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经济困境中广告代理的出路

中国广告 2009年第3期 66-66页

作者： Robert Senior Grégoire Champetier nikki mendona Florian Lang SSF集团麦当劳 OMD Kassius(WPP) Igor Lutz

在现在全球经济衰退的情况下，我们不知道一切是否会往积极的一面发展。这个时期，人们都非常关注投资的有效性，要做出各种各样的选择，首要的是要根据顾客的需求，注重差异性。做强势品牌还是其他品牌，都必须要作出选择。

关键词：广告代理经济困境全球经济衰退强势品牌有效性差异性投资常关

Polygenic Profile and Magnitude Impact of Inflammatory Response in Soccer Athletes

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Open Journal of Genetics 2024年第3期14卷 47-76页

作者： Tane Kanope Caleb Guedes Miranda dos Santos Christiano Eduardo Veneroso Andre Fornazieiro Miller Gomes de Assis Eduardo mendonça Pimenta UFMG Soccer Science Center Program in Sport Sciences School of Physical Education Physiotherapy and Occupational Therapy Federal University of Minas Gerais Belo Horizonte MG Brazil Army Institute of Biology IBEX Rio de Janeiro Brazil Graduate Program in Physical Education Federal University of Maranho So Lus MA Brazil

The practice of soccer involves carrying-out actions of high intensity, which demand a great generation of eccentric strength, which in turn results in an increase in the inflammatory response after training practice and game matches. The study aimed to investigate, in combination and individually, the association of 28 polymorphisms with the inflammatory responses of soccer athletes. The sample consisted of 47 male under-20 soccer athletes who belong to clubs in the first division of Brazilian soccer. Blood samples were collected at Pre, and 03, 24, and 48 hours after the training session to evaluate the inflammatory responses (hematological analyzes (hemogram), creatine phosphokinase (CK), high sensitivity quantitative C-reactive protein (CRP), tumor necrosis factor-alpha, (TNFα), interleukin 6 (IL-6) and insulin-like growth factor 1 (IGF-1)). DNA was obtained through scraping of buccal cells, where a sterile swab was rubbed on the inner side of the mouth of each participant 06 times. The database was built using the TruSeq DNA PCRFree kit (Illumina®) and the Covaris equipment for shearing genomic DNA (gDNA) by ultrasound. Of the analyzed SNPs, 09 (ACTN3 rs1815739, COL5A1 rs12722, COL5A1 rs3196378, HGF rs5745697, IGF1 rs35767, IL-6 rs1800795, MMP3 rs679620, SLC30A8 rs13266634, SOX15 rs4227) were individually associated with biomarkers and 07 SNPs, (COL5A1 rs12722, COL5A1 rs3196378, COL5A1 rs1800012, HGF rs5745697, IGF1 rs35767, IL-6 rs1800795 and MMP3 rs679620) analyzed in combination, explained 16% to 40% of the variation of inflammatory responses in soccer athletes. The results suggest that the genotypic profile can be taken into account for a more individualized distribution of the training load, along with the elaboration of recovery strategies for high-level athletes between training sessions and games of high physical and physiological demand.

关键词： Polymorphism Genotype Soccer Inflammation

A comparison of the management models of protected areas between China and the southern Africa region

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Forestry Studies in China 2010年第3期12卷 151-157页

作者： Claudino DA VEIGA mendonA College of Science of Nature Conservation Beijing Forestry University

A comparison of the management models of protected areas between China and the African south region allows reading and evaluating the similarities and differences in the use of management model as a management tool for protected areas and specifi- cally some positive and negative features of the management approaches in these two regions. Previous to this study it verified the designation of protected areas as increasing at a faster rate than ever before, comparatively much faster now in China than southern Africa regions. With the aim of evaluating similarities and differences in the use of management model as a management tool for pro- tected areas in China and southern Africa Region, both qualitative and quantitative data were collected. Qualitative data were mainly from policy documents, scientific articles and magazine reports, whereas quantitative （secondary data） statistical data from Interna- tional Union for Conservation of Nature Resources （IUCN） and World Database on Protected Areas （WDPA）. In view of the data sources above, the study found that in China all the protected areas are state owned whilst in southern Africa regions there are some protected areas that are privately owned; also that the models or typology of governance applied are successful for the fact that they both combine co-management or collaborative management, community-conserved areas and private protected areas that are subject to greater success and can help design planning and management than those who use exclusively government management. To this, the study concluded that the use of management model is influenced by the type of governance a country applies to its reserved areas.

