Building an UIS-based Cultural Brand System for Application-oriented Universities——A Case Study of Wuhan Business University
作者单位：Wuhan Business University
会议日期：2019年
学科分类：03[法学] 0305[法学-马克思主义理论]
基 金：the stage achievement of the key special project of Educational Science Planning in Hubei Province "Research on the Strategy of Cultural Brand Construction of Applied Undergraduate Colleges and Universities Based on UISR-A Case Study of Wuhan Business University"(No.2014A118)
摘 要：The author explores the application of AHP(The analytic hierarchy process) to the evaluation of cultural brand.An evaluation system of cultural brand is proposed for application-oriented universities.