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Challenges of Chinese Soft Power Projection Overseas: A Media Narrative Perspective

Challenges of Chinese Soft Power Projection Overseas: A Medi...

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作者： aisling marie philippa 上海交通大学

学位级别：硕士

This research project explores how China’s soft power influence,or story,attempts to connect with domestic and overseas *** doing so,it answers the question,“Assess depictions of ‘China’s story’ from articles published by ABC News Australia and People’s Daily”.A mixed methods approach was taken to conduct the study,with qualitative case study analysis supported by quantitative content *** two cases selected for the study focused on Australia’s decision to ban China’s leading telecommunications manufacturer,Huawei,from establishing a 5G network within Australia;and the Victorian state government’s decision to sign a Memorandum of Understanding（Mo U）with the Chinese Government and join the Belt and Road Initiative（BRI）.The online segments of two national print publications,China’s the People’s Daily and Australia’s Australian Broadcasting Corporation（ABC）,were chosen as primary sources for this *** such,this thesis examines what traditional media shows about China’s soft power influence within *** project was conducted against the backdrop of the era of heightened globalisation where national publications are now accessible internationally,in addition to modern China’s exponential rise,which has simultaneously bolstered China’s economic ties in the Southeast Asia and Pacific regions and heightened the suspicions of China’s more politically liberal ***’s soft power influence has been identified as one tool that it may use to alleviate diplomatic tensions and strengthen its relationships with its geographical *** way that Chinese,and Australian,media publications depict ‘China’s story’ serves as a microcosm for understanding China’s larger quest to accumulate soft power influence internationally.

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