Strengthening the city marketing way of Lang fang is based on the coordinated development of Beijing-Tianjin-Hebei

作     者：Deng Meihong,Hebei University of Technology Lang fang Department Zhang Yalan,Graduate Student in Hebei University of Technology 

会议名称：《The Sixth Forum of Collaborative Development among Bohai-Rim,Circum-Capital and Beijing-Tianjin-Hebei》

会议日期：2012年

学科分类：12[管理学] 1204[管理学-公共管理] 

关 键 词：The collaborative development of Beijing Tianjin and Hebei City marketing City brand 

摘      要：The coordinated development of the Beijing-Tianjin-Hebei region is the new strategy of regional economy in the development of the bohai *** coordinated development of the strategy planning in the Beijing-Tianjin-Hebei region,urban marketing is the main task of Lang fang into the next *** city marketing of Lang fang exists many problems for example,the construction of urban brand is weak,industrial cluster is lack of competitiveness and weak,public participation is not *** the Lang fang city marketing,we should give full play to the government’s guidance,the development of industry cluster and enhance competitiveness,strengthen the construction of urban brand,realize the docking of Lang fang and the Beijing-Tianjin.