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Tourists’ Behavioural Intention Towards Ecotourism in Bali Under Consideration of Issue-Related Knowledge

Management Studies 2020年第5期8卷 371-377页

作者： martin krummeck I Komang Gde Bendesa Made Budiarsa I Gusti Ayu Oka Suryawardani Agung Suryawan Wiranatha Udayana University BaliIndonesia

Tourists’image about Bali and the motivation to visit the island are firmly based on Bali’s rich culture and tradition as well as its abundant *** to the increasing number of visitors year by year,the island is in urgent need to reduce or even minimize the negative impacts of tourism and the damages done to nature and Balinese *** improve the quality of tourism,a better understanding of tourists’behavioural intention and actual behaviour is *** essential part of this context and the process of tourists’decision making plays the level of environmental ***,the study intended to answer the research question:“How does issue-related knowledge influence ecotourism behavioural intention and actual environmental behaviour of tourists?”.A sequential exploratory research method using quantitative and qualitative data from interviews and Focus Group Discussion has been utilized to find more ***’s(1991)“Theory of Planned Behaviour”has been applied in an extended model to analyze whether knowledge influences attitude,intention,and *** data for the quantitative analyzes were collected 2019 within four weeks through interviews of 264 international and domestic tourists at three nature-based tourism destinations in *** gained data were processed using multiple techniques:descriptive statistical analysis,correlation analysis,and Structural Equation Model(SEM)*** results showed that ecotourism knowledge has a direct impact on tourists’environmental attitudes and their actual environmental *** the SEM analysis could not show the direct influence towards ecotourism behavioural intention,this was confirmed by the correlation analysis result with a positive relationship of the latent variables ecotourism knowledge and ecotourism behavioural intention with significant *** research findings led to the conclusion that the research question could be *** level of ecotourism knowledge has

关键词： ecotourism knowledge environmental attitude planned behaviour Bali sustainability

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