Study on Enterprise Competitive Intelligence Evaluation Based on Mixed Uncertain Attribute Group Decision-making
作者单位：China University of PetroleumSchool of Economics and Management
会议日期：2019年
学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 07[理学] 070105[理学-运筹学与控制论] 0701[理学-数学]
关 键 词：Mixed uncertain attribute Group decision-making Competitive intelligence evaluation VIKOR Prospect theory
摘 要：Enterprise competitive intelligence evaluation has the characteristics of uncertainty and group *** is significant to construct the evaluation model based on the mixed uncertain attribute group *** this paper,we reviewed the algorithms,order relations and distance measures of the main uncertain *** on mixed uncertain attribute group decision-making,prospect theory and VIKOR theory,we constructed the evaluation *** put forward the processes including standardization,group integration,value measurement and *** example analysis shows that the evaluation model can integrate a variety of uncertain indicators,comprehensively reflect the evaluation opinions of each expert,and reflect the decision-maker’s risk psychology and *** proposed model can provide more scientific and consistent conclusions for the evaluation and selection of competitive intelligence of enterprises.