关键词： protected areas sustainability China southern Africa region management model

Soil organic carbon storage in forest restoration models and environmental conditions

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Journal of Forestry Research 2022年第4期33卷 1123-1134页

作者： Ranieri Ribeiro Paula Miguel Calmon Maria Leonor Lopes-Assad Eduardo de Sámendonça Departamento de Agronomia Programa de Pós-Graduação em Produção VegetalUniversidade Federal do Espírito SantoAlto UniversitárioGuararemaAlegreEspírito Santo CEP 29500-000Brazil World Resources Institute SalvadorBahia CEP 40290-040Brazil Departamento de Recursos Naturais e Proteção Ambiental Universidade Federal de São CarlosArarasSão Paulo CEP 13600-970Brazil

The scale of forest and landscape restoration is expected to increase during the UN Decade on Ecosystem Restoration and its contribution to the provision of critical ecosystem services to *** models of forest restoration may improve ecosystem services,including soil organic carbon(SOC)storage.A review was carried out to access:(1)the variability of SOC storage between worldwide forest restoration models and,(2)the effects of climate,soil class,soil texture,and vegetation type on SOC *** reviewed 119 primary studies with information on SOC and soil texture for different forest restoration *** restoration models were grouped into four categories:natural regeneration,monocultures,agroforestry,and mixed *** data was extracted from these four restoration models,other land uses(cropland,bare land,grassland,and natural forest),climate regimes,and soil *** SOC storage in the forest restoration models and other land uses at a global scale ranged between 0.1 to 514 Mg ha^(-1).The overall mean value for SOC storage was higher for natural regeneration(112 Mg ha^(-1)),followed by agroforestry(74 Mg ha^(-1)),mixed forest(73 Mg ha^(-1)),and monocultures(68 Mg ha^(-1)).However,the average SOC storage was similar among the four restoration models in the moist warm climate *** SOC storage mean value in the moist cool zone was 23%higher than the dry cool zone(81 and 62 Mg ha^(-1),respectively),and 50%higher for the moist warm zone when compared to the dry warm climatic zone(74 and 38 Mg ha^(-1),respectively).The SOC storage of the restoration models was positively related to soil depth(0.59;p<0.01),clay content(0.29;p<0.01),and stand age(0.17;p<0.01).Globally,the mean values of SOC storage were 26,66,and 139 Mg ha^(-1) at zero-10,zero-30,and zero-100 cm depths,*** addition,sandy soils showed smaller mean values of SOC storage than medium to clay soils,especially in deeper soil ***,SOC storage was positively re

关键词： Forest restoration Land uses Soil type Soil texture Climate

Effects of the availability of floral resources and neighboring plants on nectar robbery in a specialized pollination system

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Current Zoology 2022年第5期68卷 541-548页

作者： Júlia mendonça Almeida Caio César Corrêa Missagia Maria Alice Santos Alves Graduação Instituto de BiociênciasUniversidade Federal do Estado do Rio de Janeiro(UNIRIO)CEPAvenida Pasteur458Rio de Janeiro 22290-240Brazil Departamento de Ecologia Programa de Pós-Graduação em Ecologia e EvoluçãoInstituto de Biologia Roberto Alcantara Gomes(IBRAG)Laboratório de Ecologia de Aves e ComportamentoUniversidade do Estado do Rio de Janeiro(UERJ)Rua São Francisco Xavier524 Rio de JaneiroRJCEPRio de Janeiro 20550-011Brazil Departamento de Ecologia IBRAGLaboratório de Ecologia de Aves UERJ.Rua São Francisco Xavier524 Rio de JaneiroRJCEPRio de Janeiro 20550-011Brazil

