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The Importance of Marmaris Tourism Industry on Development and the Causes That Influence the Russian Tourists Coming to Marmaris

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Chinese Business Review 2015年第1期14卷 28-40页

作者： Aziz Bostan Zehra Turk hande akyurt kurnaz Manas University Biskek Kyrgyzstan Mugla Siltk Kocman University Mugla Turkey

Turkey, thanks to its natural and cultural tourism resources, is an international tourism destination characterized by intense mobility. The purpose of this study, to determine the contribution of the tourism sector in the country＇s economy and Russian tourist profile, was examined and investigated. Survey data collection techniques were used in the study. National and international researches were supported by literature. In this study, it was aimed to determine the role and the importance of Marmaris in the development of tourism in economy. It was also aimed to determine the cause of Russian tourists preferring Marmaris. The 12 questions in the questionnaire are to determine the demographic and travel characteristics, four questions are to determine the resources of accommodation and information of Russian tourists, and the questionnaire was completed with a question which was asked to determine the reason of preferring Marmaris, It was graded with the five-point Likert scale. The results of the study show the profile of Russian tourists who prefer Marmaris. It was examined that they have come up with all-inclusive system, they have two-week holiday term, they gather information through travel agencies, and Marmaris has an intensive revisit frequency. Marmaris is expressed as a great holiday destination by Russian tourists. Accordingly, Marmaris is popular among Russian tourists as a tourist destination and is considered to be quite suitable for the holidays.

关键词： Russian tourist tourism Marmaris choice economic development tourism economy

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