on students’ academic performance. This research investigates how and to what degree the use of SNSs affects the students’ academic performance. The current research’s data was conducted by using drop and collect surveys on a large population from the University of Jordan. 366 undergraduate students answered the survey from different faculties at the university. In order to study the impact of SNSs on student’s academic performance, the research hypotheses was tested by using descriptive analysis, T-test and ANOVA. Research results showed that there was a significant impact of SNS on the student’s academic performance. Also, there was a significant impact of SNS use per week on the student’s academic performance, whereas no differences found in the impact of use of SNSs on academic performance due to age, academic achievement, and use per day to most used sites. The findings of this research can be used to suggest future strategies in enhancing student’s awareness in efficient time management and better multitasking that can lead to improving study activities and academic achievements.

关键词： Social Network Sites Academic Performance University Students T-Test ANOVA

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Pan-TRK positive uterine sarcoma in immunohistochemistry without neurotrophic tyrosine receptor kinase gene fusions:A case report

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World Journal of Clinical Cases 2025年第2期13卷 39-49页

作者： Seungmee Lee Yu-ra Jeon Changmin Shin Sun-Young Kwon Sojin Shin Department of Obstetrics and Gynecology Keimyung University School of MedicineDaegu 42601South Korea Department of Pathology and Institute for Cancer Research Keimyung University School of MedicineDaegu 42601South Korea

BACKGROUND The classification of uterine sarcomas is based on distinctive morphological and immunophenotypic characteristics,increasingly supported by molecular genetic *** on neurotrophic tyrosine receptor kinase(NTRK)gene fusionpositive uterine sarcoma,potentially aggressive and morphologically similar to fibrosarcoma,are limited due to its recent ***-TRK immunohistochemistry(IHC)analysis serves as an effective screening tool with high sensitivity and specificity for NTRK-fusion *** SUMMARY We report a case of a malignant mesenchymal tumor originating from the uterine cervix,which was pan-TRK IHC-positive but lacked NTRK gene fusions,accompanied by a brief literature review.A 55-year-old woman presented to the emergency department with abdominal pain and distension,exhibiting significant ascites and multiple solid pelvic *** examination revealed a tumor encompassing the uterine cervix,extending to the vagina and uterine corpus.A punch biopsy of the cervix indicated NTRK sarcoma with positive immunochemical pan-TRK ***,subsequent next generation sequencing revealed no NTRK gene fusion,leading to a diagnosis of poorly differentiated,advanced-stage *** The clinical significance of NTRK gene fusion lies in potential treatment with TRK inhibitors for positive *** such rare tumors is crucial due to the potential applicability of tropomyosin receptor kinase inhibitor treatment.

关键词： Uterine sarcoma Cervical sarcoma Neurotrophic tyrosine receptor kinase gene fusion Next generation sequencing Case report

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