Many plants pollinated by nectar-foraging animals have to maintain a balance between legitimate visitor attraction strategies and mechanisms that minimize illegitimate *** study investigated how floral display and neighboring species composition influences nectar robbing by hummingbirds in the tropical ornithophilous herb Heliconia *** tested the role of inflorescence display,flower abundance,and neighboring species in the reduction of nectar robbing in *** results indicate that nectar robbing hummingbird activity was higher in moderately large inflorescence displays and that the frequency of nectar robbing in *** decreases with increased flower abundance and the presence of neighboring plant *** non-ornithophilous plants decreased the frequency of nectar robbing in *** flowers to a greater extent than ornithophilous *** results suggest that nectar robbing hummingbirds are attracted to similar conditions that attract legitimate visitors and that spatial aggregation and mixed-species displays may represent a mechanism to dilute nectar robbing effects at an individual level.

关键词： Brazilian Atlantic forest density floral antagonists Heliconiaceae

Current aspects of therapeutic reduction mammaplasty for immediate early breast cancer management: An update

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World Journal of Clinical Oncology 2014年第1期5卷 1-18页

作者： Alexandre mendona Munhoz Eduardo Montag Rolf Gemperli Division of Plastic Surgery Hospital Sírio Libanês Sao Paulo 01239-040 Brazil Breast Reconstruction Group University of Sao Paulo School of Medicine Sao Paulo 01239-040 Brazil Department of Plastic Surgery University of Sao Paulo School of Medicine Sao Paulo 01239-040 Brazil

Breast-conservation surgery(BCS) is established as a safe surgical treatment for most patients with early breast cancer. Recently, advances in oncoplastic techniques are capable of preserving the breast form and quality of life. Although most BCS defects can be managed with primary closure, the aesthetic outcome may be unpredictable. Among technical options, therapeutic reduction mammaplasty(TRM) remains a useful procedure since the BCS defect can be repaired and the preoperative appearance can be improved, resulting in more proportional breasts. As a consequence of rich breast tissue vascularization, the greater part of reduction techniques have based their planning on preserving the pedicle of the nipple-areola complex after tumor removal. Reliable circulation and improvement of a conical shape to the breast are commonly described in TRM reconstructions. With an immediate approach, the surgical process is smooth since both procedures can be carried out in one operative setting. Additionally,it permits wider excision of the tumor, with a superior mean volume of the specimen and potentially reduces the incidence of margin involvement. Regardless of the fact that there is no consensus concerning the best TRM technique, the criteria is determined by the surgeon's experience, the extent/location of glandular tissue resection and the size of the defect in relation to the size of the remaining breast. The main advantages of the technique utilized should include reproducibility, low interference with the oncological treatment and long-term results. The success of the procedure depends on patient selection, coordinated planning and careful intra-operative management.

关键词： Breast reconstruction Conservative breast surgery Partial mastectomy Oncoplastic Reduction mammaplasty Outcome Complications

Discrepancies between the responses to skin prick test to food and respiratory antigens in two subtypes of patients with irritable bowel syndrome

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World Journal of Gastroenterology 2008年第19期14卷 3044-3048页

作者： Rosa LS Soares Hamilton N Figueiredo Jose M Santos Rita F Oliveira Raquel L Godoy Felipe AP mendona Internal Medicine Department Faculty of Medicine-Federal Fluminense University Internal Medicine Department Faculty of MedicineFederal Fluminense University Medical school of Universitary Hospital Antonio Pedro Federal Fluminense University Medical school of Faculty of Medicine Federal Fluminense University

