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A Study of Service Quality of Fantawild ASEAN Legend Theme Park,Nanning,China

Management Studies 2022年第4期10卷 232-248页

作者： XIE Julin punnuch cha.pincha.a Payap University Chiang MaiThailand

At present,Chinese theme parks are popping up more and *** are not many theme parks in China that can operate stably for a long period of *** development prospect of Nanning Fantawild ASEAN Legend Theme Park is ***,the question of how to maintain and improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park,attract more visitor volume,and create the most attractive theme park in Nanning is the question of the future sustainable survival and development of Nanning Fantawild ASEAN Legend Theme *** paper combines theory and practice,referring to a large amount of relevant information and literature from home and abroad,and summarizing the existing experiences and ***,visitors who have visited the ASEAN Legends Theme Park at Fantawild Joy World in Nanning were selected as the ***,this paper synthesises relevant theories such as service quality theory and(6W1H)customer behaviour.A set of questionnaires was designed for the visitors of Nanning *** study analyzes the factors affecting the service quality of Nanning Fantawild ASEAN Legend Theme Park as well as the factor analysis of customer *** on the empirical research and analysis of the results,methods and suggestions for improving the service quality of Nanning Fantawild ASEAN Legend Theme Park are *** paper uses SPSS statistical software to analyze the results by means of reliability and validity analysis,descriptive statistics analysis,and analysis of *** results were concluded that the customers’overall satisfaction with the service quality of Nanning Fantawild ASEAN Legend Theme Park is shown in the question phase of each level dimension,with the reliability dimension showing the lowest level of *** is of great practical significance to improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park in ***,there were no significant mean differences in the relationship

关键词： service quality theme park visitor satisfaction customer behavior

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Factors Affecting Brand Loyalty of Private Universities: Case Study Guangxi University of Foreign Languages

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Psychology Research 2022年第6期12卷 369-383页

作者： PENG Jie punnuch cha.pincha.a Payap University Chiang MaiThailand

In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is *** main purpose of this study is to explore the influence of Guangxi University of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi University of Foreign Languages private *** researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi University of Foreign Languages and analyzed using statistical software *** descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and *** shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private ***,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.

关键词： Guangxi University of Foreign Language marketing mix brand awareness brand loyalty

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The Customer’s Satisfaction in Marketing Mix of Guangxi Wuzhou Ou Shu Liubao Tea Industry Co., Ltd.

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Psychology Research 2022年第6期12卷 410-423页

作者： LU Boyang punnuch cha.pincha.a Payap University Chiang MaiThailand

Liubao tea has a long history in Wuzhou,*** its unique process and high quality,Liubao tea has become a favorite commodity of Wuzhou *** present,Guangxi Wuzhou Ou Shu Liubao Tea Co.,*** the Nanning market has many problems;based on the analysis and research of the Liubao tea market,a sample of customer satisfaction of Liubao tea marketing was analyzed according to the current situation of market *** comprehensive data analysis,it provides theoretical data and data support for Ou Shu Liubao Tea Co.,*** provides data reference for the development of Nanning marketing *** research object selected in this study is the customers who have purchased Guangxi Wuzhou Ou Shu Liubao Tea in Nanning,China in ***,it studies and analyzes the factors that affect employee satisfaction,and comprehensively uses the relevant theories of consumer behavior(6W1H)and marketing mix(4P).Then,taking 350 consumers of Guangxi Wuzhou Ou Shu Liubao Tea in Nanning,China as the survey object,a set of scale to measure consumer satisfaction is *** reliability and validity analysis,descriptive analysis,and other analysis methods were used to analyze the results,and hypothesis test was carried *** the same time,on the basis of this conclusion,it provides reference for Guangxi Wuzhou Ou Shu Liubao Tea Co.,*** puts forward specific countermeasures and suggestions.

关键词： Liubao tea customer satisfaction recommendation marketing mix

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Marketing Factors Affecting Middle Class Consumer’s Buying Decision in Housing Market in Nanning City

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Psychology Research 2022年第7期12卷 530-538页

作者： SU chaoyan punnuch cha.pincha.a Payap University Chiang MaiThailand

It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing *** study will investigate the factors influencing people decision to purchase houses in Nanning *** extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning *** study adopts the data collection methods of e-mail and field *** on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic *** results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning *** study contributes to an improved understanding of home buyers’decision making in Nanning *** beneficiaries of this study include home buyers and marketers and academic *** better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.

关键词： marketing factors middle class consumer buying decision

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