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The portrayal of hearing loss information in online Mandarin videos

Journal of Otology 2023年第3期18卷 152-159页

作者： chandan h.suresh Kiara Leng Nilesh J.Washnik Satyabrata Parida Department of Communication Disorders California State UniversityLos AngelesUSA Department of Communication Sciences and Disorders Ohio UniversityAthensOHUSA Department of Neurobiology University of PittsburghPittsburghPA15261USA

Background/purpose:With increasing accessibility to the Internet,patients frequently use the Internet for hearing healthcare *** study has examined the information about hearing loss available in the Mandarin language on online video-sharing *** study’s primary purpose is to investigate the content,source,understandability,and actionability of hearing loss information in the Mandarin language’s one hundred most popular online ***:In this project,publicly accessible online videos were *** hundred of the most popular Mandarin-language videos about hearing loss were identified(51 videos on YouTube and 49 on the Bilibili video-sharing platform).They were manually coded for different popularity metrics,sources,and *** video was also rated using the Patient Education Materials Assessment Tool for Audiovisual Materials(PEMAT-AV)to measure the understandability and actionability ***:The video sources were classified as either media(n=36),professional(n=39),or consumer(n=25).The videos covered various topics,including symptoms,consequences,and treatment of hearing ***,videos attained adequate understandability scores(mean=73.6%)but low(mean=43.4%)actionability ***:While existing online content related to hearing loss is quite diverse and largely understandable,those videos provide limited actionable *** healthcare professionals,media,and content creators can help patients better understand their conditions and make educated hearing healthcare decisions by focusing on the actionability information in their online videos.

关键词： hearing loss YouTube BiliBili Internet health information Social media

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