AIM:To compare the response to skin prick tests (SPTs) to food antigens (FAs) and inhalant allergens (IAs) in patients with two subtypes of irritable bowel syndrome (IBS) and healthy controls. METHODS:We compared the results of SPTs for IAs and FAs in 87 volunteers divided into three groups:diarrhea predominant IBS (D-IBS) GroupⅠ(n = 19), constipation predominant IBS (C-IBS) Group Ⅱ (n = 17), and normal controls Group Ⅲ (n = 51). RESULTS:Of the 285 tests (171 for FAs and 114 for IAs) performed in GroupⅠwe obtained 45 (26.3%) positive responses for FA and 23 (20.1%) for IA. Of the 153 tests for FA in Group Ⅱ, we obtained 66 (20.1%) positive responses, and of the 102 tests for IA, we obtained 20 (19.6%) positive responses. Of the 459 tests for FA performed in Group Ⅲ, we obtained 39 (84%) positive responses, and of the 306 for IA, we obtained 52 (16.9%) positive responses. The numbers of positive responses were not significantly different between the three groups, but in the D-IBS group, the number of SPTFA responses differed significantly from those for the other two groups (P < 0.01). CONCLUSION:Despite the small number of cases studied, the higher reactivity to FAs in GroupⅠcompared to Groups Ⅱ and Ⅲ adds new information, and suggests the presence of a possible alteration in intestinal epithelial function.

关键词： Atopy Constipation Diarrhea Foodintolerance Irritable bowel syndrome Skin prick test

Cannabinoid pharmacology and its therapeutic uses in Alzheimer’s disease

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Neural Regeneration Research 2021年第5期16卷 990-991页

作者： Kadja Luana Chagas Monteiro Marcone Gomes dos Santos Alcântara Thiago mendonça de Aquino Edeildo Ferreira da Silva-Júnior Laboratory of Medicinal Chemistry Institute of Pharmaceutical SciencesFederal University of AlagoasMaceióBrazil Chemistry and Biotechnology Institute Federal University of AlagoasMaceióBrazil

Alzheimer’s disease(AD)is a chronic neurodegenerative disease,which is difficult to diagnose in its early *** is associated with aging and consists of a decline in cognitive functions,memory,and other mental *** pathophysiological markers are associated with AD progression and worsening,such as the deposition and intracellular accumulation of senile plaques containing amyloid-β(Aβ)peptides,and tau protein hyperphosphorylation,leading to the formation of neurofibrillary tangles.

关键词： Alzheimer Aβ tau

Reactive Response of Older Tennis Practitioners and Healthy Young People in Relation to Balance Perturbations

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Journal of Science in Sport and Exercise 2022年第1期4卷 82-90页

作者： Nathana Alves de França Lucca Zambuzzi Nardin do Nascimento Caluê Papcke Eduardo mendonça Scheeren Graduate Program on Health in Technology Pontifical Catholic University of ParanáSt.Imaculada Conceição1155Prado VelhoCuritibaParaná80215-901Brazil Physical Education Pontifical Catholic University of ParanáSt.Imaculada Conceição1155Prado VelhoCuritibaParaná80215-901Brazil

Background Improving balance control in older adults is one of the main objectives of fall prevention programs,and tennis could represent a promising way to train balance *** To verify whether older tennis players have similar reactive response characteristics to balance perturbations to those of healthy young *** Fifteen young people(23.00±1.96 years)and twelve older people(69.08±3.82 years),remained in an orthostatic position,with their arms at their sides,on a force platform during ten mediolateral *** surface electromyo-graphy signal of the gluteus maximus,tibialis anterior,gastrocnemius lateralis,and vastus lateralis muscles was acquired on the dominant *** The velocity and amplitude parameters of the center of pressure displacement were similar between the groups,as well as the amplitude of the electromyography signal of the tibialis anterior,vastus lateralis,and gastrocnemius lateralis *** was a statistical difference between the groups in the gluteus maximus muscle in the first *** Older tennis players present similar center of pressure velocity performance and amplitude of center of pres-sure displacement behavior to young *** tennis players have an increased range of muscle activation,generating automatic postural responses adapted to deal with situations of balance perturbations.

关键词： Adaptation Fall Postural control Seniors Tennis