Research on the Relationship Between Soft and Hard Power of Enterprises
作者单位：Inner Mongolia University of Technology
会议名称：《2019年第四届经济与企业管理国际学术会议》
会议日期：1000年
学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)]
基 金：sponsored by Inner Mongolia Social Science Foundation Project.Project No.2015B096
关 键 词：enterprise soft power enterprise hard power the relationship between hard and soft power
摘 要：Since the concept of enterprise soft power was put forward,experts and scholars have shifted their research from the perspective of international politics to *** are mostly involved in the concept of soft power on the definition,characteristics,structural models,methods,which means that aspects of the study of soft power is more specific,but they ignore the hard power of the enterprise to *** a lot of relevant literature,based on the study of soft power,I defined the hard power and systematically defined the relationship between soft and hard power by using the triangle principle and DNA double helix model.