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The World,Seen From Within(Ⅰ)On the Enminded Body:Spinoza,Descartes,and the Philosophy of Cognition

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Language and Semiotic Studies 2016年第1期2卷 2-15页

作者： per aage brandt Case Western Reserve University USA

Ontologically, Baruch Spinoza and René Descartes take significantly different stands on truth, mind and meaning. In this respect, the latter can be regarded as the founder of modern epistemology, phenomenology, and scientific thinking. Nevertheless, Spinoza's mysticism and certain resounding Spinozist rejections of Cartesian rationalism can be found at the root of modern analytic philosophy and, even more surprisingly, in most basic assumptions of current cognitive science. The main issue of this "metaphysical" debate is the status of mind, consciousness, mental representations, truth, and meaning in general, and therefore the debate concerns the possibility of a cognitive semantics.

关键词： monism dualism Spinozism Cartesianism cognitive ontologies metaphysics of meaning

From Mirrors to Deixis——Subjectivity, Biplanarity, and the Sign

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Language and Semiotic Studies 2016年第4期 125-133页

作者： per aage brandt Case Western Reserve University

A much-discussed problem concerning the semiotic status of the mirror image opposes Umberto Eco and G?ran Sonesson. Since the mirror image is a case of biplanarity in Hjelmslev’s sense,(the "expression" is in the mirror, but the "content" is outside the mirror, there are thus two planes), therefore it is a sign(G.S.), but it still is not a sign(U.E.), because there is no signifying intention in the phenomenon. I claim that Eco must be right and argue that signs have deictic structure manifesting an enunciative semantic setting, whereas nonsigns do not, even if they are biplanary. This discussion leads to a new description of the semiotic function: all signs are deictic, and then have iconic and symbolic embedded structures within the enunciative frame.

关键词： deixis enunciation sign function mirrors biplanarity

The World,Seen From Within(Ⅲ)On Mind and Matter,and the Founders of Rationalism

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Language and Semiotic Studies 2016年第1期2卷 28-111页

作者： per aage brandt Case Western Reserve University USA

The aim of the following essay is to find a semantic core pattern, characterizing its ontology or metaphysics, in the form of thinking that emerged in the work of Descartes, spread and was modified through Spinoza and Leibniz, and became the panorama of science-oriented philosophies constituting the implicit or explicit underpinnings of contemporary thinking, research, and debate, especially in relation to the study of meaning and mind.

关键词： Rationalism Descartes’Meditations Spinoza’s Ethics Leibniz’Monadology existence God metaphysics of meaning

The Meaning and Madness of Money: A Semio-Ecological Analysis

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Language and Semiotic Studies 2017年第3期3卷 1-25页

作者： per aage brandt Case Western Reserve University

In this paper, I propose an overall model of the semantic and semiotic functions of money and capital forms, based on an ecological view of human activity and a theory of the origin of money(coined precious metals). The meaning of money is replaced in a structured human perspective, and a critical discussion is outlined on the grounds of the material and capital flows and functions identified. The madness of money follows from the separation of economy and ecology. That madness causes serious damage, especially under certain circumstances that the structural analysis can identify. Finally I add some new considerations on the psycho-semiotic implications of the analysis. The societal structure discussed can be interpreted in terms that have strikingly direct correspondence to those describing semiotic aspects of language and the human psyché, where the concepts of meaning and madness are immediately pertinent.

关键词： semio-ecology money origins socio-semiotics the money sign the symbolic order

Linguistic Theory in the Framework of a Cognitive Semiotics: Language as Simulation and Linearization of Thought

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Language and Semiotic Studies 2015年第1期1卷 27-40页

作者： per aage brandt Case Western Reserve University

A cognitive version of semiotics has to reopen the discussion of how to understand language in general and the possibility of a theory of language. L. Hjelmslev and his current French semio-linguistic followers, inspired by the great pioneer of structural semantics A.-J. Greimas, anchor their inquiry exclusively in text and discourse. By contrast, cognitive linguistics from Langacker and Talmy to Croft and Evans anchors language in the embodied mind, but has no perspective on text and discourse other than claiming that culture in general shapes what is not shaped by mind and perception. In one frame(Hjelmslev-Greimas), language is everything, and in the other(Langacker-Croft), it is almost nothing(in itself). Could we instead conceive language as ‘something', as forming a substantial, structured, particular link between culture and the mind-brain, essential to both culture and mind-brain? Could we build a theoretical and analytical study of language in all forms, in order to describe it as a structured architecture of instances that connect culture and mind? In that case, we will have to revisit the models of both semio-linguistics and cognitive linguistics and examine the semiotic functions in language that allow the sharing of meaning to which other animals have no access, the sophisticated connection of communication and thinking that makes human culture possible. This paper shortly presents a few core suggestions concerning three involved issues: the linear wording of language(linearization); the role of syntax as a reconstruction of thought that simulates its composition; and the complex semiotic functions that connect its ‘immanent' core operations and its ‘transcendent' enunciational and pragmatic operations.

关键词： linearization semiosis semantics simulation syntactic integration stemmatics proto-concepts

Deixis-a Semiotic Mystery: Enunciation and Reference

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Language and Semiotic Studies 2016年第4期2卷 116-133页

作者： per aage brandt Case Western Reserve University

This note aims at clarifying the relation holding or not holding between deixis and indexicality, and then elaborating a new model based on the Danish semiotic enunciation theory that could also account for reference. The ‘mystery' in question is the mysterious fact that the intersubjective aspect of deixis has to constitute the referential anchoring of signified meaning in the extra-communicational world. The model proposed may lay the ground for a new understanding of signs as such.

关键词： deixis index enunciation reference common ground

What Is Culture?——A Grounding Question for Cognitive Semiotics

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Language and Semiotic Studies 2015年第2期1卷 40-60页

作者： per aage brandt Case Western Reserve University

This article first outlines the principle of a cognitive semiotics,and in this framework presents a sign classification taking into consideration the crucial importance of time.It then offers a stratified interpretation of the Lotmanian concept of semiosphere,and continues with a study of the contradiction holding between cultural and socio-functional meanings.This leads to an analysis of ethnic passions and ethnic identity,and finally to a new analysis of homo metonymicus,and the two underlying cognitive structures based on the genitive and the dative schemas,that orient the human imaginary,for better or for worse.

关键词： symbolicity iconicity deixis semiosphere ethnic passions metonymy genitive schema dative schema M.Mauss Y.Lotman R.Thom

The World,Seen From Within(Ⅱ)Sorts of Reality--A Semio-Cognitive Ontology and Phenomenology

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Language and Semiotic Studies 2016年第1期2卷 16-27页

作者： per aage brandt Case Western Reserve University USA

This short essay discusses the conditions—and the general contours—of a viable ontology assigning a place to meaning in the architecture of the sorts of reality we acknowledge in the framework of a non-reductive realist philosophy(John Searle^1, Barry Smith^2) compatible with both cognitive and semiotic approaches to the human world.

关键词： John Searle Barry Smith phenomenology pheno-physics other minds intentionality Descartes Spinoza logos homunculi ontology of semiosis

What Is a Game?--A Ludo-Semiotic Approach

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Language and Semiotic Studies 2018年第4期4卷 22-27页

作者： per aage brandt Case Western Reserve University USA

In this diminutive essay, I propose a schema that may specify the behavior we associate with playing games, and I emphasize in particular the function of the factor of chance. I also suggest a blending model accounting for the important intentional properties of participating and watching games—the dynamic phenomenology of ludic semiosis.

关键词： game dynamics ludo-semiotics semantics of chance semiotic blending in games